Ming Star Nail Division City popular, O2O service began to pop

Source: Internet
Author: User
Keywords E-commerce O2O
Tags class consumers hard not to o2o offline online online consumers

February 12 News, in Monday night 9 o'clock, Mei dragged the nail box wearily back home. "It's a full day." "When nail O2O can also make an appointment, it's hard for busy urban white-collar workers not to like it." Before the Spring Festival every day, nearly thousands of nail division in Beijing's streets, the performance of the star-level staff, a single month accounted for nearly 70,000 yuan.

The so-called Oto is "online to Offline" shorthand, that is, "online to the line", is to bring online consumers to the reality of the store to pay the purchase line under the goods and services, and then to the line to enjoy services. Shandong Girl Mei has been a nail teacher in Beijing for 8 years, and 8 months ago she changed jobs to the beaver home. Initially, for OTO this new internet word, Mei is a little hazy. After all, in the past at the nail shop, they occasionally provide door-to-door service to the members who live in the neighbourhood. After working for half a month, she realized the difference between the two.

"Online bookings can completely get rid of the limitations of your location. "She describes her weekly workflow by uploading her beautifully crafted artwork to the app, waiting for the guest to make a reservation, and then confirming the address and nail tricks with the guest and dragging the Toolbox home," she said. Another benefit of the new job is that she can take a good look at Beijing's Street View on the way to the client's house.

In the last half month, Mei has been busy. Every day, her appointment itinerary is full of full, from morning to night, every day to take 4 single jobs, a moment can not stop. "Tired and happy!" The nail division industry differs from the white-collar workers who work in the company, and there is almost no year-end award, says Amy. Therefore, the Spring Festival before the one months, is the year's "Big Day", each nail artist relies on this one-month performance performance home for the New year.

Amy told reporters that, as far as she knows, the nail division, now serving the Beaver family, is close to 1000, and all of them are full-time nail teachers. The length of the entry time is naturally reflected in the income. "I've heard that the star-class nail maker at the platform has recently recorded nearly 70,000 yuan in the last one months," he said. The so-called star-class nail division, are the start-up period over, the source of many, high prices of employees. "Mei privately disclosed that the Ming-Star nail division of each single basic fees are more than 500 yuan, the cost of more than two thousand or three thousand yuan, and the majority of income to the United States Nail Division of their own," so one months to get 70,000 yuan. ”

And such as she is a medium-term entry of the Nail division, the average price of each piece of work up and down 300 yuan, income distribution ratio is also less than star-class nail division. "I earned more than 10,000 yuan this month." "Despite the big gap with star-level staff, Meiran was happy to earn more than last spring festival," he said. "More and more people accept O2O, our income will be more and more, the day will be better." ”

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