Mining search large data value 360 index online

Recently, from 360 search launched the 360 index (index.so.com) Beta version of the official line, users can through the index query, master the trend of the keyword analysis, demand map and search for the key character of the crowd, to understand the real intention of netizens and search behavior trends, and then guide decision-making. It is understood that the 360 index based on 360 search for large data for the majority of brand owners, corporate marketing personnel, webmaster and ordinary netizens and other people, to provide more objective, more multidimensional analysis of user search behavior of the data sharing platform, breaking the past rely on "Baidu Index" single dimension to judge the limitations.

From the index channel can be seen, the 360 index from the trend analysis, demand map and crowd characteristics of three sections, in the 360 index input "Transformers 4", associated with the search index trends, media attention, the age distribution of the search population, location and geographical distribution is shown in the immediate. Compared with the Baidu Index, the 360 index does not need to register users and account login, directly can query the required keywords, no doubt more convenient and open. At the same time, the 360 index in the demand map, but also provides "related search trends", "search surge words" and other Baidu index does not have the trend analysis function, to provide users with a richer data analysis dimension.

In the fast-changing internet age, through the search index to control the interests of netizens, search behavior trends, the characteristics of the large data base, analysis of the requirements of the Internet users, has become the brand owner, enterprise marketing personnel, webmasters are required to market decision-making tools. 360 Search has long attached importance to the search for the value of large data mining, and has been with CCTV, the voice of the city of Radio and other institutions based on large data deep cooperation. The release of the 360-index public beta is an important step towards a large data strategy for the 360 search.

According to the domestic authoritative statistical agency CNZZ data shows that as of April 2014, 360 of the search market share stability of about 26%, and Baidu fell below 60%. It can be seen that 360 search has become one of the most dependent search engines for hundreds of millions of netizens, and the 360 index has a very authoritative and objective reference value. At the same time, on the other hand, Baidu Index as a single body, its rules and algorithm changes, will interfere with the accuracy of decision-making, before the introduction of the keyword charging policy, but also to bring a lot of inconvenience to users. The introduction of the 360 index to users to bring more choices, through the two indicators of dual dimensions of the reference, no doubt can greatly enhance the search for large data decision-making accuracy.

The agency predicts that 2014 will be the fast-growing period of 360 search commercialization, and the search will become the most important means of the 360 traffic flow, becoming the new growth point of its revenue. According to 360 insiders said, the 360 index will be launched in the next phase of more true to reflect the user needs of the Atlas analysis, continue to enhance the objectivity of data and user experience. has been the pursuit of user experience and feelings of 360, in the index drive, will inevitably get more users demand feedback, at the same time by virtue of its strong entrance, the gathered data will be more authentic and objectivity, these will become a lot of enterprise market decision-making important basis.