Millet website "Change Body" millet electric trader Unknown secret

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According to record reports, this year's rice Noodle Festival, Millet played a big move, 12 hours and 1.3 million mobile phones over 1.5 billion yuan turnover, sold more than 1 million a day of mobile phones is a refresh of the industry record, last year, "Double 11" Days of mobile phone category of the total number of shipments of 776,000 Taiwan. How does millet electric dealer achieve this kind of achievement? How did you grow up? What are some of the interesting secrets?

1, Millet electric dealer shelves The first product is Cola?

August 2011, the Millet mobile phone will be released soon, millet nets for the first time to face the role of the electric business. In the early stage of research and development, learning, running-in, the electrical business system initially formed, but also to carry out an internal inspection.

How can we take the initiative to actively participate in stress testing, but also to fully test the operation of the link? A bunch of people huddled in a small meeting and tried to think. Electronic Business system development system someone joked that you could sell Coke. The proposal was in charge of the joint founder of Millet Network, Vice President Li Vanchang adopted, and to do it enough to do low prices, people have to move.

So Millet network electrical business development team really went to buy n box Coke. In this way, 1 cents a listen to cola into the Millet network system ran the first commodity. During the test period, the Millet network in the background every noon limited time began to be accustomed to the future of crazy snapped up, the printer in a pile full of cola office printing Express single, a group of volunteer staff to act as courier in different office space back and forth.

All the links are true, the order, payment, play orders, distribution, there are arrangements for the return of testing, refund links, and constantly collect opinions of employees to modify and adjust. One months later, the Millet network officially external sales, COLA changed to a millet mobile phone.

This thing listen to Cola, but it has been laid down in the future Millet network power quotient of several major genes: 1, Li Vanchang's character is absorbed in it, or not to do, you have to do enough fierce, 2, super cost-effective stimulation, 3, high-quality Commodity centralized supply of "peak sales" mode and response experience.

2. Why do you own electricity business?

On this issue, Millet was first considered to go Taobao channel, but ultimately did not choose this road. The reason is simple, this is why millet to do their own electricity business reasons-millet hardware pricing is close to cost, hardware margin is very thin, if via external channels, will suffer from high and uncontrolled channel costs, so that the original planning of the reality of the business model will be hurt.

On the contrary, their own channels in doing content, user operations, more dynamic and space. In fact, the interaction between the design of user activities and the sense of participation has become the biggest feature of the operation of Millet brand and electric trader.

Millet also had the idea of a compromise, that is, the channel to borrow force Lei cast all customers, their own channel costs must not be black. However, at that time is 11 years, where the customer has been busy with the IPO (although the last unsuccessful), no time can not guarantee fine millet's electric business. It can be said that millet to do their own electrical business is considered, but also forced out.

Millet determined to do their own electricity quotient, system formation, not only Li Vanchang himself, team up and down an experienced none. So, Li Vanchang was ordered that night to find the original Jinshan department in the electric business peers, as well as lei investors in the country's electric business customers, Amoy Learn, the next day began to study investigation activities.

Lei's previously accumulated investment and network distribution did play a role. Millet to go where customers accept the electrical business Warehousing Logistics system "Enlightenment teaching", with Millet Power Corps team's words "see huge warehouse neatly display goods, thousands people orderly operation, at that time was stunned"; at the same time, Millet also to Amoy learn the basis of the electric quotient system, Amoy is also eager to teach the different parts of the Electronic Business system operation management mechanism. After a surprise study, the Millet electric dealer started on the road.

3, the engineer incense

The traditional origin of incense in September 2011 Millet first online booking, when the engineer to the site will be greeted by how much traffic a little reference is not, the first time, no precedent can follow. When the online booking activity is about to begin, millet network engineers have done all the preparation work, can do, the rest is to see the user, see God, so they decided to burn incense, bless the system running smoothly.

The next day on the line of the booking activity is much more than expected, two days time more than 300,000 of the first batch of Millet mobile phone was booked, opened the new starting point of the millet mobile phone. And the system is also very good to the force, a complete guarantee of the booking activities. The engineer said, "Look, incense works!" Since then, the millet will burn incense on the eve of every major event.

The Burning Incense engineer, named Han Yupeng, is also active in knowing.

4, millet and the abundant "base feeling" is what?

Millet Logistics at present delivery speed reached 300,000 single/day. In the beginning of the Millet electric dealer, logistics that can be called a embarrassed. At first they had to take a meeting room of the office area as the storehouse, August 29, 2011 began to sell the original 900 engineering machines, 300 units a day, 3 days to send out.

Later, the Millet logistics system hurriedly built the first Beijing 900 square meters warehouse, and then now in the mainland market has 10 warehouses, add up to a total area of 50,000 square meters. Within two months, it expanded from 400 to 1500 people.

Millet No Jing dong so trench self-built distribution team, but chose to cooperate with the distribution logistics company. But it looks like these partners are still quite good.

Millet official said, Millet obtained shun Fung, such as wind Tatsu and EMS "super Regular full support." In Shun Fung inside inquire about some, originally is shun Fung specially for millet changed operation Flow: Take Beijing as an example, Beijing big warehouse can cover the surrounding cities such as Shijiazhuang, the goods from the Millet Beijing warehouse out of the library, not through Beijing Shun Fung Dot transit to sorting, but the special car directly sent to Shijiazhuang, and then sorted to Shijiazhuang indoor outlets, and then direct delivery of the completed investment.

Millet in 22 cities to do the commitment of 48 hours of arrival of the "Speed matching" service is based on such a cooperative way to support. Millet Logistics Service people told me that

This is done to maximize efficiency. Familiar with the logistics industry, familiar with Shun Fung know, this is the unprecedented special courtesy of Shun Fung. Millet also gave a large number of orders for strategic cooperation, it is said that high value commodities (mainly millet mobile phones, red rice) distribution business, Shun Fung family took more than half.

Privately ask why Shun Fung is so enthusiastic. Shun Fung in the senior management friend thought to say, seems to be millet brand potential energy is very good, Wei (Shun Fung boss) to Lei and millet very appreciate ...