Mo Together Long Travel network, the introduction of music and dance Games "Jin Dance troupe" mobile version

Absrtact: August 23 14 o'clock, the Mo Mo cooperates long network, launches the music dance class game "The dance troupe" the mobile version. Currently, the game is only limited to iOS jailbreak users. Currently, the game needs to be installed through 91 assistants after downloading the installation package. "The dance troupe" did not

August 23 14 o'clock, MO Mo Joint Long Tour network, the introduction of music and dance games, "Jin Dance troupe" mobile version. Currently, the game is only limited to iOS jailbreak users.

Currently, the game needs to be installed through 91 assistants after downloading the installation package. "Jin Dance troupe" is not embedded in the application of the MO, but as an independent application appears.

Mobile phone version of "Jin Dance troupe" is "about cannon artifact" of the powerful union?

Although the game on the Tip page emphasizes "this game is a harmonious and healthy green social game". But the MO and long swim net of this marriage, there are still netizens banter is two big "about cannon artifact" powerful union. Popular network of "Jin Dance troupe" has a strong social, is to enter a good social game choice, in that year there has been a netizen to give its "about cannon artifact" seal. And Mo Since the advent of the beginning, has been playing strangers to make friends this card, "about Cannon" is also a gimmick.

From this point of view, the Mo and "Jin Dance Group" users have a very strong similarity, two of cooperation, for people who want to contact strangers have a strong appeal.

Unlike the computer version of music and dance games, in order to adapt to the phone's limited screen, the game does not use up and down the key form. The game uses a lightweight direct touch screen and slides. According to the timing of striking and sliding, the score is divided into perfect, big and good three grades. But the game is currently in the test phase, after learning to play, always automatically quit. In addition to dancing, the game also joined the function of the concert.

The game continues the computer version of the brisk, lively form of the game, joined the current popular friend to send the form of hearts, with the help of the Mo Mo platform, the user can play with the friend of the Stranger on the game, enhance the interactive nature of the game. As an important step in the commercialization of the MO, the game contains the purchase of gold coins and diamonds. Because the game is still in the test phase, very unstable, so the payment of coins and diamonds and the use of the way is not clear, but should be similar to the computer version, to optimize the user's modeling or improve the use of skills.

Retrospect: How did the commercial Road of the Mo mo go?

The game on the line, the commercial "trilogy" is increasingly clear: not long ago, the MO Mo 4.0 version on-line, launches the expression shop and the member service, for a time, causes the parties about the MO commercial to attempt the big discussion; 4.1 version on the line, the new social application of the lbs to join the "nearby activities", exerting force with the city activities; , the introduction of the "Jin Dance troupe", the commercialization of the stranger took a big step forward.

Charging service, the street to the Commercial Road

The earliest speculation about the commercialization of the stranger stems from its 4.0 version of the launch. In this version, The stranger appeared in the member service and expression shop, as well as the virtual currency of the Mo coin.

The stranger to make friends, in its introduction is very focused on and micro-letter to maintain differences. As a matter of fact, since the introduction of the stranger, the problems that have arisen among strangers have been criticized by the society. On the other hand, the stranger through the platform contact, often will turn to micro-mail, QQ and other traditional social platforms, how to retain users, is a major problem facing the Mo.

Have a large user group of micro-letter and known as "open a new era of free chat" letter, in the "two letters" before and after the attack between the MO, Test water member business and pay expression, users will pay?

In the second quarter, Japan's Instant messenger line, which came from pay-for-expression revenues, accounted for 27% of its total sales, about 27 million dollars. And at home, because users used to use the free expression, different consumption habits, making the expression of the economy came to China, the profit is difficult.

For how to better promote expression, Mo Mo Technology Co., Ltd. PR manager Ven Yajuan said: "On the one hand, the quality of expression itself, on the other hand there will be some operational means to increase the use of facial expressions, enhance the user's perception of expression."

Ven Yajuan said that expression is a commercial attempt, and more importantly, to cultivate the user's consumption habits. She believes that the creation of facial images and other works of art as much as the author's efforts, through the purchase of expression can support the author's copyright, supporting the purpose of local original works. The expression charge is not a strong buy strong selling behavior, "people spend money to buy is a richer user experience service, if not willing to pay, also does not affect the use of software." "Ven Yajuan said.

"Nearby activities", Mo Mo prepares for the march to O2O

O2O's core purpose is to use the line to determine the consumption target, and then to the offline consumption, and finally back to the online feedback to complete the entire closed loop. Therefore, a good o2o need to have a large user base.

Last month, the MO announced the number of users to break 50 million, the total number of groups more than 700,000, the number of days positioning more than 62 million. Have 50 million user base of the MO How can let pass O2O this opportunity?

July 24, the introduction of the 4.1 version of the MO, Mo joined the "Nearby activities" This section, users can see for music, drama, film, Parties, lectures, exhibitions, other activities near the seven categories.

Some analysts pointed out that the price, location of this series of detailed information to join, the MO is to play lbs accurate geographical positioning advantages, will be online and offline through.

It now seems that "nearby activities" should be the O2O for the development of commercial services, it is the second step on the commercial road.