Mo Shi: Reading point Network socialization marketing case sentiment

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(Soft scholar columnist/Mo Shi trillion) do not know you remember dot dot net just when the movie ticket? How many stationmaster once registered in dot dot net, then invite five friends, then can get movie ticket, it is understood, dot dot net Xu Chang in this marketing cost nearly 300,000 yuan, but on the contrary these white-collar workers got to see movie , at the same time DOT network members are also growing, and Xu Chang did not give high advertising fee media, but their own and please blog Dot Network marketing out.

The effect of social marketing

It's not difficult to analyze the results Xu Chang This strategy does work well, at present we understand the time that it is still valuable, because the new website online, the need to do brand building, but the site product did not do very well under the circumstances, had to do so through marketing promotion, because the large amount of investment to the media publicity, There are agents below the media, this is a favorably rice net interview to know that, so said the effect is not very big, but turn the concept, directly to the form of electronic volume to users, so that users invite friends point dot Net registration, such planning to win users, but also to the development of DOT network lay the foundation, because Xu Chang please blog its Sina, Phoenix, Grand and so on several months early, these months formally he does product quality time.

Take the risk of this social marketing

Social marketing is spread through patterns such as friends, colleagues, and classmates. Mo Shi trillion for such a marketing approach to understand a little bit, recently studied the case, feel the need to share some ideas for everyone, but in social marketing, perhaps these registered users after the registration of the movie ticket, but did not log in again dot network , my registered mailbox will often receive a dot network sent mail, this is almost every site is used in the method, and Xu Chang said, do not worry about this situation, four years not to make a lot of psychological and strategy, enough to see the current only in the accumulation of users and good products, as long as there are users to do what products will be good oh.

Website Marketing Promotion Multi-angle

At present the website marketing promotion has moved towards the Multi-angle, no longer the world's single SEO optimization, soft marketing, mail marketing, and so on, through the network of social marketing case I have a profound understanding of the Web site or network marketing, we only need to find our reasonable and others use immature scheme, we can operate successfully , it depends on how you plan, in fact Xu Chang this marketing, a few days time to send out hundreds of thousands of film ticket costs, ushered in millions of users, this is a multi-angle thinking, and an entrepreneur decisive decision to make an important factor.

Simple to say a few points about network socialization marketing sentiment, hope this marketing method is suitable for our webmaster for the promotion of our website, at the same time, Mo Xiang trillion think such cases there are worthy of our exploration and analysis of the place, because the author is also in an interview to listen to him himself to mention such a case, At that time, a lot of big companies are consulting this is how it is, Mo Shi trillion together with China's largest and most influential tea portal (www.botea.com) that the marketing method is actually used a lot, the key is which we can operate on our site is valuable is good, while the internet is changing, Various kinds of marketing are also emerging.