Mini-blog Promotion game at Carnival Annual meeting

From December 12, 2011 to 14th, it is the 2 anniversary annual meeting of the Wei Ya Network Business Club. The annual meeting, 211 members of the total of 400 people from all over the country gathered in Shanghai. This is a rare in Sina Weibo to organize the opportunity to promote the group, but it is difficult to be in the group to promote the activities of participation in the game elements, so that everyone in the joy to do promotion.

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I first assessed the value of this promotional opportunity, thinking that it is fully qualified to achieve four goals, first, it can promote the annual meeting; second, can promote the annual meeting of the highlights of the people and wonderful content; third, can promote the brand of some members; That means you can carve four arrows.

I thought for a few days: what kind of game to achieve the goal of holding a group promotion? At this annual meeting, most of the members have the conditions to snap photos, video recorders, cameras, ipads, iphone almost everyone, this snapshot has the characteristics of the game, and finally I decided to capture the photos and with 140 words of micro Bo participate as a game mode.

What photos can be taken to arouse the interest of each participant? I made a plan, and then put it into the social marketing community to discuss in the QQ group. The social marketing community is the largest of the club's 9 mutual aid societies, with 175 people. After the discussion, we finally formed 10 interesting snapshot topics.

10 interesting snap topics that finally form the top ten awards, they are: The Best Smile Award, the most content award, the most Creative award, the most embarrassing lens award, Best Actress Lens Award, Best club Head Lens Award, Best popularity Award, Best speech Lens award, Best lighting Character Lens award, Best Volunteer Lens award.

We have made an important addition, that is, in the front of each award plus a corporate title, access to the title of the enterprise can use this interesting microblogging activities to be promoted. Captured members is a kind of promotion, the content of micro-blog is a promotion, a unified topic tag # Interactive Mutual Interconnection # is a promotion, award is a promotion, the title or a promotion.

In order to unify and command collective behavior, we require participants to post on their own Sina Weibo at the same time, there are four provisions: ① must have the "interactive interconnection" of the topic tag, ② released microblogging must have text also has pictures, ③ is December 12 14th three days, released, ④ capture content and annual meeting related.

In order to increase the stimulation of the game, we also stipulate that the title of the auction must be cash rather than product. We are going to be 500 yuan to start shooting, each bid to raise at least 100 yuan. We estimate that each award will be around 1000 yuan, 60% allocated to three days to participate in the Contest award winners, 40% for the promotion of corporate brand online.

In order to expand the activities and the impact of the name units, designed a multiple award scheme, line is three consecutive days of three-year award, online is the annual meeting to continue 5 days to promote. The organizing committee set up a jury, by the club members Royan, Zhang, the hermit movement, Jubella, patrol Yang Dragon 5 people. All awards are awarded by the jury.

We have also organized a number of other resources to assist the event. For example, we began to organize a variety of competitions from November 23, at the same time set up a gift area, sponsored by the members of different gifts, as a supplementary reward for this event, so that enterprises and onlookers fans to speed up the understanding of the event, as if the warm-up game.

We have expedited the printing of 500 notices, detailing the bid for the right to the title of the method and promotion plan, so that participants per person, understand the rules of the game. Also use the PPT demonstration, strives for everybody knows, participates actively. Also contacted Sina Weibo, in the venue with a micro-broad screen live, and constantly rolling play everyone participate in the competition of the various meetings of the wonderful lens.

The Organizing committee also invited the club's 2 mutual aid societies to help promote the event. It reports the whole activity of the community. The social marketing community met three times to study how to expand the impact of activities through social media methods.

On the afternoon of 12th, the title auction as the opening of the event at the first time of the annual meeting began, the climax of the auction activities, we do not have an estimate, we have to temporarily decide that the 10 awards of the title of the title of the auction to shrink to 5 title rights of the auction, to ensure that the event itself does not impact the annual meeting of the time and content.

The auction Finally, the warm double child tax new to 2500 yuan to take the best Smile Award naming right, collectors wuyongle to 3500 yuan to get the best Content award title, Fansy Xu Chang should be 5200 yuan to shoot the most Creative award title, Hui Run Liang to 3500 yuan to take the most embarrassing Lens award title, Beibei Sheng Wang Zhi to 6000 yuan for Best Actress Lens award.

Because of the high title, we calculate, the line will produce 15 winners, the minimum award is 500 yuan, the highest award is 1200 yuan, we also allow a person can be in the three days of the event many times, that is, a person is likely to receive more money.

Starting from the afternoon of 12th, the club's album begins to collect photos of members. Photos flooded into photo albums, some members who do not have a microblog have photos entered, we immediately stipulated that all members can use photo Gallery photos to publish micro Bo participation in the competition, where the use of other members to take pictures of the award-winning, bonuses and photo-sharing.

On the afternoon of 13th, the first round of winners was produced: the first round winner of the best smile of warm times is the @ clown flower Zi Xia and the @ AD vision, this photo is considered the best smile of Teacher Wei-ya's bright sunshine. (The Clown flower hair Weibo, the photo is provided by AD vision). The bonus is 500 yuan, one half.

The winner of the Collectors ' Best content Award is @-Shao-the content photos and text posted on her microblog are wonderful and can embody many of the highlights of this conference and the core spirit of interactive mutual interconnection. Shao won the first round of prize for the best content of the collectors ' prize 700 yuan.

The winner of Fansy's most creative award is the @ Shanghai Royan. Royan is the company's brand is Shannon, the club's annual meeting on the wall have their logo, Royan and her assistant Chisi, plus Mr. Wei-ya, formed a meaningful and creative lens. Royan won the Fansy most creative prize for the first round of the microblog competition 1040 yuan.

Hui run the most embarrassing Lens Award winner is the @ Shanghai Chisi, Huang General's speech has been considered by members is the most difficult to capture the lens, because the main features of Huang's speech is moving back and forth, full of passion. This Chisi shot of the scene reflects the general Huang's speech style. Chisi received the most embarrassing Lens award micro-BO competition in the first round of the prize 700 yuan.

Beibei Bear Best Actress Award winner is a sword media Secretary Jian. Host Zhingjing's costume is sponsored by Jian's business. In this micro-blogging contest, Jian a large number of presenters from different angles of the wonderful lens. Jian won the first round prize for the best Actress in Beibei Bear 1200 yuan. (author/Inter-finger soft sand)

...... Waiting to be reported.