Ministry of Commerce 21st on "third party electronic Commerce transaction Platform Service specification" Levy the opinion

Abstract: The Ministry of Commerce 21st on the "third party E-commerce trading Platform Service Specification (draft)" Levy opinion, which stipulates that the shop should disclose the products obtained license certificate, producers and other information. To deal with direct and consumer shop, Levy

The Ministry of Commerce 21st on the "third party E-commerce trading Platform Service Specification (draft)" to levy opinions, which stipulates that "shop" should be published in the Business products obtained license certificate, producers and other information.

For the "shop" dealing with direct and consumer, the draft said that the platform operator should require the shop operators to comply with the relevant standards through the contract, and should publish the license certificate, certificate and product name and producer information obtained by the products. In addition, the product information displayed on the Web page must be authentic. For physical (tangible) goods, should be shown from many angles, not to the color, size, proportion of goods to do distorted or wrong display; for defective goods should be fully explained and displayed through the picture.

In addition, the draft said that encourage platform operators to establish a cooling-off period system, allowing consumers in the cooling-off period no reason to cancel orders and other systems.

China Electronic Commerce Research Center analyst Fang Zhi, said that the current E-commerce trading platform on a difficult point, is that many products are "unlicensed" operation, and some even did not permit, some merchants go to the door sales are some "gray zone" products. For example, physical store sales contact lenses are required to meet certain requirements, but many shop sales are not bound. At present, the actual operation of the standard is more difficult, because the scope of sales products is too wide, how to supervise is a difficult point. (Reporter Hu Hongwei)