Millions of people coming in at the same time, 1 hours of network congestion.

November 11, originated in the so-called "Singles Day" of Netizens, a men and women find all kinds of excuses, love, hope that their early "married" out of the festival. And now, this is a little nonsense of the festival, but evolved into a group of electric power business Carnival feast.

For a time, businesses and consumers in the same mania: in the days of cats, suning easy to buy, Beijing-east and other well-known http://www.aliyun.com/zixun/aggregation/10377.html "> Network Mall, millions of people at the same moment, the network of congestion paralysis nearly an hour ... And the day cat data shows that within 2 minutes, 2000 Shiseido's Secret-water washing kit was empty; 20 minutes, diapers sold 50000 packs, 40 minutes, hundreds of the world sold 20000 mop; within 1 hours, iphone phones sold more than 10,000 ...

On this day, a wealth of goods, attractive prices, bank payments and logistics must play the most effective. Tian Cat President Zhang Yong said, "Double 11" is the network Business Society's adult rite.

Phoenix Nirvana is a teacher of the Academy of Fine Arts Yue launched the Chinese wind original jewelry brand, in 2009 Taobao opened the first shop, now has more than 10 online shops. He said that every activity is like a war, just the past November 11 is their battle. November 11 0 o'clock in the morning, Chongqing Morning News reporter and Yue together, feel the Phoenix Nirvana 2012 years Double 11 promotional campaign.

11th Zero Network is paralyzed.

"Two minutes, ready, ready!" "11th, two minutes before 0 o'clock, Yue sitting in the office, both hands constantly refresh, switch the page, and prompts the company staff of various departments."

Yue's office is separated from the marketing team by a layer of glass and the door is open for real-time communication. This time the Double 11 big promotion activity mainly is the Taobao shop and the day Cat Mall shop, Phoenix Nirvana activity is the core of the "full 50 percent", on this basis, 99 yuan next year, the full package of mail, 111 yuan minus 11 yuan, full 199 yuan can be 20 coupons, pay 168 yuan to send blue and white porcelain necklace ... Two months ago, Yue and the marketing team began planning sales strategies.

The entire 50 percent, every product has to pinch 0 points to change the price. However, 10th 23:25, even if the flow of 20 trillion fiber, the marketing department shouted "network card".

"1 minutes!" Are the prices and discounts coming? ”

"The network is very card, has changed!" ”

"Hasn't it changed yet?" ”

"Backstage changed, the page has not changed!" ”

Change price, became Yue the most anxious question at present. At the last minute before 0 o'clock 11th, the speed of conversation between Yue and the marketing staff was significantly increased by several times.

0 o'clock the whole, Yue finger quickly click on the mouse, refresh shop page, can result is: Real-time traffic is too big, network paralysis.

This makes Lee more nervous and tense.

11th 1 O'Clock congestion for nearly 1 hours

After zero, Taobao flow reached a peak, millions of people at the same time to Taobao, "Now traffic data is too large, Taobao store and the Cat Mall now like the department store, almost overcrowded."

"Customer service department, are you busy?" ”

"I can handle it now!" ”

"Do not come over, speak immediately, to increase your hands!" ”......

In the Phoenix Nirvana Net Shop homepage, hangs "the whole audience 50 percent" the advertisement. Traffic congestion, price change becomes a problem. The following is a lot of customer consultation.

"Pro, Taobao is congested, the price has not changed, we can manually change the price after the", "the pro, we are very card, under the single", "" pro, the flow is too big, now pay Bao paralyzed, can not pay the money is normal "... Customer service patiently explained to the guest.

At the same time, Sina Weibo, businesses all over the country are updating the state, to appease the guests. Close to 1 hours later, Taobao server platform began to gradually return to smooth. Yue shook his head, "a little regret, missed the best time, failed to retain some of the guests."

11th 8 o'clock two seconds refresh

On behalf of the road, 24 years old, in the Phoenix Nirvana work more than a year, has been a few times to sell hundreds of thousands of yuan promotional activities experience.

Yesterday, in front of the computer until 4 o'clock in the morning to work, more than 7 and rushed to the office. "We have to rearrange the pages at any time and adjust the product alignment." "When you get back to the office, you put the second thing on the road. The reporter has not seen some of the content of the Web page, the road will be in several pages to complete the adjustment.

"Customer clicks, collections, orders and other data are 8206.html" > Real-time updates, our sales strategy will follow the real-time changes, on average, the average two seconds will be refreshed. ”

11th 15 Top 50

During the day, it was time to rush back to the ship. Yesterday 8 o'clock in the morning, Phoenix Nirvana staff will be full to QI, began to play a single, distribution, check goods, packaging, packing and other background work. This big promotion, the company front desk, the administration, the finance and so on staff all joined the backstage work. One morning, more than 1000 packs were completed.

It is understood that Taobao total about 300,000 sales of jewelry shop. Up to 10 o ' clock yesterday morning, Phoenix Nirvana's comprehensive ranking rose to 50. In the afternoon about 3 points, in Taobao (not counting day cat mall) All jewelry shop list, ranked top ten.

See this rank, Yue but did not show happy. "Last year, 11 of the early morning, their comprehensive ranking in 50, the final result is more than 30, according to the current situation, to the last year's ranking difficult."

Yue said that in the event, they prepared millions of yuan in advance of the goods.

Yesterday, a network of entities shop staff busy processing express orders and manifests, the store goods piled up. This photo/Chongqing Morning Post trainee reporter Court tie photo