Ming: The Magic of news marketing

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Ming, specializing in news marketing and other internet marketing work six. Founded in 09, Lu spread, is now revised to nine media, as the operation of the director of the post. Determined to do business around the internet marketing experts. (This article from the 28 push version of the sub-haze collation, reproduced please indicate the source)

News marketing refers to the enterprise to make "hot news" to attract the attention and interest of the media and the public by making use of events with news value, or planning and organizing various forms of activities on the premise of real and not harming the public interest, in order to raise the awareness of the society, To create a good image of the enterprise and ultimately promote the sale of products or services.

One

Q: What are the main ways of news marketing? News source, soft text is also belong to this kind of?

Ming: In fact, in my opinion, news marketing is divided into normal brand propaganda and crisis PR. Normally the normal way of branding can be divided into a number of methods, no outside of the explicit and covert publicity, and crisis PR is in the crisis when the enterprise through the news marketing as a means to achieve the lifting of the crisis behavior. News source, soft text to put what is only the news marketing of the implementation of means and select the results of the media

Two

Q: I hope the teacher will talk about what is news marketing, give a specific case to do a case-sharing let us specifically understand.

Ming: Successful News marketing must have a really sensational event to go, and then seek their own products and events of the point of contact, around the point to the point of the integrated approach to promote. For example, last year, CCTV host Zhaopu exposure Old yogurt incident, this matter sensational, we for a brand yogurt machine to borrow such an opportunity to carry out the event marketing, and this year's H7N9 avian influenza, we for a day products around the safety of the concept of the bacteria to do event marketing. Because it involves customer information, specifically what the customer is not good in this place to explicitly. News Marketing is a series that involves planning, writing and executing.

Three

Q: As a small business, how to conduct news marketing

Ming: My personal advice is to first market positioning well, and then according to their own industry characteristics to targeted marketing soft text promotion.

Successful news marketing can be a truly sensational event, or it can be orchestrated by a good news event. Now news marketing gradually favored by enterprises, we all recognize this point, send a sentence: what you see are enterprises want you to see.

Four

Q: What are the skills of marketing?

Ming: The words of skill focus on the relevant news events, through the event to find a fit with their own point, around to do event marketing. In the specific mode of operation, soft title and keywords to build, thus capturing the visibility of search engines. If the company's Daily information dissemination, emphasis on shaping the positive image, through the authoritative media coverage, build reputation and reputation. The mode of operation is actually very simple, press release just.

Five

Q: I want to use event marketing to promote a brand, what do I need to do?

Ming: Hello. The so-called event marketing promotion words with a very old saying, the good and the. Must have a really sensational event to do, and then seek their own products and events of the point of contact, around the point to the point of the comprehensive promotion. For example, last year, CCTV host Zhaopu exposure Old yogurt incident, this matter sensational, we for a brand yogurt machine to borrow such an opportunity to carry out the event marketing, and this year's H7N9 avian influenza, we for a day products around the safety of the concept of the bacteria to do event marketing.

Six

Q: New brand new product awareness is not very high in the circumstances of the product should be how to marketing it?

Ming: Any marketing behavior of an enterprise is invested in human and material resources. Internet this piece of deep-sea, not suitable for new product brand petitions, such as Mu Spring breeze. The new brand or the soft article promotion news marketing is only two words: straightforward. A straightforward statement works better than any cover in a mysterious way. In the possession of real products on the basis of mastery of the "degree" in the case, the soft writing on the title of the article to be straightforward.

Seven

Q: At present, the Internet, a single site optimization has not been able to bring a high conversion rate of customers, the amount of information to cover the site's deficiencies? For example: SEM, blogs, forums, news and so on tools?

Ming: Any marketing method as long as it exists will have his value. There's no marketing way. He dares to say that it is the most bull. What we do is put different marketing methods through the best combination ·

Eight

Q: Enterprise Construction Station is an inevitable trend, how should we expand marketing?

Ming: I've been watching a bit. With the expansion of the enterprise itself in the latter part of the time of its own web site construction is essential, through the exchange of many enterprises, this seems to have become an enterprise in the development of the road indispensable. The way of marketing is much the same, see how to go on.

This article from the 28 push version of the chat by the sub-haze collation, reproduced please indicate the source.