MIUI 6 officially released small Mirejun ambitions and difficulties

Millet in the form of a lollipop released its MIUI 6, the outside acclaim such as tide. There are also a large number of teasing Millet said that a few interfaces and features too much like iOS, please give Apple respect well. One of the criticisms even posted in the millet PR set up the official group, slightly embarrassed. However, in my opinion, two days of evaluation, not a few words to appreciate the real intention of lei, do not know his sorrow and joy. Let me talk about it. In my eyes, Miui 6, in addition to the so-called operating system value, it is: 1, millet out of the hardware dilemma channel, 2, Millet business model upgrade Platform 3, a huge O2O world. I'll say it. First of all, this festive day, said Millet predicament, a little bit outdated. However, if you can not learn from the MIUI 6 lei A trace of tension, you really can not understand the survival of millet. Millet's predicament lies in, Millet 4 comes out, short-term, left to the LEI hardware innovation space not too much. In manufacturing, process design, millet is facing the whole industry chain pressure. You know Foxconn made a lot of rework last year when it produced iphone5, and suffered heavy losses. Mr Gou jumped out and said it was one of the hardest things the company has ever encountered. You combine this with Moore's law to feel that hardware-driven software and service patterns are hard to work on the phone. In the future, mobile phone hardware will continue to innovate, but the trend of large screen, high integration, will lead to more and more similar faces of products. Or, in the future, in the process, material competition, millet mobile phone will not be much better than others. In my eyes, the July Millet 4 Conference, Lei Most of the time about a steel plate art trip, my understanding is that the mobile phone hardware has been quite transparent, terminal innovation into a dilemma, lei rendering plate, has been a signal. How to break through the hardware standardization trend of the trapped army?　　Lei of course early preparation, but in Millet 4 and MIUI 6 Successive, I really see he has too many brushes. Why do you say that? Please continue to see me on the above 2nd-Millet business model upgrade experience. You know, the business model of millet, in fact, with Zhou 360 have a lot of likeness. At the beginning 360 rely on the security business free, behind many value-added services, and eventually become China's largest professional application distribution platform, make a lot of money. If you compare, the millet phone hardware end, very similar to the free part. It is not creating a huge cash flow so simple, because the terminal is tangible, equal to the cost price of the way to occupy tens of millions of of the user portal, and among them, Millet also opened the application distribution door. You know, in the past, apart from hardware, the real core competitiveness of millet lies in this part of value-added services. You said that the millet of the social marketing, just for this part to create a fighter and consumer interface, let you feel its brand influence everywhere. Why MIUI 6 is the Millet business model upgrade platform? Oh, I have to go around, you don't bother. Do you remember a couple of months ago Zhou and Lei postedZhi, MyKey? The little thing that plugs into the phone's headphone hole, in fact, has passed the anxiety of Lei: Sooner or later, the traditional mode of intelligent application distribution will end. Because, the mobile interface as a portal, there are many space and visual restrictions. The screen of the smart machine is bigger and larger, but there is always the limit, the integration of the more applications, behind the directory and hierarchy will become more and more bloated, will eventually lead to the vast majority of applications using low frequency or even inactive state, into a software garbage, weakening the user experience. This is also the current smartphone or even the entire mobile Internet application distribution error and dilemma. Do not think that the screen is big, the function is complex, the app is many is good, that back make than PC still difficult to use. The Application Center of the android system is scattered and messy, and almost every handset manufacturer has built its own application store, which is called platform, in fact, highly homogeneous, the effect is not big. Some manufacturers in the mobile end of the introduction of mobile search engine, and browser, to engage in the application of bidding rankings, but also exacerbated the market differentiation. It's a reality that developers don't make money on top, and most of them lose. As I have written some time ago, this trend has begun to turn around, and many big brands, even Samsung, have shut down many of the application channels in the niche, starting with an independent, open, Third-party application platform. Even Apple executives acknowledge that its application platform has already had marginal effects. Yes, the use of mobile internet shopping software is not significant. You are not choosing for the user, but kidnapping the developer and the user, the market is not free. Small Mimi, 360-chi key to the use of high-frequency applications to create a convenient entrance, a key experience. But while creating a convenient channel, it makes redundant hardware cumbersome and implies costs. Therefore, this is only a transitional means, reflecting the plight of the business model. So what did MIUI 6 bring? You can see it as a means of defusing this dilemma. MIUI head of the flood Peak said, MIUI 6 design philosophy is: content is the essence. This sentence, I see the media people do not have a few real intentions. The so-called content, in fact, is the application and service, highlighting the content, is to resolve the dilemma I mentioned above, the choice of the right to the user. MIUI 6 The way to solve the dilemma is: the level of flat, integrated mobile search, application functions into the system, with