MIUI: The Mountain of millet

August 16, 2010, when Millet is not yet known, MIUI first inside version of the launch. Until a year later, MIUI anniversary of the day the first generation of Millet mobile phone was officially released. August 2012, the number of MIUI users exceeded 6 million, December this figure reached 10 million. This April, MIUI upgraded to the V5 version, with more than 20 million MIUI users in July. Today, a full year from 10 million users, Hong Feng, the youngest co-founder and vice-president of the MIUI team, told Sina Technology yesterday that the figure was just over 30 million. 2013 "Last year MIUI or a tool-type product, this year has been an ecosystem," Hong Feng said MIUI team's most important job this year is to MIUI to the Internet platform to lay the foundation of the initial stage. The basic work is mainly focused on the following areas: App Store, Game Center, browser, online reading (read more reading/millet fiction), online video (millet box/Millet TV), online music, theme store and Millet Mall. "In the 2013, our work started from scratch and has now formed a certain scale," Hong Feng concludes. A certain scale needs to be measured by numbers. MIUI's App Store, for example, currently has a peak of about 12 million per day. This level is about four or five in the industry, and a few days before the peak distribution of about 30 million. On the millet phone, however, the Miui App Store has an obvious advantage: distribution accounts for 70% of the total. This advantage is also reflected in other aspects. Millet Browser is the most active users of Millet Mobile browser, ranked in the two or three-bit UC browser and QQ browser. The reason is able to form this situation, on the one hand from MIUI and application in the Millet mobile phone on the first advantage, on the other hand is MIUI on the millet mobile phone can be system-level optimization. The above mentioned eight aspects, actually covers most of the digital mall class products. In the millet system, all the digital content purchase basically must pass through MIUI to provide the rice currency channel. Now MIUI in the software business of a single month of water has reached 35 million yuan, and in the user volume of 10 million a year ago, this part of the business revenue only 5 million yuan.