Millet was Lei hunger marketing play bad Huawei has become a stumbling block to millet

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Millet with these two years of high-speed development also attracted a lot of controversy, hunger marketing seems to have become synonymous with millet. We have to admit that Lei's hunger marketing has made a great contribution to the success of Millet today, but at the same time, hunger marketing has been criticized by users. In the continuous learning and imitation of competitors, hunger marketing this model seems to have been playing rotten, an up-and-comer Huawei is also the impact of millet, gradually become Millet's most powerful competitor.

In 2011, the first generation of Millet mobile phone release, to "the world's largest Qualcomm 1.5GHZ dual-core processor mobile phone", "Health for the Fever" and other promotional slogans are still fresh memories, but also with the Hunger Marketing futures model success, so that millet overnight.

One night the famous millet became the domestic many handset manufacturer's imitation object, but the millet successful futures model has been promoted vigorously, not only the internet industry is imitating, the traditional business also is studying. It seems that no matter when and where to talk about millet have to talk about the topic, millet gradually become the industry's benchmark.

At the same time, the Millet futures model has been criticized by the industry. "Millet mobile phone is never get to the futures", "millet collusion with the ox" and other slogans often hung in the rice noodle so-called black mouth. But it is undeniable that the millet mobile phone futures model does not buy millet mobile phone users worry.

This also for Millet buried the curse, the user can not buy the millet mobile phone only to other brands, and at the same time, with more independent brand of mobile phone manufacturers through the reduction of channel and marketing costs, to create more value than millet mobile phones, millet also lost a lot of users.

And in many imitation of mobile phone manufacturers, they not only learn the high performance of millet mobile phone, for reference to its hunger marketing model, but also to emulate the super high price of millet to attract users, and the mobile phone market to rob a cup of soup, gradually erode the market share of millet. Among them, the constant tepid rhythm of Huawei has gradually become the biggest resistance to the current development of millet.

Recently, Huawei's chip company Heiss officially released the "core" Kylin Kirin920 chip, the chip not only supports 4K high-definition video full decoding, but also supports the LTE CAT6 standard, shouted the domestic 4G chip independent property rights of the Signboard, and these features are considered the industry-leading level.

The biggest bright spot of the chip is that it can increase the battery time and achieve a balance between high performance and low power. This can be a good relief for the current smartphone has been suffering from users vomit bad mobile phone endurance problem. According to the latest news, the chip product has been used for Huawei's latest flagship model glory 6.

This is also the real strength of Huawei performance. Through the bottom of the chip research and development advantages, really formed with other domestic manufacturers differentiated competition. To domestic mobile phone star Millet As an example, has not launched 4G mobile phones, but Huawei in research and development speed, equipment configuration and so on to the overwhelming advantage of the overall beyond the millet, and in the domestic manufacturers to form a comprehensive beyond.

In fact, on December 16 last year, when Huawei issued the first honor series of the independent brand of the mobile phone, it has attracted lei attention. After the glorious release of the first mobile phone, Lei immediately announced that the mobile version of Red rice price reduction, which also shows that Millet's fear of Huawei's glory.

Then, the glory of Huawei issued 3 C, 3X, X1, 4G version of a series of products in a comprehensive range of millet products to form a competitive situation. Today, with Huawei's 6 glory is about to be released, Lei has to worry about the future of millet.

Since millet in the release of Millet 2, Millet is aware of the millet chip Qualcomm "for" the risk of choice with Nvidia and MediaTek cooperation. and gave up the high Qualcomm for the advantage of millet, in the 3 Unicom version and the release of the telecommunications version of time, obviously will lag behind ZTE, Lenovo, step higher these competitors.

It is with the withdrawal of the Nvidia to make the chip priority to get the advantage of the supply of chips to further disappear, and Huawei glory by independent research and development chip and tau, become the most powerful on the road of Millet development competitors.

In an interview with the media, Nvidia CEO Huang said Nvidia's decision to pull out of the smartphone and tablet market is intended to extend the SOC to auto and game set-top box markets in the future. But currently in the market, in addition to the Nvidia Tegra, in performance can compete with Qualcomm's mainstream manufacturers almost non-existent.

From the recent Lei micro-blog constantly mentioned Huawei @ yu Look, Huawei has caused the high attention of millet. Ruzenwang, a prominent electrical trader, commented in Weibo: "A few years ago Chowa Lord Alive, Lei think only Apple is the opponent of millet, Apple high above, unreachable, and that Samsung is millet rivals, Samsung cattle to go high, millet red meters to the low, and finally lei found that the original Huawei is millet in the tiger, two Tigers contend, There will be an injury. "And Lei also reproduced the micro-blog and said, to learn from Huawei, common progress."

More interestingly, after Huawei released MediaPad M1, Lei in Weibo to Huawei vice President Yu, hoping that Huawei could lead the adoption of a unified flat screen resolution to improve the status of the Android tablet. But it seems that Huawei has not put millet in the eye, Yu called on everyone to promote the Android application developers to adapt to different proportions and resolution applications.

It can be said that the success of Millet has hunger marketing credit, and the future of Millet will also be due to hunger marketing and decline, LEI hunger marketing model has been playing rotten, until he realized that the crisis and open purchase has missed the opportunity, Millet 3 is undoubtedly millet's biggest failure. A source said, Millet 3 of the inventory has accumulated more than 600 million yuan. And Huawei is becoming the biggest competitor of millet.