Mitsubishi Heavy Industry "Pong" suning Hopewell Sales Company

Our News (reporter Jiang) in the domestic air-conditioning market struggling Japanese air-conditioning manufacturers Mitsubishi heavy industry alongside the domestic appliance channel giant suning appliance. Yesterday, the two sides announced that the joint venture to form a sales company Ling heavy household Air-conditioning system (Shanghai) Co., Ltd. (Mhiras), the company also became the first domestic brand of foreign appliances and Chinese retail enterprises to establish a joint sales company.　　Since then, Suning's stores will be exclusive in the domestic underwriting Mitsubishi air-conditioning.　　According to the introduction, Mhiras will be Mitsubishi Heavy Industry Holdings, Suning shares, the company will be responsible for the mainland China market Mitsubishi Heavy Industry home air-conditioning market promotion, sales and after-sales service. Mitsubishi Heavy Industry announced yesterday that today, Mitsubishi Air-conditioning will gradually withdraw from other domestic chain channels.　　And initially rely on sales of air conditioners started to put it, the joint venture sales company after the establishment of three years, Suning channel will help Mitsubishi air-conditioning to achieve sales scale of three times times more growth, so that it ranks among the China market air-conditioning sales first group. In fact, Mitsubishi Heavy industry has entered China as early as 1993.　　As a result of higher prices and other factors, in the current domestic air-conditioning market demand has exceeded 30 million units of the blowout scale, domestic air-conditioning brands accounted for more than 90% of the share of Mitsubishi Heavy Industries and other Japanese brand air-conditioning sales has always been tepid, only difficult to survive. On the other hand, in recent years, suning gradually increased with suppliers in exclusive underwriting, buyout operations, custom development and other aspects of cooperation, trying to promote the differentiation of product management, Suning has been with the whirlpool, pioneer, Electrolux and other foreign brands to carry out exclusive underwriting, custom development and other cooperation.