Mingzhu again on millet: The flash of the pan is not what we want

Mingzhu in CCTV Awards party and Lei (Micro Bo) Set 1 billion bet she, is known as home appliances Queen, and her words are mostly with overbearing, strong related; She, from 1990, an ordinary grassroots sales, to today's world's largest air conditioning business boss , she is the 11th in the Fortune Asia Business Women's List of entrepreneurs, in the eighth session of the Summer Davos forum as a mentor and guests to share the experience of innovation and understanding of the mingzhu of Gree Electric appliances chairman, behind the unknown stories, and how to position themselves? Reporter: How do you evaluate yourself in a word? Mingzhu: I'm a man who sells air conditioners. Mingzhu said will sell air-conditioning, is definitely good at the meaning. 1992, her personal sales in Anhui exceeded 16 million yuan, accounting for the entire company's one-eighth. In 1994, Mingzhu became the Gree management minister, and in a year, Gree's turnover increased from 400 million to 2.8 billion yuan. 2001 Mingzhu as general Manager, 12 years, Gree's turnover soared from 6 billion to 120 billion. Mingzhu is also known as the Marketing queen. In a dialogue with China, the 60-year-old Mingzhu can blurt out the sales figures for that year. And what she said would sell air conditioners, as well as focus. She said that some enterprises through the relationship, backstage and other unspoken rules to get the market, Gree rely on the product's technology and quality: Mingzhu: gree Electrical appliances have always been very high requirements. Only follow the path of specialization and never do speculative business. Although the real estate is very lucrative, everybody goes in. In our home appliance industry, almost no enterprise is not engaged in real estate. Gree may be an exception, the only one does not engage in real estate business, is gree. In this year's domestic household appliances industry overall downturn, gree in the second quarter of the performance growth has slowed. For the goal of 140 billion this year, Mingzhu's answer is firm, simply and slightly stronger: Mingzhu: This is not known until December. Journalist: Do we still have a downward trend? Mingzhu: I never thought I was slipping. Reporter: But this figure is showing the decline? Mingzhu: It depends on what you use, because my goal this year is 20 billion, goal 20 billion. 120 billion grew 20 billion, 120 billion to 140 billion, not as the past 20%, 30, with a percentage to confirm its target implementation. And our goal is to achieve a fixed 20 billion annual growth target to lock. This March, a television advertisement to many people left a deep impression, a lot of ordinary consumers, is through the television ads know Mingzhu. and other star endorsement of the ads, in order to achieve the above ads in the central air-conditioning without electricity tariffs commitment, Gree boss Mingzhu personally battle, portrait performance. Another free ambassador in the ad is the well-known business tycoon Wang. Both sides of the strong alliance, attracted a lot of eyeballs. A not electricity of gree PV air-conditioning, why can promote Mingzhu and Wang, two top Chinese enterprisesHome to 0 of the fee, in the advertisement to hand out the mirror? Mingzhu the answer: Mingzhu: There is no special. The biggest feature of PV air-conditioning is that it doesn't consume electricity. If we use all of China's market for PV air-conditioning, it means we save 30% of the power of this resource consumption. Who is the biggest consumer of electricity? That is Wang, he also use my air-conditioning, with such technology recommended to him, he certainly readily accepted. So he is willing to sponsor to do such an advertisement. The industry to photovoltaic air-conditioning, this type of electricity-not-use air-conditioning as a subversive innovation in the home appliance industry. Mingzhu has high hopes and confidence in PV air-conditioning. She said that the rejection of the star endorsement, she herself on the horse, is to give the consumer commitment: Reporter: This advertisement after the air-conditioning sell well? Mingzhu: Yes, of course. We have tried an air-conditioner ourselves, we have consumed 1.8 million of our electricity, and we have earned 900,000 of the cost back. Reporter: It seems to be satisfied with the advertisement. Mingzhu: Because it is not advertising to achieve the sales, it is indeed a product, the consumer has brought a change. And this air-conditioner has become a power station, and I have the extra power to switch to the city grid through my hair, which is very meaningful. Mingzhu in his autobiography 14 years ago, "Chess line the world" said that they have never made a mistake, they do not admit their mistakes, they are always right. Now, in the course of her dialogue with reporters, she reconfirmed the evaluation. This rigid, persistent, unyielding character is also reflected in and Lei [micro-bo] billion gambling on the million. 2013, Lei said that five years if the turnover of millet model to defeat Gree, Hope Mingzhu compensate himself 1 yuan, Mingzhu on the spot response, if defeated, willing to bet 1 billion yuan. Today, Mingzhu's view of Millet is still unchanged: Mingzhu: My confidence comes from, first, it is not the boss of the mobile phone industry. The second I think Gree is the biggest difference, it is not a simple combination factory. It is an enterprise that can create the core technology of the upper end. So I want to gamble with Millet is we can, who can become a century enterprise. Whether it's profitable or scale, without a sustainable guarantee, that's a flash in the pan, not the business we want. Mingzhu says the cheats of the company to live forever are challenging themselves. For the Internet, as long as the benefit of consumers, to reduce costs, gree will try, and even do not rule out the possibility of cooperation with Alibaba Jack Ma (Micro bo). As the head of the global air conditioner leader, has been deeply branded Mingzhu Mark Gree Electrical appliances, will be in the transition of China, the rise of the internet in the background of the new, innovative, we wait and see.