Mingzhu: Don't want to gamble to the future

Recently in 2014 Chinese business leaders annual meeting of Gree Group chairman, Gree Electrical Appliances Chairman and President Mingzhu for Millet strategic stake in the United States: "Some people say I am a little anxious." What's the rush? Beauty's stealing Gree's patent court sentenced it to compensate me 2 million, two cheats together, is the thief group. ”

Mingzhu said: "I hope that Lei enterprises to go abroad, but unfortunately just went out to be blocked, you stole someone else's patent." A company that steals other people's things is also called a great enterprise? I'd be embarrassed to say it. ”

"You can't say it's such a bad way to force the Mingzhu," he said in an exclusive interview with the first financial "China operator" at Gree's Zhuhai headquarters, "but I think there is a back-force to support it." ”

Iron, who runs billions of companies, said: "I think more is not and he (refers to Lei) gamble, but Gree electrical appliances will bring to mankind what, this is our business thinking." ”

Complementary rather than substitute on line

In last year's CCTV annual Economic Figures awards party, Mingzhu and Lei 1 billion yuan to wager, the next 5 years Gree's turnover will not be millet beyond, behind the Alibaba chairman Jack Ma Li Mingzhu. This November, Gree Cat flagship store for the first time to participate in the "Double 11" big promotion, the day sales breakthrough billion.

"Ma Yun should be representative of the most successful operation in the Internet, but he also has a deep experience, no real economic support, the network is not a fictitious." So, that day, Ma Yun resolutely chose on my side. "Mingzhu said.

Whether that day became the beginning of the cooperation between Gree and Ali? "Our cooperation is not between a CCTV program on a dialogue, I think the key is based on our mutual consensus, the promotion of each other, that is what we really choose (the other) reason." ”

Mingzhu went on to say, he (refers to MA) have such a big platform, the day cat is a platform for consumer services, but gome on the ground, the sky Cat in the sky, is a different way of consumer service. "I think we have to make the product as soon as possible, 0 distance to contact with consumers, it is really improve our services, to provide a convenient to our consumers." ”

She changed a turn: "But in fact any person is not purely online, online is at a certain point in time." For example, office workers, work a day, no time to go shopping malls, may choose to look for a search on the internet. But there are a large number of people who may choose to go shopping on Saturdays, Sundays or vacations. So there is a complementary relationship between the two, and it is not an absolute substitution. Since it is complementary, we must want how to let everyone feel our products and services. ”

Gree is the home appliance industry most relies on a monopoly store system of a giant, the country has more than 20,000 stores, to become its performance against the trend growth of protection. However, how to avoid the impact of the interests of the store under the line, but also become the biggest test gree development power.

Mingzhu Frankly, Gree O2O (line on-line fusion) mode, "will take into account the interests of many, will certainly handle this problem, we believe that gree more than 20 years, like Zhang Yimou's film, will not let one stay." ”

This depends on the mechanism, Mingzhu said, and is still in the process of adjustment. "We want to go online, the first thing is to consumers after the online, follow-up service who is responsible for, who will do it well." It's not a word. Of course, now buy small appliances, sent to the home by courier, in fact, this is also a cost. It is said that Shun Fung express a small piece all want 20 yuan, that if send an air conditioner estimated to one hundred or two hundred yuan, we have to consider this comprehensive. You can not hurt the interests of consumers because we have done such a model, or for the sake of gimmicks to the brand to do this thing, this in gree does not exist. ”

Price war is meant to popularize frequency conversion air conditioner

Last year, gree business income amounted to 120 billion yuan, the impact of 140 billion yuan this year. But unlike last summer's persistent high temperature, this year's air-conditioning season "God does not give force." Gree change the normal, "National Day" price promotion, and recently carried out "with the old for new." Some people criticized that Gree played a price war, the calm industry messed up.

"I think I am not a price war at all," Mingzhu retorted, "50 million units a year sales, I am so large scale efficiency, why can not let society, consumers to share it?" The second reason is that we must make consumers aware that each of our air-conditioning is not only a personal demand, but also with our environment. ”

She said: "The past air-conditioning is low energy efficiency, through the national Day activities, gree sales increased by hundreds of thousands of units, but my goal is not to increase sales, but let consumers benefit, we put the price of hundreds of, thousands of dollars down." This time we have to do with the old for new, many 2005 before the air-conditioning is high energy consumption, but gree air-conditioning is not bad, still in use, in fact, our current production of air-conditioning than the old air-conditioning one year operating costs to save at least 1500 to 2000 dollars. ”

Asked if the price war would continue, Mingzhu asked, what is a price war? At the cost of others to make losses, their own losses, and then product quality is not good, Jerry, ' three not benefit ' call price war. Now the price lets go out, Gree is still the air conditioner industry profit best Enterprise, give the country the most tax, I think it is not called price war. ”

"Our national energy conservation and emission reduction, air-conditioning is a large power consumption, accounting for 30% of China's electricity consumption." If through our promotion, popularize the energy-saving frequency conversion air conditioner, probably can reduce the electricity consumption at least 10%, then we should certainly go to promote this thing. ”

Skyworth is also ready to enter the air conditioner. In this respect, Mingzhu said: "I do not think the black power into the white power there is no living space." Like our gree, now our life electrical appliances, such as rice cookers, to buy back 6 years to ensure not bad, our refrigerator 2 years of free replacement, we use the core technology to extend the product, I believe it is a quality, tasteful. Even in order to make money, feel that black electricity does not make money, white electricity seems to be a good profit on the march, if it is such a mentality, there is no hope. ”

Mingzhu is the first female leader to win the best Business Leadership Award in China, and in her eyes, "leadership is at different levels, allowing him (employees) to fully develop their wisdom." Like our forklift workers, you said he was the leader? I don't think so. But he can use his forklift to open beer bottles, can be a go-between, he is a leader, he attracted all the forklift workers to his role model. So each of us is releasing our wisdom, not by a visible leadership, but by the intangible leadership that is the Chinese dream. ”