Misunderstandings in network marketing of small and medium-sized enterprises

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Network marketing is very hot, but do a good job of network marketing enterprises are very few, why there are so many enterprises in droves, but to the end there is no good effect. Whether our enterprise has thought of such a problem, their own advertising fees cast out, their website well, but also hired professionals, but is not up to their expectations.

In fact, the emergence of these problems is not accidental, but our enterprises into a network marketing error, the method is wrong, efforts in vain. Only to avoid these misunderstandings, enterprises can accumulate thin hair, will be in the network marketing this road to go more smoothly. Below look at the Tan Ren information for you to introduce a number of small and medium-sized network marketing misunderstanding.

A, website construction as long as good-looking and ignore the application

Enterprises to build their own official website, is an enterprise publicity of a façade, this is the most important network marketing, the following are all around the website. However, in fact, most of the corporate web site has not played a proper role in the network marketing. This with the enterprise to the website construction understanding is inseparable, most website construction in the performance form big effort, as for intrinsic function and marketing application link does not do the scrutiny.

Website construction is to serve the needs of network marketing, should be clear about the Web site marketing service functions and processes, focus on product or service display, user interaction, information retrieval, customer experience and other aspects of the construction, so that the site more practical, effective, become a marketing-oriented web site, we have to do cattle business network, if you do not understand, you can consult.

Second, the blind mass information

Many enterprises in the face of the Web site marketing at a loss, that as long as the constant to send information on the line, in fact, they do not know where their users, do not know their users have seen after what feeling. And the cause of many enterprises to call employees to send spam, or mass information to various types of BBS, blog and guest book. Although in the short term, the enterprise can receive some website marketing effect, for instance the website traffic volume rises, can deal some customers and so on, but in the long run, the enterprise receives the harm much more than obtains the network marketing effect. Because you bring to the user is a bad image, the user will be disgusted after seeing, will bring some negative effects.

Third, the website marketing does not have the plan to act immediately

The Network marketing plan is to give direction to the implementation, we need to develop such a plan, rather than the unplanned action immediately, so that in the end you will find that you do not know what to do. Website Marketing is a system engineering, involves many aspects, needs to combine own actual situation, carries on the demand analysis, the elaboration scientific plan, can obtain the success. From the development of website construction, enterprise information release, to the formulation of promotional budgets, the choice of website marketing methods and products, the arrangement of website marketing full-time sales, customer service and so on, the work arrangements in place, perseverance, so that enterprises network marketing flow smoothly, so as to eventually achieve the ideal network marketing results.

IV. Website Marketing products follow the purchase

It is very common to follow the bandwagon in our Internet, when a website is very hot, there will be a lot of duplicate. Why is there such a situation, in fact, we did not consider, others did so successful, but is it suitable for themselves? Many web marketing service providers have caught the company's follow the fashion of buying and comparing psychology, through the industry customer meeting, website marketing products, such as a trade description meeting form, give full play to "customer witness" and "turn to introduce "Skills that enable businesses to weaken their own judgments, follow other people's Choices, (Shi series articles) or compete against each other and blindly buy. Practice shows that the product is good for their own products, the purchase of the Web site marketing products are often not only not the most suitable, but because the use of excessive, Web site marketing effect is getting worse. So we need to have a good understanding of their own industry, the development of a suitable company's network marketing products. This will be the same, will allow users to experience a higher level.

Enterprise Network Marketing, now very hurt, money spent, that is, no orders. So we need to make the optimization of integration, out of such misunderstandings, such as Tan Ren information told business owners, enterprises do network marketing, must have a plan, execution in place, to find the rules for their own industry, so will be handy in the network marketing. Content from http://www.srzxjt.com/Article/zhongxiaoqiyewangluo_1.html Tan Ren information, if you want to reprint, please specify the source, thank you!