Min, executive vice director of Suning Tesco Market Management Center, left a message on Weibo late at night

"It was an exciting evening, not only for the Suning people, but also for the rest of the night," he said. ”

Sure enough, Jingdong Mall CEO Liu that night hair micro bo: Tonight, inexplicable excitement. ”

13th Night, Suning appliance (002024, Stock bar) issued a notice, the public will be issued to the community size of not more than 8 billion yuan (including 8 billion yuan) of corporate bonds, to help push suning procurement model, research and development platform, logistics operating system innovation and optimization. "The price war is old enough," Min said. ”

A few days earlier, Suning announced the launch of "Beijing Strategy" in Beijing to implement the same price line. Before that, suning additional 4.7 billion yuan.

4.7 billion + 8 billion + "line with the same price", suning bite determination.

August 14, Jing Dong Daiju East, said to the large household electrical appliances 3 years 0 profit, and then send microblogging recruitment "(country) US-Soviet (Ning)" Price intelligence, stationed in the shop survey, to ensure that the lowest Beijing.

Suning Easy to buy executive Vice President Li Bin immediately response, "Suning easy to buy, including home appliances, all product prices must be lower than Jingdong, any netizen found that the price of suning is higher than the east, we will immediately adjust prices, and to give the feedback has been bought twice times the difference pay." ”

15th 9:00, Suning will start "the most powerful promotion in history."

Liu then throw malicious words: By then, "Jingdong Mall all big home appliances prices are cheaper than suning line online!" And no bottom line of cheap, if Suning dare to sell 1 yuan, Jingdong price must be 0 yuan! "Later, Gome Online mall also announced to join the war."

Local electric power business Armageddon.

This decisive battle or will profoundly influence the future Chinese electric business even the retail business pattern and the business model: once Suning easy to buy successful superior, whether means that the electric dealer must open the online experience shop like electric dealers are now forced to do logistics? Home appliances products from the original department store was independent, the achievements of Suning, Gome, Suning now push the line under the coordinated development and "go to electrical", whether means home appliances back to the department store industry? Liu choose "3 years" this time long and suning big home appliances prices, is casually said or repeatedly weighed after the result? What does 3 years mean to Jingdong?

A big battle between the electric business sparked a lot of suspense in China's home appliance industry, electricity business and retailing industry.