Mo further explore commercialization, the introduction of the entity "gift Mall"

Today, the MO 5.7 version of the online electric business-"Gift mall", mutual concern between the Mo friends can give gifts in kind. In addition, the new version in addition to the message board, near the page did a related optimization.

From the personal page into the "gift shop", you can see the recommended gifts, friends birthday reminders, friends preferences and other information. Users can select gifts in the gift shop and carry out gift purchase, presented to the Stranger friends. Use Alipay to complete payment, friends will receive the gift message, click "Accept" gifts and fill in the address of the delivery, the gift will be from the street Merchants Express to the user hand.

Gifts must be two-way attention of friends, the recipient's address and other personal information only I can see. Users browsing the merchandise can be labeled "like", mutual friends will see what kind of goods you like, you can see a product which friends like. At the same time, gift Mall combined with the original Friends birthday reminder function, users will be in their friends birthday before receiving system reminders, let users send birthday gifts more targeted.

Compared to colleagues of the Mo Interface, found that the user interface pushed the gift exactly the same, but the gift type has the obvious feminine orientation, the first mall gift main novelty Cool Play's fine route, mainly includes the flower, the home, the beauty makeup, the digital accessories, the jewelry five categories, the single goods price in 100 yuan-1000 yuan range. The future should be done fine refinement push, the stranger in the play when the emphasis should be to enhance the capacity of large data to strengthen shopping and other services push the relevance. User-focused interest groups and their relationship chains are all information that can capture the interest of the user. Now, the Mo Collection User gift preferences is very simple, is to give gift point praise way.

Of course, in order to prevent the user malicious or fraud, the recipient refused a gift or 3 days without a response, the money will return to the giver; Once the user appears in a day of frequent gifts, or after receiving gifts immediately pull black each other's behavior, the stranger will determine its suspicious users.

The reason for the launch of the "gift shop" Mo said, "We have to the user's social gift behavior has been studied, found friends with each other to give a stranger members, expressions and the behavior of the MO currency is very frequent, the same is paid for the gift of buying behavior, it is easy to transition to the physical gift." Mo coo Wang Li said: "The gift is a kind of temperature social." ”