Mingzhu and Lei: The Butt decides the head of the debate

December 14 is a lively day, Millet announced 1.266 billion stake in the U.S. group, to participate in the smart Home program. At the same time, at the annual meeting of Chinese Entrepreneur magazine, small Mirejun and Gree Mingzhu two big friends together again, and this year's gathering is still with Mingzhu to Lei shooting opening, and Lei after the stage just did millet strategy elaboration, did not carry on the fierce counterattack.

In most people's opinion, Mingzhu has lost popularity because of his fierce speech to the LEI, so the official micro-signal, including the Chinese entrepreneur's live record narration is ironic mingzhu flavor. But in the heart of the rock, Mingzhu and Lei's words are all right, in business and business, can not use the perspective of ordinary people to judge the behavior of entrepreneurs. Just like Ding lei in the market before the job of the founder of the Yantan statement, this is a business, not gossip.

Mingzhu and Lei are good at the bottom of the head.

The so-called buttocks decision Head, Mingzhu and Lei for different enterprise endorsement, in different competitive environment of course there will be different speech, and their speeches are very wonderful, memorable.

I also believe that the average consumer who has seen Mingzhu will buy gree when they choose air conditioners, because Mingzhu is a talented marketer, she said she is "marketing Queen", in her speech she told the audience very frankly why Gree air conditioner is the best but not a bit of artificial state, this is the level of marketing.

"We have always believed in ourselves, I have such a strong technical development team, I now have more than 14,000 patents, which is my competitiveness." "Mingzhu only in a simple words to explain the core competitiveness of gree is technology, and gree air-conditioning has been the main brand positioning, this is the success of marketing.

At the same time, Mingzhu also said: "Internet age, what era we are not afraid of gree." Because of so many innovative people, you say we do not have air-conditioning today, the TV is gone. We usually use things, the cup is not, as long as there is internet, I can drink tea? No. ”

This actually talked about the essence of an enterprise is to have excellent technology, and then to create a good product, which is the essence of business, but also the greatest value for users. Around this essence to do things, but the complex business competition to simplify, so that other enterprises can not surpass, this is the core competitiveness.

Look at Lei's response. "Because our business is more complex, sometimes people are not very good at understanding it." The core of our business is to build an internet platform, which is our core business, by making platform hardware such as smartphones and smart TVs. Based on this core business, our other businesses are working with startups, with other growth companies, and even large companies. Therefore, the whole millet is an open and cooperative attitude. ”

"I feel like I'm in the area of the content industry chain, like we've invested in Youku and invested in Archie," he said. In fact, Millet is an open platform, we respected the cooperation has been not in a position, not control, not exclusive, in fact, is an open attitude of cooperation. ”

Lei said also very good, he only used a few words to talk about the essence of millet is to do the ecosystem, and its open attitude is not in line, not control, not exclusive, this is the essence of openness. Through this friendly and open thinking, it is necessary to attract more enterprises to join the millet ecosystem, make this system more powerful, so lei has been positioning millet as a company to do ecosystems, and bat is a level, not a hardware manufacturer, so his way of thinking and speech content is also very pertinent.

A few topics to talk about in the age of Convergence

Mingzhu shelling lei premise must and millet shares the United States Group has a great relationship, the United States is the air conditioner market second, small appliances first, washing machine first home appliances giants, is Gree's main enemy. And the enemy's friend Millet naturally become the enemy of Gree. At the same time, Millet shares the United States, this is the first time the internet company with the traditional industrial giant capital cooperation, in my view this indicates the real arrival of industrial integration era, and Lei is the one who eats crabs.

In the era of industrial integration, traditional enterprises are considering the transition to the Internet, internet companies are considering their own users, products, technology infiltration to traditional enterprises, and this interaction process, there are several issues worth thinking:

Can traditional enterprises complete the transformation of the Internet by themselves? In the eyes of Mingzhu, Yang and others, the Internet is just a tool, and it is a general-purpose tool that anyone can use. In fact, this is not wrong, the industry has reached a consensus. But the key question is whether the tool will be used, whether it can be used well, and to maximize its value.

Rock heart that most traditional enterprises can not use the Internet tools, not only they do not have internet genes, more importantly, their organizational structure, incentive mechanism, cultural atmosphere and the Internet has a serious confrontation between the culture. The internet is an open mechanism that encourages internal innovation, which is determined by the organizational framework. But the traditional enterprise pays more attention to the staff's execution ability, but lacks the open and the internal innovation.

Internet companies use everyone's shareholding to motivate employees, and employees to become an interest, while giving employees a huge income. This may be due to the higher profit rate of internet companies, but also the institutional problems. There are a lot of people to ask me whether Haier transformation of the Internet can be successful, I told them Haier to transform the success should first change organizational structure and incentive mechanism, this is with the Internet, start-up companies supporting the management system, otherwise do not talk about transformation.

Internet companies have a very open culture and thinking that they allow to participate in other companies in an investment-free way, such as Millet's investment in Archie, Tencent and Alibaba. But the traditional enterprise they are larger, good at singles, and have been accustomed to fighting, they have been unable to accept the leadership of others, or even simply by other cultural invasion.

We see the United States is a full shareholding company, have the opportunity to cooperate with millet. And Gree, Haier can not participate in this cooperation. At the same time, we also see that, in order to obtain this cooperation, the charm of a family-owned enterprises have been restructured, and in the organizational structure, incentive mechanism to adjust, full shareholding, which is only small enterprises and private enterprise to dare such a change.

We very much respect gree in the cold chain technology accumulation and huge patent group, the heart of rock is also very agree with the air conditioning for consumers is the first refrigeration heating effect, small noise, less maintenance, gree due to the compressor and other core technology has accumulated, so the quality of its air-conditioning has been well guaranteed.

But also can not ignore the cooperation between Millet and the United States, although the intelligent home can see the exploration is not complex, gree, Haier can fully use their own technology to achieve. But afraid of the group in the United States in the U.S. after Millet shares, the internet thinking and culture into their entire management, which is like a fresh blood, will be in research and development, marketing, brand and other aspects bring great changes, and this is the most terrible. At the same time, the United States will also allow the group to have a stronger adsorption capacity, so that more excellent talent, resources to its close, whether for gree, or Haier are very unfavorable.

So in the book "Deciphering the Business wonders of millet-Internet thinking", I specifically talked about internet thinking as a cultural force that affects the ideology of traditional enterprises, perhaps a more advanced productivity. At the same time, in a number of previous articles, I have also called on traditional enterprises to transform the Internet should be with the Internet companies or mergers, but also repeatedly advised bat to take the pace of investment faster. Perhaps Millet shares the stimulus of the United States, Haier, TCL and other enterprises will usher in the investment of Internet companies, this is not impossible.