Ministry of Culture issued notice to crack down on online marketing

According to Xinhua news agency recently, some online game companies for the production of gimmicks, using vulgar marketing tools for game promotion activities, misleading online gaming users, causing adverse social impact.　　In response to this issue, the Ministry of Culture 6th issued a letter on strengthening the management of online game marketing, suppression of vulgar marketing, request the cultural administration departments at all levels and the cultural market comprehensive law enforcement agencies to further strengthen the network game market management. Ministry of Culture put forward four requirements: first, to strengthen online inspection, found vulgar online game promotion, publicity and other content, to notify the relevant site to be deleted. The second is to trample the moral bottom line, violates the good and the good custom the behavior, must promptly discover, promptly to stop. Third, the existence of network games vulgar promotion of the phenomenon of enterprises, the offer to talk about business owners, to criticize education, ordered to correct.　　Four is violates the related laws and regulations, the plot is serious, must resolutely punish legally, the effective containment network game vulgar promotion phenomenon spread.　　For some time, some network game operators borrowed from the current because of indecent photos or video network transmission and received great attention by netizens, by inviting their endorsement or participate in online games publicity activities. Industry experts said that such endorsement or publicity activities, with the help of the general public to the parties vulgar fame.　　To achieve its sensational publicity effect, a great impact on the community of online gaming industry awareness, resulting in the public's bad impression of the online gaming industry. News link this April 9, online games, "Journey to the new edition" of the Conference held in Beijing.　　Zhai (Beast Beast) incarnation swims "journey to the Emperor" the image of the daughter King appearance, and in the activity scene officially announces a comeback. June 25 this year, the intellectual Arts Network held in Shanghai, "Kunlun ol" grand public testing conference.　　"Kunlun ol" static film actress Fengjiao attended the scene, attracted a large number of fans cheering. Reportedly, because of "pornographic" an angry lawsuit against Baidu and in the first trial won the "Maritime women" Yinhong recently received a domestic game company invited to hire it for its image spokesperson.