MO: Refusing to lower body marketing!

Recently, the MO announced that the number of users broke through 100 million, of which the monthly active users reached 40 million, in addition to nearly 1 million member users, and accompanied by the question from all sides of the voice.

In this regard, the yantan of Science and technology CEO in the knowledge of the rebuttal, he from the introduction of the registration mechanism of the MO, this 100 million registered users are very little water, and is likely to be the least water.

In addition, with regard to the accusation of the "gun" tool, Yantan retorted that such a simple and crude categorization was unreasonable, and that such tools were, in fact, social hybrids, which were inevitable. "If you really want to make a shot, shake it with a micro-letter or float a bottle, it should be a lot more successful." ”

Yantan also said that the company is China's internet industry, the three most positive company (or is one), entrepreneurial to now, never brushed the list has never done the lower body marketing.

The following is the full text:

Be invited to answer this from me a few days ago Weibo topic, coupled with a long time did not know the answer to the question, coupled with the always to know the goodwill, I use the most honest attitude to answer this question.

1, the MO 100 million registered users are very little water, and is likely to be the least water. A long time ago, the MO to take the mobile phone number and downlink phone authentication code for user registration (each mobile phone number can only register a MO account). The reason for this is initially because of the need to spam, but also caused the monthly hundreds of thousands of SMS cost of the production.

In addition, the registration process of the MO is more complicated and tedious, the need for cell phone verification code verification, Avatar upload, the basic information to fill in more than n steps to complete the registration, which also led to our registration volume and the actual application of the download ratio is not high (the current daily registration is roughly 25.3 million, download the amount is in more than 400,000).

In this case, to remove the factors that I have lied about (which I cannot prove), there are roughly two factors that may cause a high number of users, real trumpet, and bulk registration of sex workers or marketing accounts. Number of real user s, we are currently unable to verify, but in view of this situation needs to have two or more intelligent machines, and he needs to use these two mobile phone numbers to register the MO account, so the proportion should be smaller, more common type is my account because it was banned, Borrow other people's mobile phone number registration MO account.

Other bulk registration behavior is always there, because the MO oneself has domestic all social platform most severe ban system (at the same time ban account and mobile phone device number), so in our anti-spam most severe but to Android simulator batch registration response is not timely, the daily batch registration number can reach 2%, Later, after we had taken the relevant measures, the proportion had fallen to less than 0.5%. Taobao now on the female number can be sold to an average of 10 yuan, you can explain some of the situation.

On the definition of active users, the MO to take is to log in and successfully submitted geographical location once, that is, active users. At present, our daily live user is 15 million, the monthly live user is 40 million, considering that we have nearly 600 million messages per day, these users are still quite active. Of course, we compare with micro-letters, QQ-type acquaintances social platforms, there is a large percentage of users outside of the month who are not logged in, and are likely to be unable to take active and passive (friend information push) recalls because of changes in their social status (love, marriage, etc.) or outside moral pressure.

As for our staff have indicators, the blind person registration is completely nonsense, one of us is not intercourse, secondly, we only have 200 or so employees, pull to the sky to our overall user volume also hardly help.

2. The answer to this question will be slightly subjective. On the whole, it's a social hodgepodge, there are men and women in the inside to find a friend (we do not need to suspect this), there is a night stand, as a marketing platform to sell all kinds of things, according to interest groups to find the organization, there is purely to brush screen to see the wonderful information, all kinds, readily available.

Some people always like the simple rough to define the user as a whole to about cannon crowd, this is a very lazy intelligence judgment, for people who want to engage in social services and Internet practitioners do not help. In fact, unless you have a strong social advantage, it is very difficult to have a gun on a stranger. And, if you really want to make a shot, it would be much more successful to use a micro-letter shake or a drifting bottle function. Here is not black micro-letter, just want to say shake and drift bottle can solve both sides timely communication about cannon premise. In addition, as a user of grass, self-portrait section of the title is also in bulk to confirm my no empirical judgments.

When I was a stranger, someone asked me, why do you chat with strangers? I thought it was a strange question, because my first reaction was why I had to chat with acquaintances? My QQ relationship acquaintances are basically all colleagues and industry circle (other types of relationships such as students, hair small, because of the life of the original track so very little contact) , I want to have a word with them in the daytime PC is already said, why do you have to talk to them after work? So, I think it's just a need to communicate with the right strangers. At present, my own mobile phone communication is basically in the newly established social relations, only a few of the relationship with the original acquaintance.

For the first-tier city of the Mo users, because of the various types of North drift, Shanghai Drift has become the majority of the urban population, and their social relationships in the city are mostly like me, just colleagues circle and Industry circle, which for a healthy social network, is very inhuman and can not be satisfied. But because of the obscurity of the first-line city users, and relatively more impetuous, so the platform of the city's ecological environment also presents some negative effects, the most typical is about cannon and Hyun Fu, which is the most easily criticized the place. We do not have a particularly good solution to this problem for the time being, and there may be some social reality that we must face if we cannot pretend to be foreign guests.

For the second line, three-tier urban users, the platform is relatively healthy environment. Because these places are a quasi-acquaintance social environment, there is not only no green tea and fake rich second-generation, even professional workers can not borrow the platform showmanship. As a result, they create new social relationships on the platform and have a higher percentage of relationships through group development lines.

For those who are older (roughly 35 or more), the need for a stranger is much smaller, the whole reason is that their social network is relatively stable, the need for social networking for strangers is small, and the lower body needs more resistance from the family. But for young people, there is no doubt that the stranger is a relatively more open social platform, one of their existing social relations can not fully meet the needs, and their social relationship is being established, the MO gave them unlimited possibilities and imagination space. For example, many young users are trying to show their personal data, more of what they want rather than their existing life.

3, typing has played so much, simply say a few more questions outside: and the outside world that there is greater access is that the company is China's internet industry, the three most positive companies (or one). Venture up to now, never brushed the list has never done the lower body marketing (the network circulated including Mike Sui video, Mo Mo Film and so on, are not the company's active behavior, even in our official actions are not allowed to appear such as "Handsome", "beauty" or "Oh", "ah" modal particles ( Just the personal preference of company executives), all external data are consistent with the data in the background, and we also try to follow universal values for platform operations: for example, even for a one-night stand, the non harassment category is voluntary, and we uphold the principle of freedom over moral principles and take respect and non-interference.

The vision is to create a social platform that is best suited to the Chinese (and perhaps human), and better for the welfare of technology, and we are now convinced that we are going to do it, although it seems a bit arrogant at the moment.

But knowing the user, the future is full of variables, we may as well walk along and see.