Ming Xuan: Actual combat to teach you to walk out of the long tail of the key words misunderstanding

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For a brand new site to conquer the target keyword need less 3 months, more than half a year time. In this time, how can we bring traffic to the site? From the site's traffic, a successful site must be the vast majority of traffic from the long tail keyword. Therefore, most of our energy is placed in the long tail keyword mining and optimization. So how to explore and develop long tail keywords?

First: A deep understanding of what is the long tail of keywords:

Let's give an example: when the target keyword is "microphone", the long tail keyword can be "microphone quality", "Microphone price." No depth to the essence, can not be from a higher level to think long tail keyword, can not achieve the ultimate. Then we have to understand the long tail keyword concept of the core: through the Site content page to bring the target user's keyword called long tail keyword. This includes two important meanings: the keywords that are optimized by the content page; this keyword can bring you the target user. Therefore, we should consider the long tail keyword this core: Through the Site content page to bring the target user's keyword called long tail keyword.

Next: To have a deep understanding of the long tail keyword what is the use

The role of long tail keyword is fundamentally speaking, is to be able to bring a stream of flow to the site. Especially for the target keyword no ranking or ranking instability of the new station, long tail keyword is the new station of the early development of the source of vitality, and ultimately to the difficult target keyword ranking up the key. There are three main points:

1, the long tail is the search engine to leave the new station the opportunity. Long tail keywords are often not competitive, the current situation, most of the long tail keyword ranking depends on the weight of the main station, as well as the title of the content page appeared on the keyword. Few long tail keyword rankings, is based on what we call "anchor text" to do. So, to do long tail keyword ranking, as long as we do a small amount of "anchor text", can be achieved. This reality gives the new station to the system to optimize a lot of long tail keywords left an opportunity.

2, long tail keyword can bring the target user to the new station. When we are brewing a new station, it is often delayed for some time before the online this period of time has released a lot of articles, and these articles are targeted, is to attract more users, to the official online when there are a large number of users, and these users are basically the long tail of each article to bring the keyword. Because these long tail keyword every day to bring is the real need of users, they also participated in the Forum of communication, so the expansion of the content of the new station, the forum's update mechanism is very much to cater to the search engine's favorite, so that all of these promote the target keyword ranking. So similarly, for any new station, in the first few months should look at the long tail keyword, they bring users are often very professional and targeted.

3, Long tail keyword ranking is often very stable. Long Tail keyword ranking stability is the root cause, the current level of SEO popularization, very few people know very systematic to optimize the long tail keyword. Specific to your industry, you can directly compete with the people who know SEO less. Even if you have several competitors, your long tail keyword will still rank on the first page. Unlike the target keyword, there are a lot of new Web site vision standards for this big cake.

Finally: excavation and development of long tail keywords. Here are three ideas for digging and developing long tail keywords:

1, through the search for the target keyword in Baidu, and then see "Related search" to get long tail keywords. such as: Search "fast lose weight" can see so many related search. Then use these related search again search, get more relevant keywords. This is our most commonly used directly to get the long tail of the keyword ideas.

2, through the Baidu know, search you have obtained long tail keyword, to get more relevant long tail keywords. For example: The long tail of your keywords in Baidu know the search, you can see, each title is a long tail keyword. Baidu know, search to ask, Yahoo Knowledge Hall, etc. can be large-scale access to such a long tail of the place, this idea is also very commonly used.

3, through the study peer site or forum content title to get long tail keywords.

Here are three ideas to show you how to get long tail keywords and you can play with your own ingenuity to get more ideas. Long tail keyword traffic can be very low, even a week only an IP, but you can do countless such long tail keyword, as long as you execute down. Accumulation of precipitation, the flow brought to you is very considerable.

So, it's also important to determine which long tail keywords you want:

Keywords can be divided into target long tail keywords and marketing-type long tail keywords. 1, the goal of long tail keywords, refers to the site's main products or services extended long tail keywords. This kind of information is the main body of long tail keywords, each site initially optimized long tail keyword is to consider the optimization of their own site already have products or services keyword ranking. This type of long tail keyword, we call the goal of long tail keyword, that is, after the optimization, bring the customer is the direct demand for such products or services. 2, the marketing type long tail keyword, refers to, this kind of long tail keyword brings the user not directly to buy the website the product or the service, but has brought your website the prospective user. For example: Clothing user's website, may go to do the clothing industry related information, this kind of long tail keyword like: Which brand store clothing style looks good, where the clothes suitable girl age wears, goes to that buys the clothes the cheap quality and has the guarantee and so on. These long tail keywords to you after the target users, through your relevant information guide and introduction, recommend them to buy your products or services. This kind of long tail keyword, we call it marketing type long tail keyword.

In fact, many people consider the long tail of the keyword, often ignore the "user", all we do is for the user, then we must stand on the user's point of view, what kind of service is what users really need, they will think of those problems, in the search for products or materials, will be searching for those problems? When you understand these issues and give action, I believe your site has a steady stream of traffic. Let the long tail keyword unlimited expansion of a Web site, only the final user to participate in manufacturing content, only the user to create a long tail keyword, the site's long tail keyword will be very much, endless, and has the readability and value. A successful website, must be long tail keyword very many. Long tail keyword is very many, that must be a very successful website. Because the long tail word to bring you new users, to your site inject new vitality, these new forces, and participate in your long tail word construction.

Through the Google analysis of the long tail keyword rankings and traffic, see their long tail keyword has brought a huge flow, this is a very big encouragement for themselves, to motivate themselves to continue to do ahead. A lot of practice has proved that the results of the above method is immediate, as long as you diligent, your website traffic can continue to increase.

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