MIUI Global user Breakthrough 50 million, 188 week iteration Update

Since its release in August 2010, MIUI has built ecological circles including gaming centers, theme stores, app stores, millet shopping malls, reading, cloud services, M-coins and MIUI account systems. Millet sell mobile phones by price reduction, roll out sales, and through continuous iterative miui perfect function, circle into a sufficient number of MIUI users, and then the MIUI system at the bottom of the basic services to charge, to assume the "money" of millet. According to the data published by Millet, MIUI up to 35 million yuan at the end of last year, App store, game Center and browser are the three main revenue sources.

Lei has been talking about millet "triathlon" (Hardware + software + Internet service) story, said that Millet does not rely on mobile phone hardware to earn money, Software + Internet service is the cornucopia. When Rei Jungang made his cell phone, he thought Moore's law existed in the smartphone industry, so in the mobile phone sales price closely follow the BOM (BOM) to Price, hardware money is actually the supplier of money, rather than millet, but this "hardware free" long-term pricing model to quickly expand the size of the user, the construction of competition barriers, But in the mobile phone shipments on the dominance of Huawei, Oppo and other mobile phone manufacturers, but it is difficult to rely on hardware in the short term to build a loyal fan base.

3 years and 09 months, MIUI from the initial 100 users, up to today's 50 million. In this respect, MIUI Head, Millet co-founder of the founder, said that 50 million of the user scale for Millet is still just a starting point, is expected to end of this year, MIUI users will break billion, the monthly revenue can reach the end of 2013 30 million Yuan 10 times times. The value of the capital to Millet is also rising. According to public information, as of last August, Millet has completed 4 rounds of financing, the valuation from the end of 2010 250 million U.S. dollars to last August of 10 billion U.S. dollars, which is the current market value of the BlackBerry twice times.

Lei has said that the millet mobile phone sales for 2013 years 18.7 million units, this year's target sales of 60 million units, 2015-year plan to sell 100 million units. However, by the millet mobile phone shipments, millet in order to prop up the speed of MIUI and the company's high valuations, but also for MIUI to seek new user increments and expand the coverage of the underlying services. At present, we can sum up the following several directions:

First, this April, Millet introduced a brush-free "millet system" test version, reducing the threshold for users to use MIUI. Compared with the previously launched launcher "Millet desktop", not only took over the system's starter, but also took over the phone, SMS, contacts and other mobile phone core, more importantly, also integrated the Millet cloud services, through the Millet account system, in the MIUI mobile phone, can also build a set of millet ecology.

According to Flood peak revealed that Miui existing 50 million users, 43 million is with the millet mobile phone natural growth, brush machine users in 7 million or so, for MIUI, brush machine users of the ceiling is about 10 million.

Second, the introduction of other hardware products, equipped with MIUI system. For example, Millet yesterday just released the second generation of millet TV and Millet tablet new edition. The former is intended to occupy the living room that screen, but at the same time assume the responsibility of increasing the MIUI users. The latter, equipped with a MIUI system designed for the flat panel, has adapted 100 apps and 400 games and will raise the two numbers to 1000 by the end of the year.

Three, millet this year will aggressively promote internationalization, by the former Google product manager Hugo Barra led. After the red rice and rice 3 landed in Singapore early this year, Millet will also be landed in Malaysia, Indonesia, Thailand, the Philippines, while Millet is also in India, Brazil, Mexico and other countries actively set up overseas expansion team.

MIUI attempts to integrate other services beyond the underlying basic services of themes, applications, games, reading, music, video, etc. MIUI V4 new Hidden Deep "Life Yellow Pages" function, the user to digital Dial-up interface will display the list of related service providers, users can view service provider information and related operations, such as through the "Shun Fung Express" details of the page query number. Millet or want to dial as a starting point, involved in a wider range of life services. Flood peak recently said that hope Miui can make making money easy, smooth, efficient, such as "Do something different, more elegant to make money."