Minsheng e-commerce online P2P lending platform

21st Century Business Herald Joey Wei Zheng Hui Shanghai reports

21st Century Business Herald reporter recently learned that Minsheng Electronic Commerce Co., Ltd. (hereinafter referred to as "Minsheng Electric Business") formally intervened in the field of P2P online lending. The P2P platform Minsheng Loan, which began to be brewed earlier this year, was officially launched on July 15 Operate. Among them, the first product has also been issued, will be officially July 16 interest rates.

This one called "E pass through -2014-0043" products, the most popular acceptance money management products. The project total 198,000 yuan, the expected annual rate of return of 5.7% for a period of 65 days, September 19, 2014 expires.

Minsheng e-commerce backed by Minsheng Bank, in the Notes Internet financial products distribution has advantages, including bill review and hosting, so the first product is expected in the main notes, it is expected that such products in the future will also be the platform's most important product One. "A commercial bank Shanghai Electronic Banking Department said.

Many of our reporters learned that after the rapid rise of the bill financing market, commercial banks that have mastered a lot of bill resources are also exploring the involvement in this field, including the Industrial Bank.

After Minsheng Credit easy on the line, Minsheng e-commerce in the e-commerce, Internet finance two core business areas have been layout, which has launched in the e-commerce B2B, B2C, O2O three platforms, namely, Mall, neighbors help neighbors home network.

The reporter learned from a source close to people's livelihood easy to understand the people's livelihood easy official domain name registration has been completed in March, the platform framework has been basically completed in early July, has been closed beta until the evening of the 14th, the platform is still Discuss, modify.

Notes financial management first

The so-called Internet bill financing, refers to the financing side to hold the bank acceptance bills to pledge investors set to expire by the depository bank collection repayment.

21st Century Business Herald reporter was informed that "E-ticket-2014-0043" signed a total of two agreements, one for the financing side of the "pledge loan agreement", one is for investors, "the commission agreement." The former mainly for acceptance of pledged financing details to be agreed.

The pledge agreement of "E-ticket-2014-0043" shows that the borrower is Shenyang Changlilong Trade Co., Ltd. The company was founded in 2009 and is mainly engaged in auto parts and components. The acceptance of pledged financing for the business turnover, repayment collection from the draft collection.

The so-called promissory note collection, refers to the commercial banks in accordance with the payee entrusted with the commercial bills held by the payer to receive money from the process. In a nutshell, the source of repayment of the bill financing is the redemption of the bill due bank.

The e-banking department said that in this process, the pledged financing of the bills is actually similar to the transfer of the bills. In general, the enterprises are required to submit the bills of exchange to the platform. Thereafter, the bills are the platform-owned ones and the enterprises need to handle the endorsement and signature. In addition to paying the investors' income, enterprises also need to pay the corresponding financing service fee to the Minsheng Credit Lending platform.

On July 15, 21st Century Business Herald reporter further called Minsheng Loan. The other party indicated that the note corresponding to "E-ticket-2014-0043" was issued by Shanghai Pudong Development Bank, that is, the draft was promised by Shanghai Pudong Development Bank; Minsheng Bank and Minsheng loans jointly reviewed.

In addition, different from general P2P, the people's livelihood easy to define the investment threshold, the minimum investment amount of 1,000 yuan.

Minsheng Bank audit + hosting

Minsheng easy to borrow claims that the platform has two main partners, namely Minsheng Bank, Po Yi Tong. The latter is a third-party payment agency.

21st Century Business Herald reporter learned from the sources, "E-pass-014-0043" corresponding acceptance bill in addition to Minsheng Bank jointly reviewed, but also managed by Minsheng Bank storage. The platform also calls the project a "bank-level review".

"In fact, this is the core step in bill financing." According to the source of the commercial banking e-banking department, although many negotiable instruments put out "zero-risk gimmicks for bank acceptance," the risk of negotiable instrument financing can not be underestimated. The major risks are twofold: First, the reliability of the platform; First, the authenticity of the instrument, there can be no report loss, change, imitation behavior.

In his view, as a signatory of acceptance, commercial banks are more professional in the identification and custody of bills of exchange. This may also be the reason why the first Minsheng-Dai credit card-making instrument that has a banking background is also the specialty.

In addition to the notes custody, in terms of funds, according to the pledged loan agreement above, Shenyang Chang Lilong Trading Co., Ltd. needs to deposit the funds into the designated account before the repayment date. The designated account is "Beijing Zhongtoukexin Electronic Commerce Co., Ltd. Po Yi Fu Tong operation and maintenance side) customer preparation fee. " The bank is Minsheng Bank Beijing first branch.

The reporter also further learned that on July 17, Minsheng Yi loans will also launch the second product, called "Ruyi 3", the expected rate of return of 6%, a longer period of 119 days. This is a bank deposit pledge product, also with Minsheng Bank for cooperation.

Another concern is that with the general P2P platform is different from the Mingsheng easy loan platform did not introduce guarantee companies, insurance companies to increase the platform project credit, which is consistent with the regulatory P2P positioning, but combined with the public interest rate loans are generally lower than the rate of return Other platforms, whether to be recognized by investors remains to be seen.

21st Century Business Herald reporter learned that after the P2P platform on the line, Minsheng e-commerce Internet financial sector has not yet completed its construction, it also intends to financial assets exchange, small loans, guarantees and other business expansion, the formation of a complete supply chain finance Chain.