Ministry of Culture issued a notice in the online gaming enterprises caused a high priority

Ministry of Culture and Cultural Marketing Department of the Ministry of Cultures to strengthen the network game Marketing Management, suppression of vulgar marketing behavior, the notice in the online gaming enterprises have aroused great attention. Blue Harbor online says blue Port online has been the product of the "Journey to the westward" of the car Model Zhai (Beast Beast) players meet activities of the market behavior of self-criticism and profound introspection, and formulated a corresponding rectification program, "Journey to the Web" all relevant news, topic pages carried out a thorough clean-up work. In the future of marketing operations, Blue Harbor Online said it will adhere to social benefits, protect minors first, standardize their own market operations, to provide health, green product services. July 6, the Ministry of Culture issued the Ministry of Cultural Marketing department to strengthen the network game Marketing Management, suppression of vulgar marketing behavior notice, which stipulates that some network game enterprises in the vulgar promotion of the issue of notification Delete, critical education, ordered rectification, punishment and other methods of investigation. This year, online games marketing increasingly vulgar, through the search for the star, the problem actress and the use of adult products to carry out marketing activities of the case sharply increased. Some analysts believe that this is the domestic online games products with serious, fierce competition. However, for the long-term development of the whole industry, as well as the development of physical and mental health of minors, it is necessary to propose rectification to the online marketing of vulgar. (Zhao Nan) The following is the Blue Harbor online statement: Blue Harbor Online on the "Journey to the World" Zhai the negative social impact of activities of the apology statement this April 8, the blue Port online products, "journey to the westward" of the car Model Zhai (Beast Beast) players meet activities, resulting from the internet spread caused by bad social impact. July 6, the Ministry of Culture issued the Ministry of Cultural Marketing department to strengthen the network game Marketing Management, suppression of vulgar marketing behavior, caused by the blue Port Online (Beijing) Technology Co., Ltd. attaches great importance to. The Ministry of Culture comprehensively strengthens the network game market Promotion management, the suppression vulgar marketing behavior is very timely and necessary. As a responsible national network game Enterprises, we have the obligation to take the initiative to assume responsibility, reflect on our market work, advocating health, civilized social values. In order to carry out the relevant regulations of the Ministry of Culture, we have carried out self-criticism and deep introspection on the market behavior of the car-Zhai (Beast-Beast) players ' meeting of "Journey to the Westward", and formulated the corresponding rectification plan. In the future of marketing operations, Blue Harbor Online will adhere to social benefits first, protect minors first, standardize their own market operations, for all online game users with healthy, green online game products and services. In order to eliminate the negative social impact, we have a thorough inventory of all news and topic pages of the official website of the journey to the world, and delete all information related to Zhai (animal and beast) activities. At the same time, we have also abolished the Zhai (ORC) scheduled to participate in the campaign, and ceased to engage in any form of follow-up cooperation. Blue Port Online determination to take this self-examination rectification as an opportunity to strictly comply with the relevant provisions, comprehensive norms in the marketing of related work, and further strengthen the sense of responsibility, positive dimensionTo protect the healthy development of network culture, and to the previous due to the Zhai (Beast) related activities caused by the adverse effects of the most sincere apology! Blue Port Online (Beijing) Technology Co., Ltd. 2010/7/19 the following is the Ministry of Culture Notice: Ministry of Cultural Marketing department to strengthen the network game marketing management to curb the vulgar marketing behavior of the letter: provinces, autonomous regions, the Municipal Cultural Hall (bureau), Xinjiang Corps of Culture Bureau, Beijing, Shanghai, Tianjin, Zhongqing Culture Market Administrative Law Enforcement Corps: Recently, some online game enterprises mercenary, for the manufacture of "gimmick", the use of vulgar marketing means to carry out game promotion activities, misled the network game users, causing adverse social impact. As a cultural product, the healthy game content, the correct value orientation and the standard operating activities are the fundamental to guarantee the sustainable development of the whole industry.　　Network game Enterprises should adhere to the priority of social benefits, protect minors first, standardize their own market operations, for online game users with healthy, green network game products and services. The administrative departments at all levels and the comprehensive law enforcement agencies of the cultural market should combine the implementation of the interim measures for the administration of online games (Ministry of Culture Decree No. 49th), in view of some network game enterprise vulgar promotion question, strengthens the network game market management: First, strengthens the on-line inspection, discovers the vulgar network game promotion, the propaganda and so on content, To notify the relevant website to be deleted. Second, to trample the moral bottom line, violates the good and the good custom behavior, must promptly discover, promptly to stop. Third, the existence of network games vulgar promotion of the phenomenon of enterprises, the offer to talk about business owners, to criticize education, ordered to correct. Iv. violations of relevant laws and regulations, serious circumstances, should be resolutely punished according to law, effectively curb the spread of the phenomenon of online games vulgar promotion.