Mo coo Wang Li: this year consider commercialization but not O2O form

Editor's note: 2013 China Internet entrepreneur Conference will be officially opened this May, before the General Assembly officially opened, TechWeb and the Conference Organizing Committee jointly launched the "Mobile Entrepreneurial Star" series of interviews to show the style of mobile internet riders. Mo Coo Wang Li (TechWeb map) TechWeb March 11 Chianan (special) Ningmeng Joint report on the 2013 Mo will be in the commercialization of the consideration, MO COO Wang Li in an interview that 2013 will certainly consider some commercial content, But the commercialization is not the direction which the MO focuses to consider, will not consider the O2O form. Last year, the Mo Mo has launched 2.0 and 3.0 versions, the MO 2.0 increased the geographical group function, the Stranger 3.0 then added the place message function further. This mobile app product is moving from a mobile dating application to a "place based community". Wang Li believes that the version of the Mo and function of the change is centered around lbs this core to do, Mo 1.0 did the people nearby, 2.0 made a nearby group, 3.0 is nearby information, first someone, then the aggregation of people, then the information sent by the aggregation of the product's rhythm is entirely from the user's needs, rather than to get rid of the so-called "gun" label. In addition, for the commercial form of the MO, Wang Li said that the 2013 Mo really will consider some commercial content, will do some related attempts, but commercialization is not the focus, also will not consider the form of O2O. The focus of the street or the product itself, so that the MO continue to meet the needs of users, solve the user's problem, become a viable product, rather than a flash in the app. In addition, Wang Li stressed that the product form of the MO, the natural location of the nature of the commercial has a lot of imagination space, but the commercial premise is not too much impact on the user experience, the introduction of commercialization will be combined with the needs of users, rather than blunt to do information push. The following is a question and answer record: Q: In the 2.0 version of the introduction of geo-based group functions, and 3.0 version of the launch of the site message function, so that the product shape to "location-based community." What is the reason for this decision? To get rid of the label "About Cannon"? Mo coo Wang Li: Mo's product line is such: 1.0 we do the vicinity of the people, 2.0 we do the vicinity of the group, 3.0 is near the information, everything is around lbs this core things to do. There is someone, then a person's aggregation, followed by the aggregation of the information sent by the person. The rhythm of the product is entirely from the user's needs, rather than to get rid of what. Q: Mo is now the main "position" social, but the user from the virtual to reality, from strangers into friends, these people are likely to choose their own more commonly used contact to maintain relations, and the stranger may only become a social relationship to expand a tool. How to solve this problem? Wang Li: First, for older people, such as people over the age of thirty or forty,There is a real social-saturation situation, but for young people, our user subjects, they have a stronger need for new social relationships, so the viscosity is very high and there is no significant reduction in the problem. Second, we launched the group function three months, there are 300,000 groups, every day 3000多万条 group information, the form of groups will also improve the user's transfer threshold. Third, even from strangers to become friends, the bottom of the street or IM, can also carry a stable communication functions, in addition to our product advantages-distance-will also attract users. For example, I can see how far my friend is from me, and if I find it close, I can meet him. Or when I'm chatting with friends, The Stranger will show the distance between the two sides, which provides a very interesting experience, but also other communication tools can not solve. Four, the MO also provides some light quantitative social scene, for example, users can send a number of help-type information on the above, or when they go on a trip to know the surrounding people or with the local people to understand some information, these will not necessarily form a deeper social relationship, but the user's social life has formed a certain degree of supplement, Filled his social capital. Q: In the evolution from the initial version to 2.0 and 3.0, the stranger is increasingly emphasizing the user's offline connection, and because of geography, it also helps people to get offline. Some people in the industry think that the future of Mo's profit model is likely to be related to O2O. Is commercialization a problem that needs to be focused on in the 2013? Wang Li: 2013 We do consider some commercial content, but also do some related attempts, but not the direction of our focus, and will not consider the form of O2O. Our focus is still products, how to let it continue to meet the needs of users, solve the user's problem, so that the Mo Mo first become a viable product, rather than a lot of short-lived app. Q: Micro-letters are also trying to advance the commercialization process through O2O, however, whether the business is suitable for micro-letter marketing is still controversial, and the current micro-letter itself can not search through the geographical location of nearby merchants, and the natural location of the nature of the market for its merchants in the information pushed to win a certain advantage. Have not thought to use this advantage PK micro-letter? Wang Li: Mo's own product shape leads to the imagination space is very big, the commercialization form also is very diverse, but the premise is not too many affects the user experience, the commercialization introduction will be combined with the user's demand, but does not have the blunt to do the information to push sends. Q: Like many fast-growing mobile apps, the stranger has begun to face growth bottlenecks, and the number of active users has slowed and even slipped. Can reveal the current daily active users and the number of new registered users? Wang Li: Since entering the 2013, our growth is very rapid, the Matthew effect has appeared, there is no bottleneck problem, you can observe the major market (APP STORE, 91, Baidu Application market, 360 market, etc.) MO's ranking situation. But the data, indeed, do not disclose. Q: MoAs many entrepreneurs worship and learn the benchmarking products, along the way has been a lot of attention. CEO Yantan also publicly stated that entrepreneurship is a "very pleasant process." What would you say if you were to share three entrepreneurial hearts with future entrepreneurs? Wang Li: We are far from successful, nor qualified to preach, our whole company temperament is relatively low-key, more willing to do things solid. If you have to say, then we feel that the coordination of the team and cooperation, entrepreneurial timing and sense of direction are the two most important factors.