Millet Whole new product: Millet bicycle first exposure subversive bicycle industry

This July, Millet CEO Lei on Weibo on a carbon fiber road bike photo, since then millet to enter the bicycle industry rumors will be heard. Recently, a source said that millet to do the news of bicycles is true, and revealed that Millet has acquired a team in the industry, and millet cycling at the end of this year can be published. Micro Bo Blueprint Introduction of Science and technology industry in the press conference before the popular culture of confidentiality in order to maintain the surprise of the release of new products, but there are also brands like to deliberately release some news about new products before the Conference to enhance the discussion and media attention, as one of the ways to preheat new products. This year, one months before the official release of the Millet bracelet, Lei has issued a number of letters about the hand ring and photos, in the avatar photo can even clearly identify the lei wrist to wear the millet hand ring. In this way, the behavior of the new products in advance is rare in the science and technology circle, and we have to make the total micro-blog of thunder and admiration. Lei has repeatedly shown his love of cycling in Weibo, and in its 11-12-year series of tweets related to cycling and cycling, you can see that two cars are often accompanied by thunder, the Czech-low-end mountain cars and Mercedes-Benz's full shock mountain bike, while the latter cost up to 3299 euros, About 30,000 yuan. This July, has been to the image of the lei suddenly in micro Bo Sun out of any brand identity of the carbon fiber road bike, but also with the contrast between the text and mobile phone weight, a time triggered the national big guess-millet to do the bike? Or do you want to use carbon fiber as your cell phone? What's a millet bike like? From the exposure of micro-blog photos, this road car in addition to the frame and the wheel group using carbon fiber material, in the spare parts and overall design and so on have no special place. According to sources, the micro-blog Road bike is only a sample of the development process, the final product does not use carbon fiber. Although the sample car is available for reference, there are still two points to note: one is fixed in the top of the Head bowl cell phone bracket, the second is the next fork integrated in the frame inside the Wireless Code table sensor. Millet to do bicycles, nature is to be with the existing resources of millet integration, and the Bicycle Code table sensors on the equivalent of Millet hand ring steps function, and then with the corresponding mobile phone software, you can make mobile phone professional riding Code table, and then with health, navigation, track records, social, anti-theft and other functions, With millet powerful software strength and brand appeal, will be the first seconds to kill a large number of the same type of mobile phone App. However, the United States riding nets that the first bicycle is not likely to be a professional sports bike, positioning should be urban leisure and commuting mainly (such as the Mormanton of the Czech Republic). The bicycle industry is similar to the mobile phone industry where most of the key components need to be purchased from the outside (such as mobile phone processors, bicycle transmission speed kits), but the professional sports bike use of the high level kit price of thousands of million, for the flagship single and cost-effective millet is not suitable. The bicycle that takes the commute as the mainThis aspect of the requirements will be lower, some of the main trend of the simple type of dead flying bike even only a single speed transmission, so more likely to create cost-effective products. Millet bicycle first face the consumer population must be millet mobile phone users, this part of the user's characteristics are very clear: The student group is high, per capita income is low, part of the geek fan of internet enthusiasts, like to explore novelty things. In summary, the price of millet bicycles should be set at 2000 yuan below, will we be familiar with the 1999? But also do not rule out millet to create a 799, 699 yuan single speed scooter quickly killed into the low-end market. Why do bicycles from software to do hardware, millet in the brand management thoroughly implement the Internet thinking, in recent years China's largest consumer market in a dark horse. This August, millet surpassed Samsung to become China's smartphone market, the highest shipments of domestic mobile phone suppliers. Millet every into a new field, will make this field downright subversion, millet mobile phone will price high intelligent machine pull down altar, mobile power, TV, routers, hand ring, each new product is enough to let the industry some of the best in the nightmare. So this time, millet can subvert the bicycle industry, millet to do the bike what exactly is want to do? Millet has been involved in a number of areas, but has always been a personal consumer-grade digital products, a period of time before the exposure of millet to build smart home, but the overall difficulty and realize the cost imaginable. Various indications, millet is not satisfied with the development in the field of consumer digital, Millet's ultimate ideal is to millet mobile phone as the core, to build line under the Millet Ecological circle, comprehensive coverage of ordinary people's necessities, said here the bicycle has become a relatively reasonable existence. Lei has revealed his three sports hobbies on Weibo: hiking, cycling, skiing, hiking has been achieved through the millet bracelet, skiing is too small, and the bicycle itself has a large mass base, but also in line with the green travel, health movement concept, in recent years, the rapid development of cycling, nature is a good starting point. Through the millet hand ring, Millet has successfully entered the Sports health field, under this big concept to continue to move forward, the bike will become the choice of millet. Bicycle as a traditional manufacturing, from the research and development of the consumer digital domain as the knowledge-intensive, in the production will not be severely limited by spare parts (components) capacity. The concept of electronic intellectualization in the bicycle industry for many years, but under the slow development of traditional manufacturing, still stay in the concept stage of the paper, and the speed of the replacement of consumer digital products, bicycle industry is also a pampered mentality to stay in the industry, slowly planning their own two or three years after the product, For the industry outside the new technology to accommodate and cooperation is not positive. And Millet is best at the new areas of subversion and the integration of the biosphere, millet this step into the field of bicycles, the formal to the bicycle as the representative of the traditional manufacturing industry sounded the alarm, if can take the lead in the bicycle industry to tear a rift, it means that millet also has to dabble in other industries under the power. MilletOn the surface to do the bicycle, in fact, in the establishment of their own offline eco-circle, bicycle is relatively easy to operate the model, no matter how the final results, should arouse the attention of the industry.