Absrtact: In response to the call of Gree's chairman and President Mingzhu, a group of Gree dealers started to start naked price storms today. Always brand, price positioning of the high-end gree, why become a price butcher? Recently, Mingzhu in an internal distributor will
In response to the call of Gree's chairman and President Mingzhu, a group of Gree dealers began to start the "Naked Price storm" today.
Always brand, price positioning of the high-end gree, why become a price butcher? Recently, Mingzhu in an internal dealer meeting said, "through the clearing of the real bad brand, fake, shoddy brand all eliminated." ”
But one dealer said the clearance was to rob the market. "Previously Gree's positioning is higher, lost a part of the air-conditioning market." "Insiders believe that the United States, Haier, Zhi advanced air-conditioning brand began to use internet marketing, electric business platform and intelligent to carry out the counterattack, the impact of gree air conditioning market share."
Mingzhu in the launch of the "Naked Price storm", and even the competitors of the United States, Haier, Zhi-higher all of the comments. And for Mingzhu public speech, Haier to an "aunt, aunt, we do not about not about" to give a response, the article said, "Enterprise now this era, do a quiet entrepreneur how easy, but aunt to stand up to save this was Jiang teacher ruined the lunar year file." "and directed Mingzhu not to pretend to be pretending.
Catches Gree will usher in the United States, Haier's another encirclement and suppression. In two months ago, Gree launched the "Naked Price Storm", the United States, Zhi Gao, ox, etc. have also been put into the price war.
Mingzhu to all the competitors.
Mingzhu recently repeated the verbal attacks on rivals, including Millet and the United States after the marriage, said "two swindlers together"; Zhi Gao Air conditioning signed Jackie Chan as spokesperson, exposure Zhi Gao once to the gree dug a corner.
Comments on the United States-"the United States air-conditioning now a night 1 degrees of electricity, he said we are the United States is the 23 frequency conversion experts, I would like to ask you 10 years have no, say a face is not red." "" The United States once imitated Gree, three years to fail, Haier is also learning, I think there is no hope of day shun. ”......
Comment on Haier-"some time ago Haier made a press conference, said he has magnetic levitation centrifuge, to have magnetic levitation compressor to achieve, but I told you that only two places in the world to produce, one is the Danish Danvers, one is China's gree." ”......
Reviews Zhi Gao-"There is a person is Tsinghua's doctor, is a talent." But it's not a talent for gree. Because he left Gree, no right. Right down there is no opportunity to go when there is no benefit to be fished. To the Kelon, and the Kelon has collapsed. Now that Zhi Gao, zhi Gao can also have a promising? ”
"I think all the people who go have no good results because he only wants to make a lot of cash, because these people are better for us in these units, and the more they get, the less competitive they are."
Mingzhu's anxiety?
Mingzhu in the home appliance industry is a controversial figure, she even was the circle of people evaluation as "Dong Elder sister walked the road not long grass." "It's not hard to understand why Mingzhu's comments were attacked by a lot of people in the industry," he said.
Whether it is mingzhu and lei to gamble, the combination of millet and beauty disdain, or put the old mention, in Zhi Gao and once as Gree image spokesperson Jackie signed, exposure Zhi Gao dug gree Corner Insider, Mingzhu public speech by industry Personage Point rated is its vent xiesifen.
Perhaps it is because the Mingzhu temperament is forthright, tough, brought to it should not be troubled. The industry also lowered confidence in Mingzhu under the helm.
Gree and distributors of the model of the bundle of shares, so that Gree 10 only a single air conditioning business, to achieve a breakthrough in the benefits of billions, but this model is also difficult to resist the continued downturn in the home appliance market, online channels under the impact of the dilemma.
From the beginning of last year, Gree dealers inventory backlog serious, be stuck, choose to leave the report frequently in the newspapers. And the overseas market began to decline, the first half of the results show that gree export revenue for 8.744 billion yuan, down 15.89% year-on-year.
Like other home appliance companies, the anxiety of Internet transformation is also bothering gree. And in Haier, the United States are blowing the Horn of transformation, and first step, to the intelligent home and other areas of extension, more disturbing mingzhu is the future growth of gree space.