Million to join in the interpretation of Chinese network operation

This year's network literature market, very lively.

Beginning of the founding team to flee before, the establishment of a new station "http://www.aliyun.com/zixun/aggregation/1692.html" > Creation of the Chinese network and Tencent cooperation in the post; The Women's literature site Xiaoxiang College also held a press conference, Rely on the otaku stationmaster and privately contend female author Nu brush existence feeling. Recently, another network literature platform vertical and horizontal Chinese network is a burst of material, a "character" of the reader, in support of their favorite works, spending 100 million yen, equivalent to 1 million yuan, the message immediately triggered the industry hot, even the well-known author "Dream Machine" also sigh was shocked, Netizens exclaimed that network literature has entered the era of fan economy!

Some people questioned that this was a hype incident, but later confirmed by the media, and interviewed the parties, proved to be true. Reporters to the vertical and horizontal aspects of staff, authors and related network literature practitioners, please them on this year's Network literature market development, vertical and horizontal do and will do other things such as the answer.

Question one: Why is the network literature market so lively this year?

This year's general recognition of the industry is that we all see a growth point, there is a place worthy of competition.

On the one hand, the rapid development of smartphones, the popularity of 3G networks, the number of mobile phone readers has grown rapidly. On mobile terminals, readers can take advantage of fragmentation time, which increases both the number of reading and the length of time. At the same time, because the mobile phone to pay more convenient, such as the direct travel charges, users will pay a large increase. On the other hand, the network literature as a film script, the content source of the game, much favored, the adaptation upsurge gradually heats up.

According to the data disclosed by the vertical and horizontal aspects, after 4 years of development, more than 100,000 of the stock stacks, the Daily independent IP over 2.6 million, PV super 60 million. Mobile reading is now over One-third, and mobile reading has grown about 50% from last year to this year.

Question two: How are the authors of each literature site treated?

Some people in the industry who have been doing wireless reading for a long time say, "several large literary stations for wireless income is not the same, operators must be a monopoly of the big head of the proportion, while the literary station to get the small-headed, the writer can get how much, some authors say that some of the industry's literary site is a good mood to send a, when the benefits of the same. ”

According to the author's introduction of the income system generally divided into two kinds, one is the work before the shelves, to give it a value evaluation and pay royalties, the other is a complete market decision, how much income, vertical and horizontal with the author agreement.

Chinese network has been working to create a "copyright Operation Center" concept. The copyright of the works in the vertical and horizontal, will be signed to the vertical and horizontal. This part of the income, as will be divided to the author. The aspect says, oneself acts as the broker's role, the author saves the convenience also to approve. He has also been trying to "give the writer a better environment", and the editors will often help guide the author's writing.

Question three: Network literature industry competition intensifies, how to stand out?

Users, authors, platforms, the three together is the core of development, vertical and horizontal response is more concise. The author is important, but there is no platform, the users of the peace stage, it is difficult to accomplish. The promotion and user experience, the vertical and horizontal access to user authors and retention of user author two things, is considered very important. CCTV on the topic of network literature in the report, the aspect of innocence and other authors have been pushed to the front of the mass media, "constantly expanding the platform's influence and visibility, is one of our core work."

In terms of mobile internet layout, Tencent, Shanda, vertical and horizontal etc all maintain the leading edge of technology, all realize the cross terminal reading, PC-side site, WAP station and multi-platform reader can realize account exchange, in different terminals to complete reading.

According to the introduction, the promotion of copyright adaptation and focus on the development of portable terminals is the focus of the next. The former represents the interests of the writer, and the latter represents the direction and experience of the user. Finish)