MILQ recently in the domestic roll-call time of the public

Abstract: Now want to follow the bandwagon and are following the smart hardware of many people, the former is more confused, do not understand why the most common utensils can become intelligent; the latter stereotype thinking seriously, that the traditional hardware integrated several sensors, plus a low power of the number

There are a lot of people who want to follow the same bandwagon and are smart hardware The former is confused, do not understand "why the most common artifacts can become intelligent", the latter set thinking seriously, that "traditional hardware integration of several sensors, add a Low-power data communication module, and then built-in lithium battery, is intelligent hardware." Want to follow the crowd to dig not demand, so can not find hardware entrepreneurial direction, is a follower of the people, to make products put on the market, not to attract consumers. How to solve these problems, the team may be able to learn from other people's case to harvest one or two:

MILQ is the latest in the domestic naming time on a product, originally reached 10,000 yuan donation can project projects, there are more than 30 days to the deadline, the original target to raise more than 3 times times the start-up funds. This must be a cool new thing, right? No, MILQ is just a milk stick for a newborn parent.

What does the development team think about choosing to be an intelligent milk-blending stick?

MILQ Intelligent temperature-adjusting milk stick the team are just fathers, mindful of the subtle observation of life, to let them find such an easily overlooked demand:

Simple brewing milk powder, which also has a lot of stress, the water temperature is too high will destroy the nutrition of milk, will be hot mouth, too low will affect appetite and digestive organs. For the novice parents, what the temperature is suitable for milk, what stage to add probiotics, or even first put milk powder or first poured hot water, they are not clear. Even if parents have life experience, it is impossible to perceive water temperature accurately by mouth taste. Depending on the precise perception of the water temperature, the guide to better milk, MILQ can do to replace a chopstick, a small spoon.

Milq selected a good material, the internal integration of high-precision temperature sensor, there is a can be shown red, yellow, green, blue, can correspond to different stages of the breathing lamp. The stirring head is also carefully designed to meet fluid dynamics, which accelerates the dissolution of powdered milk. The whole is composed of a charging base and a milk-adjusting stick, which can be used continuously for 30 days.

Unlike other smart hardware, the single look and use, MILQ is actually a breathing lamp of the general milk stick, do not need a mobile phone can also be used. The MILQ size is appropriate, not because of the integration of micro-circuit boards, sensors, power modules, breathing lights to become unlike the milk bar. Four-color induction breathing lamp not only realize the core of intelligent milking function, power consumption is also very low, extended the endurance, the final effect is lightweight design, the overall upgrade of the user experience.

In contrast to this, the impression of many of the contacts to do smart hardware team, do add up without difficulty, but in the end not to trigger the user is not popular but disgusted. How to subtract and condense the smart hardware into a product that really has a good experience, maybe that's the point.

MILQ was not just beginning to make it normal for data communication modules to work with mobile applications, like other smart hardware. After all, depending on the precise temperature perception, the realization of intelligent milk adjustment is a very long tail of the demand, consumers can accept a how "bloated" milk stick, this is a need to carefully trial and error process.

36kr learned that the follow-up development team will consider for the MILQ storage base to add wireless charging function, milk Bar may also integrate BLE (Ultra low power Bluetooth) communication module, the corresponding app development is also put on the agenda, of course, this intelligent hardware development "traditional approach" is not a good idea. However, MILQ long-term development planning more than this, the future MILQ may be designed to be a two-segment type can be replaced with stirring head, can be adjusted to replace the milk stick into an intelligent spoon, smart fork. Intelligent hardware to the combination of common hardware development, is a good idea.

I'm not sure milq this product can be sold, but I am certain that the people who are willing to pay for the products that make the analogy to the original product are becoming more and more. More attentively, not necessarily to do an app, or add a "smart" before the name.