Ministry of Culture issued a notice: The ban on indecent actress as a endorsement

The Ministry of Culture issued a letter on strengthening the marketing management of the network game to prevent vulgar marketing, and requested the comprehensive law enforcement agencies at all levels and in the cultural market to carry out the implementation of the interim measures for the management of online games, further strengthening the management of network game market and cracking down on vulgar marketing.　　The following is the full text of the notice: Recently, some online game enterprises mercenary, for the manufacture of "gimmick", the use of vulgar marketing means to carry out game promotion activities, misled the network game users, causing adverse social impact. As a cultural product, the healthy game content, the correct value orientation and the standard operating activities are the fundamental to guarantee the sustainable development of the whole industry.　　Network game Enterprises should adhere to the priority of social benefits, protect minors first, standardize their own market operations, for online game users with healthy, green network game products and services. For some network game enterprises vulgar Promotion, July 6, the Ministry of Culture issued the Ministry of Cultural Marketing department to strengthen the network game marketing management to curb vulgar marketing, the letter, requires all levels of cultural administration and cultural market comprehensive law enforcement agencies should be combined with the "Network game Management Interim Measures" (Ministry of Culture Decree 49th)　　implementation, and further strengthen the network game market Management: first, strengthen online inspection, found vulgar online game promotion, publicity and other content, to notify the relevant website to be deleted.　　Second, to trample the moral bottom line, violates the good and the good custom behavior, must promptly discover, promptly to stop.　　Third, the existence of network games vulgar promotion of the phenomenon of enterprises, the offer to talk about business owners, to criticize education, ordered to correct. Iv. violations of relevant laws and regulations, serious circumstances, should be resolutely punished according to law, effectively curb the spread of the phenomenon of online games vulgar promotion. (Edit Zhang Xing)