Missed the wave of mobile internet

"At this time last year, I watched the reports about Baidu, many of them are singing in decline, think we missed the mobile internet this tide." But my heart actually more bottom, also more calm. A year has passed, we have done a lot of layout, video to move the migration is also very in-depth. ”

January 11, in the Geek Park Innovation conference, Baidu chairman Robin Li summed up Baidu 2013, he said, he is very pragmatic, but also very calm.

Perhaps, such as Robin Li's summary: Archie Art, pps are in the industry-leading position, mobile application distribution, Baidu last year acquired 91, including input method, security and many other products, the past year the number of users are several times even more than 10 times times to rise. And the current Baidu on the mobile internet has 14个亿级 products, however, has not integrated "like micro-letter such a huge ship" Baidu, still in stones.

A cloud

Technology-controlled Robin Li has always had a core idea, which is: the mobile internet wants to have good development, must rely on the cloud. Search, itself is the cloud. The ability of cloud computing is the strength of Baidu "box". "The lack of computing power in mobile terminals will be offset by cloud computing," he said. In fact, in Li's mobile internet strategy, Baidu's existing cloud computing advantage is a very important part of it.

Senior Internet analyst Bo to Baidu's mobile Internet development also hold the same train of thought: "I believe that Baidu Mobile Internet strategy is the core of the cloud." "This advantage Baidu strong enough, but Baidu's flaw is that the entrance of this piece is weaker." Cloudy little end, is Baidu in mobile Internet challenge.

However, Baidu itself is very clear. This more than a year of exerting force on the mobile end. June 7 This year, Baidu launched the largest restructuring since its inception. The original web search department, web search product Marketing department, business Operation system and sales system to form a separate search business group, and the formation of a new group-forward charges (that is, charging users) business group. In this way, Baidu formed a relatively clear business system: two major business groups (search and forward charges), three division (mobile • Cloud, LBS, International), two independent subsidiaries (where to go and Archie Art).

At present, Baidu's a cloud strategy has been formed in the mobile end, Baidu layout of mobile search, application distribution, maps and video four entrances, a total of 14 mobile product users over billion, "billion club" members continue to increase, including mobile phone Baidu Client user breakthrough 400 million.

The overall view of Baidu's mobile strategy and 14 of billions of mobile products, has tickets in the grasp, but Li is not really at ease. Li, it is said, has been thinking internally: "14个亿级 app is not too small, but too much." ”

This 14个亿级 app is Baidu's "stone" across the river. "At present, the whole society has not seen the mobile internet clearly and is still in a stones state." "But in the face of the mobile internet wave, Baidu How to use these stones across the river, Li has not yet the bottom of the heart." According to Robin Li's own statement: "We continue to take these 14 stones in Rimini, do all kinds of attempts." ”

In fact, not just Robin Li, other internet giants are not comfortable with how to cross the river. On the mobile internet, it can be clearly seen that Baidu and Tencent are two different ways of playing. Tencent first built an aircraft carrier: micro-letter, after the Tencent game, micro-letter payment, Tencent map to the giant ship, and even hope to create several heavyweight boats, independent of the sea. Tencent's mobile strategy is at this stage, MA also said: "Tencent only got half a ticket." ”

And Baidu, a year time to create 14 stones, that is, 14 small boats. Although the 14 boats sailing quickly, but lack of linkage between each other, Baidu's next step should be the advantage of the platform, the 14 ship to the big platform, even if the formation of micro-letter aircraft carrier, at least there should be a few ships.

Baidu's 14 billion boats include: Mobile phone Baidu client, Baidu Mobile browser, Baidu Cloud, 91 desktop, Baidu Map, 91 assistants, Android Market, Baidu Magic Map, Baidu Mobile Input method, Archie video, PPS, Baidu Video, Android optimization master Baidu mobile phone defender, Baidu mobile phone assistant.

