Min Tao: About the promotion of high-end talent network planning and suggestions

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A lot of people including I want to know how to promote their own website, network promotion is a worthy of our study. Website promotion is nothing but a few basic points, the requirements of the master is also considered into the door, how to promote their own website or webmaster friends to think, after all, through their own thinking of the way they will work hard to implement their promotional programs. I have worked in the high-end Talent network (www.chinagdhr.com), may not be very familiar with the talent site, this is a high-end human resources company in Wuhan, opened the talent website, is currently operating mainly in Wuhan area. The first time I entered this talent site feel very surprised, the system is ASP, with a very common talent system, but the interface is done quite beautiful, I do not know whether this is empty shelf or flashy? At that time, I just graduated from the job of the company as a network commissioner this post, The main responsibility or the site's revision (mainly to do the interface), it seems that they pay more attention to the appearance of beauty, rather than practicality, it is so I can not get a point, no way, the position is not high, some ideas are just ideas, who let you not the boss. I am the root of the agricultural class, do the station for more than three years, but always nothing achievements, air mournful. About the high-end talent network, I am here on the general talent network to promote the Internet to provide some advice bar.

One: Never Give up SEO optimization (find the right key words)

SEO has been a lot of friends concerned about the topic, so we first to the next SEO bar. SEO is the most fundamental and most important means of network promotion, and it is a long lasting thing. In recruitment and other keywords, the high-end talent network almost no involvement, this is how heartbreaking things ah. Not to mention the flow. Because the high-end talent network does not have a specific geographical location, so I propose to consider some comprehensive recruitment words, such as campus recruitment of fresh graduates recruit social recruitment and other words keyword. It is recommended to find at least 30 such keywords, and then analyze the data. Which words are less competitive, which words are more relevant, which words Baidu Index relatively large, which words SEO competition is not very difficult. Comprehensive these factors, pick out a few relatively difficult to compete, content-related high, low bid rankings, Baidu Index high words to have targeted to do SEO. This is the common way to do SEO. The best keyword for optimization, then focus on the power to do, the power to spend on the tip, a hit. First through the data analysis to find the most suitable keywords, and then focus on the power to do, the power to spend on the tip, a hit. This is called SEO. It's not as hard as you think.

Second: Network media promotion, improve brand awareness

Media promotion is a number of companies in the nature of the large-scale web site is widely used in the promotion, but also recently began to understand the power of media promotion. Because the media promotion also must establish in the website own brand popularity, therefore the general small and medium-sized personal website is not suitable to do such promotion. In I do this network commissioner of the talent network, often have Baidu to promote the salesman to "tangle", the results are due to the site in the construction of its rejection of the station outside. It seems that Baidu to promote the service charge to a year 3600 bar, at that time the site did not find a strategic height on the network to promote, at most, do some offline publicity. The effect is not obvious. High-end talent network is mainly active in Wuhan and surrounding areas, the brand is a certain foundation, mainly to do human resources, talent outsourcing and agent recruitment, network recruitment is not the development focus. Corporate business operations like the high-end talent network. So if you can promote in the media, and then increase the strength of the site will be better visibility. Estimated that Mister never will step on the ground, silent silence

Google information and Baidu News in the search for high-end talent network related news, incredibly a no, can be seen chinagdhr in this aspect of the work is far from enough. Below I put forward some plan and suggestion to the above question.

Suggest at least one website related to a press release each month, and then go to some well-known media stations in the press, such as "Xinhua Wuhan Channel", "QQ Big Chu Network" "Wuhan Evening News" "Wuhan Hot Line" and other local mainstream web media in Wuhan. Most of the users of these sites are Wuhan locals, well-known media website hair news articles, but also easy to be some other Baidu news seed website reproduced. By the mainstream media website reproduced articles, but also more easily recognized by netizens. Do this piece of promotion, the site's brand promotion, and the flow of promotion have a very big help. The effect of media promotion, generally by looking at the site of the relevant keywords Baidu index has no promotion, you can see the work of the achievements.

Third: Do a good job of soft text promotion, enhance the site exposure rate

Soft text promotion, is a lot of site operators commonly used means, a few days ago there is a Beijing soft text promotion services company to find me to promote their company's business. The results of the test to inquire about their movements inside, but also to learn a lot of new knowledge, I am not very bad and evil? CHINAGDHR is also a blank area in the promotion of soft text. There must be a lot of friends are concerned about the soft text to promote the place, I said two places, one is related to the local forum, the second is a question-and-answer class site, other places let CHINAGDHR to find it.

Four: Functional cooperation, content complementarity (brand and traffic promotion)

This is a lot of big sites are also often used by a promotion, because this is built on the site's own brand, products and technology based. The general small and medium sized personal website is not suitable to do. If your website brand is too low, and do not have the technical strength to make each other want the product function, many websites will not be willing to do functional cooperation with you.

CHINAGDHR How to do this piece of promotion. The first is to find a local website in Chongqing to collaborate, such as to build a channel to recruit jobs. is to help some local websites that do not have a recruiting channel to provide a talent channel for local recruitment information. Or to find the Wuhan University website or forum to cooperate to provide each other with local campus recruitment information. For example, on the other side of the site to find a small piece of suitable place, can directly invoke CHINAGDHR's latest campus recruitment information.

This promotion is not so good to do, because some sites always feel that other people to provide content, to others with traffic is very bad. But this is to see how the site itself to talk about cooperation. In Wuhan, I found that 9151JOB has been to the beat, as if the university's employment online has opened the Alliance channel, very think and self-examination.

Five: Web site navigation, classification of related sites to promote

Web site or most of the basic users of the portal, especially the young people who come out to find work, most of the internet is not necessarily very familiar with the site of the crowd or more. This piece of promotion I do not know whether CHINAGDHR did not, the estimate is not done, because there is no relevant traffic volume, so in the URL navigation and classification directory of this piece, CHINAGDHR can still be a try.

VI: Other promotions (e.g. offline)

For example, offline and some local enterprises or colleges and universities to engage in some recruitment activities, such as CHINAGDHR has been Wuhan Yuan New College held a job fairs, although only dozens of units, but believe that there is a certain effect. Others looking for work QQ group, or some campus class local life type SNS website, is also suitable to the soft wen place. The principle of promotion is, as long as the feeling will have effect, try it. Only then do you know if the promotion method is feasible.

If you really put the above mentioned promotion methods have done bit, the site brand image and the flow of ascension are very large. Now China's internet users have been rising trend, only the appropriate preparation, to seize more access to the Internet potential users.

In fact, many people know these methods. But the key is to see how much we can do, in fact, every promotion if the ultimate, are very good promotional means. The effect of the final promotion, or to see how the specific person responsible for the practice of how much thought to do. The same method, different people to do, the effect will be different.

Because today suddenly found CHINAGDHR again in the revision, so put forward some suggestions, as Soft Wen released, as once worked there staff, also counted as a memory between and gratitude.

This article starts in Min Tao's blog (http://www.mintao.net/blog), reprint please indicate the source.

Min Tao (Mintao) write

2010.7.2 15:30