Mini blogs made in China where's your money?

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Clinton felt like he was getting old, he wanted an iphone but he didn't have it, so he sent a message on Twitter with less than 70 words. Immediately, Xiao Le's mobile phone received this message message. Xiao Le is just a loyal follower of Clinton, but Clinton does not know him. This wonderful thing is happening every day now, and you can even effortlessly know what the U.S. presidential candidate Edwards is doing this moment or thinking about something. If you like, you can even use your mobile phone to send text messages to talk to him immediately.

They're not blogging to tell us all this, but the only way to get that information is through Twitter, a new gadget that's popular in the internet today: a Web site that uses SMS, QQ, MSN, Gtalk and the web to build a buddy group and share information with friends in real time. Every day, Xiao Le's information on Weibo is paid attention to by 523 people, and he receives more than 3,000 messages in one months.

Just over a year ago, obvious, a start-up company created by Evan, the blogger technology pioneer, launched the Twitter service. Now the only 140 characters (70 characters, length of a text message) describe what they do and think, attracting users from 100,000 to 5 million, and last week gained a unionsquare ventures-led investor close to 5 million dollars in venture capital.

Why does this gadget quickly become a new favorite for people to talk to? It should be said that the expression of the blog since the way is still temperance, or, limited by the network and the physical world of the diaphragm and the cost of expression, people can only be summed up in a phased way to complete the expression.

But Twitter has made it a more routine way of communicating, as it often does in everyday life, and gives a fragmented view of trivial events. Although it is not a technological innovation, but it does make more people feel ready to speak freely, such a way to gain the right to say that the Internet and daily life will be more closely linked to the interaction between ordinary people or chat interactions will be more frequent.

Wang is the prospect and has recently launched one of the domestic services. Two months ago, he co-founded the Rice with another partner. The reporter opens the homepage to discover, the website homepage All is the Netizen leaves the newest message, from the recent international current affairs to someone just changed the new hairstyle, all is the topic which the Netizen talks about. At first glance, this is like a forum or chat room where netizens are frantically watering.

Although Weibo has no income yet, the profit model is obvious. As a solution to the application of communication, the use of SMS is a ready-made way to obtain income. Recently, the research results of Mii Telecommunication Information Institute show that the domestic telecom value-added service (SMS mainly) market has maintained more than 30% growth rate. By the end of 2007, the value-added telecommunications business market revenue will be close to 200 billion yuan. At present, SP industry in the country and the operator of many times after the reorganization has been down, the industry looks forward to a new bright spot. However, Wang that the SP business as a micro-blogging profit model of all too narrow, by microblogging and wireless applications to build the SNS community will discover a new profit model.

Idea

Keep a sense of distance between friends. Blog too far, communication is not timely, Im too close to receive information to reply as soon as possible, easy to give people pressure. As the porcupine theory says, the near is the same, and the distance is cold. Unlike blogs, QQ and phone calls or text messages, this new way of communication, even when not chatting with friends, will not feel alienated, and can even be quickly hit with friends you have never met.

Direction sign

Twitter can be said to be the "direction of the Rice". Wang said that at the end of 2003 he returned from the United States to start a business, is to see the SNS this direction. From the beginning to do the first "many Friends" project, to later do "wandering map", and then to do the net, did not deviate from this direction. SNS Web site and mobile Internet integration direction, is Wang in the network when the time has begun to think. Since May this year, the rice net has attracted tens of thousands of of registered users, to some extent borrowed the east wind of Twitter.

Opportunity

The information processing of a large number of network users is becoming more and more fragmented: long-term use of instant Messaging software, subscription to a large number of blogs and instant review of news acceptance habits, so that people also have a stronger desire to express. And any application in the past has limited people's expression to some extent. At the same time, the application of micro-Bo Cross-platform communication is rapidly becoming the needs of people, according to Nielsen's survey report, Cross-platform foreign IM website Meebo over the past year, the user has increased by 354%.

Money

Solve the problem of communication methods, the most easily obtained profit point is definitely wireless value-added services. Wang that the search for a profit model from text messaging only developed a profit point for Weibo. Compared to Europe and the United States, the domestic wireless value-added services in the market reception and maturity has no doubt. As long as it can reach enough users to bundle the phone with microblogging services, and actively upload information or form a chat room, and operators to split is very natural. As for the realization of the Community profit model, the key depends on whether the user can be retained, and to see how the community to create a viable model of profitability. At present, the domestic community web site in the profit model does not have a mature model on the stage. Station.

Weibo has the potential to become a cross-platform chat room and SNS community. However, the Internet User Behavior Research system iUserTracker2006 December data show that the domestic IM market is basically QQ monopoly, accounting for more than 80%, the second-ranked MSN only 7.7% of the share of the domestic number of users want to communicate across the IM platform I am afraid to need to observe. Twitter-like products are already on the line, which is worth the domestic Twitter site thinking about its position.

Can see the opportunity is entirely in short enough time to get as many users as possible, and unite MSN, Yahoo Pass, such as Second line IM, will ramble into today a fashion consumption behavior, and make full use of viral marketing means to get as many user groups.