Ming Xuan: SME Network Marketing Industry-class platform promotion

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Ming Xuan before written "SME Network marketing questions and Answers Word-of-mouth promotion", and the question-and-answer category of Word-of-mouth promotion, the focus is to conquer Baidu to know the failure of the problem, has also written an article on the "Ming Xuan: Teach you how to conquer Baidu know question and answer failure" article, I believe that read the article friend, to conquer this problem is not difficult, Of course, Baidu knows the rules of irregular changes, so still want to study and pondering.

Now this article "SME Network Marketing industry Platform Promotion" (refers to the seed source platform) is very targeted, so as to help SMEs in the industry to promote the seed source platform to obtain more customers. Industry-type sites, especially large, Baidu is believed to be the seed source of the site, compared to other promotional, it can bring more accurate and targeted customers, conversion rate is very high. And there are a lot of off-the-shelf customer resources available for use in the industry-type seed source platform can also bring a certain amount of traffic to the corporate site, as well as increase the number of sites outside the chain.

1. The threshold of industry-type seed source platform

We all know that the industry platform is to sell advertising and the corresponding services for survival, the general price is very expensive, less 8K, high on a few w, and we become their fee members, also need to pay a certain fee. Perhaps you will think of ordinary members, fee members and ordinary members of the difference is very large, many functions can not be achieved, in this Ming Xuan for everyone to compare the fee members and ordinary members of the difference:

A. Ordinary members: Home without enterprise product information, membership function restrictions, product release quantity restrictions, no personalized corporate promotional page, customer information in the background can not be queried (each industry class platform has a lot of customers, and is very accurate and targeted);

B. Fee Members: Unlimited access to customer information every day; The system brings out the business information of the enterprise by itself, and the Enterprise brand investment page of the individuality, the corresponding column has the enterprise's text link, the corresponding inside page column has the Enterprise advertisement position; Inside page Enterprise logo propaganda; Product Unlimited add; Home News information display (Enterprise feeds) and so on; text search results before row;

2. Different platform corresponding service is not the same, Ming Xuan here is only a rough exposition. And in the above services the most advantageous is the text search results before and the first home news information display these two services.

First of all: search results in order to facilitate customer search can occupy a favorable position, thereby increasing the company's exposure rate. And this is also very beneficial to us to optimize the operation, at the same time, according to the different platform search engine rules, observation and analysis of the search engine rules, SEO optimization keyword, so that the search results more forward, and some platform rules can be the keyword optimization results all occupy, this is very valuable.

Second: Home News information display (need enterprise feeds), this is the most direct and most favorable word-of-mouth publicity window. We all know that soft text is a word of mouth propaganda to promote only a powerful weapon, soft text created by the enterprise Word-of-mouth is not valued, bringing the customer conversion rate is very high, and the industry-class platform release information, the major network media scrambling to reprint, making the enterprise's Word-of-mouth more widely more accurate promotion. Before the company is the Ming Xuan is to use this, the organization to plan a company-wide award-winning essay activities, the use of various departments in the work of the story and experience, as a soft text submitted to publish. In just one months the company's image and Word-of-mouth can be publicized, greatly improve the company's business consulting volume, so many customers in the consultation when the first sentence is: "On the internet to see you a lot of good evaluation, want to consult to understand." This virtually makes business in business negotiations undoubtedly increased the weight of the negotiation, at the same time for the enterprise product sales process played a very favorable role in the promotion (here is an indispensable credit is before in Baidu know and so on questions and answers platform to do "question and answer class Word-of-mouth promotion", General customer behavior will be habitual to Baidu and other places to search corporate brand/products in the network of Word-of-mouth, which is a psychological support and trust of customers.

3. Finally, the Ming Xuan to say is how to make full use of industry-type seed source platform of resources, each platform has operable and not operate place, then I must be able to explore the resources available to operate and use.

A. member background settings, this is the same as our usual background control panel settings are the same, put the need, can set up the place is good, the best is planned, the general process for, record background function-the collection and collation of enterprise data (including product information, corporate profile, corporate culture, corporate certificates, etc.)- Fill in the rich background can be set up content. Here Ming Xuan to remind, the setting of the background is very key, is the key to all publicity and promotion, it shows the enterprise dynamic, culture and other aspects, is to increase customer's product, corporate brand trust basis, and can significantly improve the turnover rate.

B. Explore areas where each page can be manipulated. The homepage, the inside page, each column some area is through in the member backstage releases various information, the information and so on displays. Then we must observe (or ask the Platform customer service), that information, which information, which product release each is to show in which section, which page, which column and so on. Next we will test (sometimes we will apply for a vest to participate in the test), such as whether the redistribution or new release to increase information, information, product exposure, whether there is time or other constraints, etc., recorded in order to facilitate analysis and summary.

Before the guidance of a colleague to study a women's industry seed source platform, the result is also very ideal, resulting in many people cheat, so that the platform needs rectification inspection rules.

This industry platform has a section is the Enterprise Investment information content display, there is a total of 27 pieces of information, (the information shown above are all enterprises occupy a) through research observation and analysis, the application of 15 vest, the information on this forum published information bombing. It turns out that there are 16 pieces of information about the company on the plate, then down, at different times at the same time to do information bombing, the last day Ming Xuan Company's information in that plate stable occupy 16, accounting for 59% of the information content, at the same time, customer service received more than usual 5 to accompany customer consultation. Therefore, research and exploration is very necessary.

C. Of course, the final platform of the search engine is also very important, this point has been said before, so not in detail, just here to emphasize, search engine search results than Baidu's search results better control, if you can do well, than Baidu bid the conversion rate and customers more direct.

Finally summed up this article, in the industry to do seed source website promotion, in-depth exploration and research, to do a detail, such as a record sheet, this is very important, often the result is a record of the details of the list can be used to operate available resources.

This article: Ming Xuan From: http://www.1mingxuan.com Ming Xuan at present for the actual Combat Camp SEO Forum (former Shang Cai seo forum) SEO Exchange Area Moderator Real Core team leader, welcome to exchange together research. (Copyright & Reprint, please retain the author copyright information.) )