Mingzhu: The air conditioner industry has no ceiling

[If the next three years, our front-line staff can get 100,000 annual salary, I think (they) in Gree will have a sense of security and happiness]

Mingzhu and Lei's 1 billion bet, the past year has been seen as the classic bridge between the traditional manufacturing enterprise and the Internet Enterprise PK. However, Gree electrical appliances (000651.SZ, "Gree") chairman and President Mingzhu did not wait for reporters to ask questions then stressed: "We are not a traditional industry!" ”

Mingzhu that the Internet is a tool, the Internet era belongs to all enterprises. Gree stick to manufacturing, at the same time to become an innovative enterprise. In her eyes, network air-conditioning, electric business channels, production automation, are the application of the Internet. As long as technology continues to innovate, there will never be a ceiling.

She hopes that with the advancement of automation and the improvement of workers ' skills, the first-line workers in the next three years will be able to earn 100,000 annual salary.

Unite Germany to train technicians

"Many people think that to catch the two ends of the smile Curve, one is marketing, one is technology, the other is the winner." "But I'd rather be the ' low-end '-the strong maker," Mingzhu said. Because without manufacturing, the ' smile ' curve doesn't exist. ”

Mingzhu said: "Although we are manufacturing, but to become an innovative enterprise, can create countless new technologies, and people are the fundamental solution to all this." ”

She revealed that Gree is now 80,000 employees in the development of technical personnel has more than 7,000 people, "our goal is the next year, technical research and development staff reached 10,000 people."

Gree has 5 research institutes, and is now organizing a college of Engineering and Technology, where technology and project management are taught by Germans and gree, and culture and thought by Gree themselves.

Mingzhu bluntly: "We are too short of skilled personnel, so and a German university joint Engineering Institute, is to put gree staff, regardless of which level are recycled, cultivate more practical talents, let everyone show their ability." ”

Gree's research on automation since 2012, now Gree has begun to use robots. Mingzhu said: "The internet age, it is entirely possible to achieve full automation, we have a part of their own patents." ”

Gree 2011 per capita output value of 900,000 yuan, 2013 per capita output value reached 1.66 million Yuan, 2014 will be even higher. Mingzhu said: "Labor cost growth is inevitable, a good enterprise should rely more on their own technology (growth)." As we face the cost growth, more is to let front-line workers from ordinary workers into skilled workers, to bring up the per capita benefits. If the next three years, our front-line staff can get 100,000 annual salary, I think (they) in Gree will have a sense of security and happiness. ”

Air conditioning Industry No ceiling

"In the past, the air-conditioning installation, consumer complaints that the bad, we sent someone to the door, the results found to be installed problems, and then go back to get accessories." Now have the Internet, online can see the status of product operation, in advance to predict whether the product quality problems, there are anomalies we will send people to the door. Mingzhu For example, Gree 2014 revenue will reach 140 billion yuan, but the financial staff is only 300 people, "if there is no internet and large data, we can not complete the settlement of large data, so the internet has brought more is a driving role." ”

Mingzhu said: "I think in the industry as long as the technology to maintain the leadership, to maintain continuous innovation, and constantly improve the experience of consumers, the industry has no ceiling." ”

In response to the problem of large air-conditioning power consumption, gree set up a new energy research institute. Mingzhu revealed that Gree research and development of photovoltaic central air-conditioning, has received orders, in the near future, home photovoltaic air-conditioning will also be to the market.

"I hope (through PV) that not only does the air-conditioning no longer require electricity, but that all the appliances in the house need to be powered by air-conditioning to solve the problem of electricity consumption, which is the real technological breakthrough." "The implication is that Gree will be in the future of home energy solutions layout."

O2O Balance of interests

2014, Gree officially involved in the electric business, its cat flagship store for the first time to participate in the "Double 11" big promotion, sales over billion. Mingzhu in the first financial television exclusive interview, said Gree and the cat cooperation, the key is to reach a consensus between the two sides, the electrical business can not be separated from manufacturing support, manufacturing enterprises through the electricity business more close to the consumer channel.

"There are many other ways to do it, except the cat and the Jingdong," he said. Gree in the country's 30,000 stores is the most powerful support. "We will turn 30,000 stores into consumer experience shops, online sales and Terminal Services, which combine to provide the perfect service," Mingzhu said. What services consumers need, what services we provide, ultimately the consumer is the boss. ”

How to avoid the impact of the offline store, Mingzhu said, Gree line under the integration of the O2O model will take into account the interests of the balance mechanism is still in the adjustment.

"We want to do the electrical business, first of all think of the consumer after the online, follow-up service who will be responsible." This is not a word, not because we have done such a model to harm the interests of consumers. ”

As for the price difference under line, Mingzhu: "In a way, why?" Because there are a lot of people on the line to do background service, these are counted into the cost. ”

"So we don't do anything to deceive consumers anytime." Mingzhu said that no matter how much the price of the line, we must ensure the quality of products and perfect service.