Mivedon: Subversion is not elimination is an increase

The first enterprise letter Mivedon: Work communication is also a thing

(Konishi interview room No. 240) Mivedon like to stick in the young people, think young people think, look forward to young people. He chatted with the micro-letter, brush the circle of friends, a little partner. As if he had already come out of the age of childbearing, ignoring himself is a father of the children. Years of traces more or less reflected in the face, but not branded into the heart.


There is no "Uncle Rice", only rice.


Mivedon is forums, the same age as my parents, and the disparity between him and me is a subtle "mapping" of each other. It is very kind to call rice. At this time the rice with "First Enterprise letter" project rushing around, with 20 years ago, 32 years old spirit of gas son. Rice is the first time to start a business is a legitimate, driven by honor, is a belief is also a duty; two times to start a business, there are uninhibited and unyielding, is the declaration of war on time.


subversion is not extermination is incremental


Rice is now doing a project called the first letter, is for enterprise development of a free mobile fusion communication products. It looks like an enterprise version of the micro-letter, for the enterprise needs of the function of the adjustment, expansion and optimization-based on the cloud structure that is used, seamless docking pc end, mobile intelligent terminals and IP telephony, can provide instant messaging, file sharing, network telephony, multi-party conference calls and other functions, can effectively enhance the efficiency of collaborative office.


First Letter Mivedon: Work communication is also a thing


with most paid software, the first letter of the basic application function is completely free of charge, only when the enterprise has the hardware service demand-and the company communication system through or customized requirements will produce the corresponding service costs. In addition, the cooperation with the traditional software enterprises is also the core of its business model, through the integration of the function of a part of the cost. This kind of function fusion can be divided into two kinds of modes: one is the communication platform with the first enterprise letter as the independent operation, other software such as CRM, ERP and other application functions are embedded; another mode is to pack the communication function of the first letter with other software, as a function of his platform upgrade.


usually we think that this is a thankless task-challenging micro-letters, if not a positive "conflict," and almost no chance of success. The answer to this question goes back to the previous incarnation of the first letter.


Rice first start-up when the company set up to call good and communication, do IP switch business. The first letter function was initially developed only for good and internal use. Good and in the country up to more than 50 offices, communication has become the biggest problem of enterprise development. Later, the company after the original IP to add some functions, to achieve a different interchange, and along the way with the development of mobile Internet, derived into the first enterprise letter.


opportunities often appear inadvertently, there is demand there will be a market. The original intention of rice and his partners is not to challenge the big business of the existing industry, even if the change in the way of old business communication, this "subversion is an increment, does not mean completely eliminated."


to excavate the need of human nature

The development of
communication is greatly influenced by internet, "communication is pushed forward by Internet." Rice has also become a member of the "Thumb army". Before watching the child constantly bowed his head to send information, he can not understand, "there are things to call a phone is not finished." Then he found out he was wrong, "in fact, no matter what happened, chatting is an interesting thing."


communication is the demand of this era.


micro-letters occupy most of the time we communicate, but the partial living, private micro-letter, and can not well meet the full range of communication needs. Among them, enterprise communication has a long history, the separation of life and work in line with the demands of humanity, "the younger small partners more open."


"Human nature has many different faces, in order to express life, entertainment, work face, many people have registered several micro-letter account, also bring a lot of trouble." ”


Rice said that human nature has three major demands, the first is to meet the ' sun ' place, the second is to meet the "flower" place, the third is to meet the "earned" place. Micro-letter friends to meet the people "sun" a large demand, Taobao, Jingdong and other electric operators to meet the people on the "flower" another big demand, rice that the work circle to meet the needs of people "earn".


This kind of land that can make money for people, he calls it "third dimensional space". The biggest change in the development of Internet and mobile Internet is that it can limit multitask parallelism without time space. This greatly improves people's communication experience. But work communication and friend Chat is different, "Circle of Friends is asynchronous, work needs to sync." The first letter of the original intention is to promote corporate communication, so that the work more efficient and smooth, straightforward point, that is, can help people better money.


life Experience is a process


Rice is a graduate of Beijing Institute of Posts and Telecommunications, after graduating from work in Beijing, 1988 south to seek development in Guangdong. 32 years old from a switch company chief engineer position separation, founded good and communication and in the user switch market to do the country first. 2014 again founded the Good Rice technology, started two times.


"The first time you start a business you have to solve the survival problem, by 2014 this time (second venture) No production problems, in the mobile internet era is really want to achieve communication changes." ”


Rice is a realistic mobile internet entrepreneurship uncle, in the trend of young people, he is full of can-do son and Cenbar, ambition not to reduce, but in the company's role positioning has been different from the first venture.


"I give myself the position is two characters, first is the HR, the second is the angel investor." "Almost all of the staff were interviewed by Rice in person."

The goal of
Rice for 2015 years is not only to win market acceptance and affirmation from the first letter, but also to find a suitable CEO this year so that he can become a pure investor rather than an athlete.


, "Marquez said, people because of the loss of love and aging", today's rice still love to burst love laugh. People can not accept the fate, also cannot defy the old, "life experience is such a process." (MA)