Mingyuan the media at the 2013 Mobile Developers Conference today,

Earlier, in August 22, "Baidu World 2013" conference, Baidu announced the introduction of "Light Application." The announcement is open, meaning Baidu will open the long tail app demand for mobile search to developers.

It is understood that since the Baidu World Light application release, in the help of the long tail app developers to break through the distribution dilemma has been the first results. For example, with tens of thousands of theme avatar mobile applications "head Amoy", online Baidu "Light Application" after its active users increased by 54.4%, while driving native app on the sun load increased by 42.9%.

Tourist travel types of application attractions in the Golden Week traffic also increased by 145%.

According to Mingyuan, the Baidu Light application declared full open means the channel and technology are all open. Open channel, for light distribution channels, is currently mainly search channels and developers to generate two-dimensional code of their own transmission, the future will gradually open Baidu mobile phone assistant, Baidu Mobile browser, Baidu map, 91 wireless and other non-search channels.

Technology opening, Mingyuan in detail how to use the Clouda, Appbuilder, Siteapp three technologies to help developers accelerate the "light application" generation, while Baidu will provide free sensors, LBS, cloud push, media cloud, cloud storage and other capabilities to call, Allows long tail applications to be technically docking faster.

In addition, Mingyuan said, the PC era Baidu search distributed a lot of web pages, while the mobile era Baidu wants to distribute more light applications. He revealed that the end of the year, early next year, the simple PC site will be very difficult in Baidu mobile search to be clicked show. In order to cope with this adjustment, Baidu will soon also improve the automatic transcoding tool.