the help of the open Internet to enhance cloud services. That is, to give the past precipitation on the platform of applications and services more exposure opportunities, and make full use of the open network, with large data to meet the user's most rigid needs. At this point, I am most optimistic about two of them, is the application function into the system, cloud services. The former is system-level integration, similar to Microsoft's invisible integration into applications in its own operating system. MIUI 6 is also oh. When the flood peak stressed that the system-level services to integrate a variety of security solutions, applications, the moment I thought of Zhou, hehe, think about it, MIUI 6 will be 360 of the main industry into the system, equal to it to OTT (over the top pass). I believe that lei and Zhou, the two in the security field for many years of Hubei people, is a errenzhuan. Only this time, Zhou 祎 cancan be subjected to internal injuries-at least in the area of consumption. Pulled away. Go back to the overall design of MIUI 6. I don't want to start saying, this is too verbose. In this perspective, I just want to add to the original Dopod founder Mr Yangxingping's remark that Apple is creating a demand that does not fade with time. So, the Millet MIUI 6 only at the design level to do this level is good? is far from enough. And do not say that the mobile search technology behind it is someone else, even if the maximum shorten the application and the example between the user, in the mobile UI, can only play a very limited role. The core is that if the application of millet distribution and service no innovation, but also stay in the game and other fields, the Millet business model, although it can be upgraded, but still in a look at the end of the space toss. So, what's lei going to do with MIUI 6? This is the third question I would like to answer. That is, millet to do a huge mobile end O2O platform. Do you remember that last year there was a son, said millet to finance, Tencent may enter the bureau. Then millet rumor, someone said, two companies can not cooperate, millet future may also become Tencent's opponents and so on. A lot of people thought it was a joke. Now, I really do not feel ridiculous, I even think that the whole bat camp should face the LEI. Last month, I went to Beijing to attend the Millet 4 conference. That time Lei is a person from beginning to end a speech, two-thirds time to talk about a steel plate, the rest of the time is mainly said what? That is a variety of landing life services Oh, from ticketing, taxi, hospital registration, driving, McDonald's express to be full of more imagination space to eat, drink, basic necessities and other O2O services. Don't think he's just talking. I even feel that this MIUI6 release, lei all deliberately converge this heavy intention. And the last moment is not hold live, he said, MIUI 6 is to create a life service platform millet, at the system level to build a wide range of user-oriented Internet services, the current, Millet O2O service channel, mainly millet yellow pages. It has access to data from hundreds of large partners, and future users will enjoy a more comprehensive and convenient mobile internet life Service at the bottom of the MIUI system. You turn on the Millet MIUI6 calendar function, it actually integrates 16 life services, more than 70 subscription services. And in almost every application behind, Millet is bundled with life services. I say this, is not exaggerated, MIUI6 is lei ambition and dream, millet is in the form of OTT across the existing bat and a variety of life service providers above the mobile Internet platform. If you think Lei is just selling mobile phones, doing apps distribution, you really underestimate him. From this level to understand MIUI6 design philosophy that content is the essence, there will be a richer feeling. You will ask, Millet O2O Road will succeed? It's not daring to say. However, as of now MIUI users have exceeded 70 million, in China, user group activity has surpassed the Apple iphone and other Android phones, ranked top of China's smartphone. Yesterday, I took a taxi to the airport from somewhere in Beijing., a young taxi driver is using the red rice millet to listen to storytelling, talking about the experience of millet, it is really gushing. This gives me a new understanding of the development of millet in the bottom user: In China, it is only a matter of time before the millet beats Apple. Because when an industry matures, only those local enterprises that are familiar with local life can truly provide services that meet the needs of the public. I think the future of millet, like its low profile brand and name, is living in the public life. Put on Lei himself, if he wants to have more achievements in the global Internet field, must also low posture to let millet accelerate the landing, into a deeper and broader people's lives, rather than do a few put out the taste of the phone, not to distribute some applications to make some money. Let me cite the remarks made by the McKinsey report in the previous period. It said that China's Internet direct, indirect creation of GDP, that is, IGDP, the overall proportion of the total, has surpassed the United States, Europe, Japan and other developed countries. I think that the reason why China Bat has entered the global Internet giants is because China has rich and broad offline resources that are far superior to the developed markets such as the US, Europe and Japan, which is the deep soil for the survival of Chinese Internet enterprises. It can create bat, make Ma Yun, Horse, Li, also must be able to create millet, lei. I believe that. Of course, millet is far from the point of resistance to a giant. Huge revenue can not conceal its thin ecological, but from a competitive point of view, I would like to say, in the next few years, Ma Yun really have to be careful to speed up the landing o2o lei, the surface and the actual ambition of the crafty Hubei people, guaranteed Xiecili let them embarrassed.