14 billion mobile end of the app, more is scattered product line, although 91 of the assistants were acquired last year, but how to integrate with Baidu mobile phone assistant, this is the urgent matter. 14 Boats can not form an effective force, can not be achieved in the user a greater breakthrough.

In other words, Baidu's immediate priority is to take advantage of the platform in the next step, the 14 ships into a large platform, so that 14 small boats to form an effective force, so that the user to achieve greater breakthroughs. Even if a micro-letter aircraft carrier can not be formed, at least a fleet of ocean ships should be set up.

Social dilemma

Now Baidu's mobile strategy, missing is a "boat tip", ice-breaking weapon, that is, social products. Baidu's many products, who can undertake this task? From the current product line Baidu, non-Baidu paste.

Not long ago, from the 10-year celebration of Baidu Bar can be seen, a group of strangers, because a common hobby and come together, for a common goal together to gather information, interaction, and even the heart of the home. Culture is the most powerful and influential product. Bar culture, how to move the end of the landing? This is Baidu's top priority.

Before Ishin, contacts are challenged in micro-letter, but did not achieve real differences. Then the exchange quickly launched the upgrade version, began to "get together." The movement is very fast, but the problem is that the accumulation of too little, only the star effect is difficult to form a core advantage.

Paste the accumulation of ten years, how to combine with the mobile phone, stranger friends, community culture and contacts, acquaintances better to get through, if Baidu Bar can be done, Baidu has at least mobile social properties, combined with Baidu has been built mobile ecology and mobile end of various applications, Baidu moved to complete all the short board.

Painting the dragon needs to be the eye, Baidu difference in point fine.

BAT's mobile interconnect layout, is on the march. The previous slow one step of Baidu, to the advantages of technical architecture, is rapidly catching up. Tencent's product-style ideas, easy to close to the user, micro-letter rapid success, but Tencent also need to make up the short plate, such as the heavy sums to marry Sogou. Baidu's technical thinking, a bit far from the user, although the basic prison, but March, still a step.

Baidu Mobile End, a cloud of Qi hair, but did not get more recognition outside, because Baidu lacks a most close to the user's social products. According to the Times weekly reporter from Baidu insiders know, Baidu Bar mobile end play, Baidu is still in the long test, may become the social layout of Baidu. Baidu has been brewing a few even a few social products, the main direction is different from the micro-letter, the social new game.

Less handsome plan

Li has been very pragmatic, he also said: "We just do the Bureau of our cloth, this bureau after the cloth, every point can form a breakthrough, can the final real victory, now really difficult to say." ”

Early last year, Baidu set up a deep study of the Institute, gathered a group of world-class artificial intelligence and in-depth learning experts. At this meeting of the Geek Park, Li revealed that Baidu is studying in depth to start a "less handsome program": Recruit the best people, but there is a hard condition, must be under 30 years old.

According to the reporter from the internal understanding of Baidu, Baidu in-depth study of the Institute of IDL "less handsome plan" for the global recruitment of 9 young people under 30 years old, artificial intelligence direction, do not look at qualifications, only look at the ability and potential. Pay handsomely, million yuan annual salary starts, does not cap. In the future, you can also go to the Silicon Valley research and Development Center in the United States, or become a visiting scholar at MIT, Stanford and other prestigious universities, as well as Baidu Angel investment, independent leadership Innovation project, and Li himself as the dean of IDL directly.

The technology faction Robin Li is different from the product faction's Ma Teng, the different ways, the play is different. Li, who is known for its technology, has apparently staked his confidence on the frontier technology of Baidu. At the 2012 Baidu annual meeting, Li said: "Technological innovation is always the core driving force in this industry." Technology accumulation of first-send input, often reflected in the product from behind. ”

Ma Yun is good layout, Ma Teng understand products, Robin Li play technology. When bat melee, who wins on mobile interconnection? At present, Baidu is gradually showing advantages in openness, and then Baidu still needs to accelerate the pace of integration of mobile end.