Misreading the concept of entrepreneurship

In fact, the concept of entrepreneurship, I have always understood that there are deviations, thinking that entrepreneurship is to make a good product, is the idea of reality. It is true that starting a business without good products and services will not work. But the product boils down to the success reason, is a false proposition. It is believed that many people have similar misreading, especially the "Internet analyst" who has recently been on the road. Just read Feng's "savage Growth", and recently with Alibaba did the structure, after the success of their own entrepreneurship after a talk, especially with this sentiment.

In fact, entrepreneurship is to establish the enterprise, the process is an aggregation of resources (Resource), the formation of the Organization (from), production or service delivery process (products). The aggregation of resources is to find someone, change money, form an organization, is to establish a set of work, but also sustainable rules to manage and guide the found people and funds. Then (last but not least), but also to make products with market demand, three indispensable (r,o,p).

Open the current entrepreneurial media, the success of product analysis exclusive half of the page, red product financing success accounted for another half. This inevitably has the concept of misreading misleading, as if a button design interactive philosophy determines the success or failure of entrepreneurship. The threshold of Internet entrepreneurship is reduced, many technicians shut the door to do the app, do the website, finished the newspaper accelerator, thought it was called entrepreneurship. Not that this kind of play will inevitably fail, but its success has great contingency, rely heavily on the product can burst red, and then money and people to find you. There are indeed many success stories, but we ignore the base of the entrepreneurial army. The money and the media are running in one place. These success stories are magnified hundreds of times times as if they are entrepreneurial mainstream. But the product level is similar, but died on the road of the entrepreneurial team has thousands. To a large extent, they have committed the concept of entrepreneurship to understand the deviation of the problem, died very wronged.

They ignore the equally important fulcrum of aggregating resources and forming organizations. Resources include human resources, administrative resources, customer resources, and money. Many times there is overlap. Like looking for someone to find a reliable partner to get together to start the money, a person alone when a few sides, save the wages; For example, finding reliable customer resources is to pull the upfront flow and more easily available cash flow, eliminating the marketing costs, such as administrative resources is not only easy to achieve, but also save the founder's opportunity cost, many benefits. And the formation of the organization includes everyone together to establish a set of rules, how to better inspire creative inspiration, so that the concept of landing, while ensuring that the enterprise can be standardized after the start of management.

Look at Feng's barbaric growth, which tells the story of the Qizhong, the satellite, the empty glove project. ）。 At that time, entrepreneurs have no products at all, no money, but with a problem-solving mentality, coupled with bold business imagination, to find customer demand, find political resources, to find a bank guarantee, and then take the guarantee to open production, complete this from scratch chain, and finally make the project. Put aside whether opportunistic, legitimate compliance does not say that the assumption that the business operation in the present market environment, not as much as the team behind the process of closed-door adjustment will be successful. You see that generation of entrepreneurs, especially Feng, Wang Shi, and Pan Shiyi, when the reform and opening spring blew up, they brought out the "evergreen" business people, compared to do products, are more play to aggregate resources, forming organizations.

Many people think that they do not have such resources, as a technical staff, more ability to do is to close the door to do a good job, the product is ready to speak, straight. This should be a big difference between Chinese and western entrepreneurs. Many western entrepreneurs, the product has not yet formed, only a concept, with everywhere to pull resources, looking for customers to try, may hit a lot, but they are accustomed to this frustration process. The probability of matching the right resources is greatly improved in many encounters. This is what many Chinese entrepreneurs can't do. Chinese people tend to bury their products, find VC (or angel), as if this is the only way to bring resources.

The lean entrepreneur Eric Ries, his mentor, Steve Blank, also warned entrepreneurs to step out of the office and go to the masses. Go out and talk to your peers, talk to potential customers, spend more time recruiting teams, and if everyone is interested, talk about investing (cooperation) without hurting your feelings. It is inevitable to hear a lot of no, but this road is the road to success should go. With these negotiations, we can draw a better talent, more quality investment.