Mo Yan won the Nobel Prize for Literature, internet company Quick Opportunity Marketing

Summary: Mo Yan won the Nobel Prize for Literature, internet companies quickly took the opportunity to marketing (Tencent technology map) Mo and the Nobel Prize in literature became the hottest online topic these days, and with Mo Yan's final award, the topic exploded the Internet. Royal Swedish Academy of Sciences

Mo Yan won the Nobel Prize for Literature, internet company quick Opportunity Marketing (Tencent technology map)

Mo Yan and the Nobel Prize in literature have become the hottest Internet topic of the few days, and with Mo Yan's final award, the topic exploded the Internet.

The Nobel Prize-winning committee of the Royal Swedish Academy of Sciences says that Mo Yan combines reality with fantasy, history and social perspectives. The world in which he works is reminiscent of the combination of Faulkner and Marquez, while at the same time finding a starting point in Chinese traditional literature and oral culture.

Although not all of the netizens concerned have read Mo Yan's works, Mo Yan is the first Chinese person to win the Nobel Prize in literature, and it certainly becomes the focus of attention.

The Internet platform has also benefited from the spread of Mo Yan's award-winning message, and many internet companies have quickly seized on the topic for marketing.

From the search hot words, MO and Nobel Prize for Literature and other keywords are ranked in search Hot List and Baidu 7th forefront of attention, and Baidu's search complement full function in the user input "Mo" Word will prompt "Mo Yan won the Nobel Prize for literature."

The Internet has media properties, so the news of the topic has attracted more users to the Internet, and, on the other, social networks have become more active on this topic, and because of Mo Yan's writer's identity, e-commerce sites have seized the opportunity to promote book sales, and even other relevant internet companies have been using this topic, Let more people know their products.

Social network traffic is exploding

Because of the existence of social networks such as Weibo, the speed at which Mo Yan's award-winning messages are spreading is much faster than ever.

The most popular news of Mo Yan's Chennobel award was circulated online early, and the social network began to run the topic after its award-winning confirmation.

As of now, Mo Yan's award-winning topic is ranked first on Tencent Weibo and Sina Weibo, and is far ahead of the second-highest topic. In Tencent Weibo, as of 12th at 6, Mo Yan's award-winning topic sparked over 1.3 million discussions. And Mo Yan's number of fans in Tencent Weibo has also quickly surpassed 6.2 million.

Tencent Weibo on the "Mo Yan" the key word of the number of broadcasts from around October 6 began to rise, on October 10 for 18,500. But after the award was confirmed, the number of broadcasts on October 11 was rapidly increasing to more than 530,000.

If from a finer point of view, October 11 Mo Yan Award Confirmation, the relevant broadcast number only really blowout. In the one-hour period from 7 o'clock to 8 in the evening, more than 140,000 broadcasts contain "Mo Yan"-the equivalent of nearly 40 per second.

Over the next few hours, the number of tweets on the Tencent microblog has remained at around 100,000 per hour. The number of broadcasts related to October 12 is likely to exceed 11th.

In addition, the famous translator, known for his translation of Murakami's works, was also a guest at Tencent Micro-interview and Lin Shaohua the Nobel Prize for literature.

In addition to the surge in user activity, Mo Yan's award has sparked a lot of comments from Weibo celebrities, which has also boosted the popularity of Weibo.

Electricity merchants to promote book channels

In addition to social networking sites through the dissemination of information, Mo Yan won the prize, the most direct benefit of the major electricity companies, the company began to use this force to push their own book channel, Mo Yan's book is to become a best-selling product.

It is understood that in the online Mo Yan will be awarded the Nobel Prize in Literature, the book started by Dangdang began to send text messages to users, to attract users to Dangdang to buy books.

After the Swedish Academy of Arts revealed Mo Yan's award, some electric dealers began to promote their own book channels on Weibo. At the same time, when, Amazon and Beijing-east and some other electric dealers have launched Mo Yan's theme page to promote Mo Yan's books, and many Mo Yan's books have played a certain discount to attract users to buy. Taobao book sellers are also in Mo Yan's book to add the "Nobel Prize winners" to get more attention. Murakami and other popular candidates for the Nobel Prize in literature are also subject to the "special care" of the electric dealers.

But some of the electric dealers are not very good to prepare for this, although the shelves of a lot of Mo Yan's books, but a large part of the shortage of state.

Since last year, most of the electric Shangdou began to online book channels, and began to promote. But at that time most of the electric dealers just see the book standard Strong, can increase SKU, and can be judged by the book User Preferences. But this time Mo Yan won the Nobel Prize, and also let the book-dealers see the benefits.

All kinds of websites are surprisingly recruit

The group as a group buying site, originally and Mo Yan won no direct connection, but because the United States Regiment has been a dream into a real project, users can draw. Although in the period mainly Apple products or other technology-oriented products, but also seized the hot spot, launched the complete dream of Mo Yan to come true activities.

Knowing the web as a question and answer website, because Mo Yan won the prize, there was a lot of discussion on Mo Yan's literary works on the website. Pan-Scientific web site shell Network More emphasis on the Nobel Prizes interpretation.

As Mo Yan won the Nobel Prize for Literature, some of the country's writing communities benefited. Mo Yan's Award for literary sites, including Shanda literature, may not be directly promoted, but it will help China's literary progress, and such websites will benefit. From this expansion, the domestic book printing industry, book publishing industries will also benefit.

In addition, Wikipedia website Baidu Encyclopedia and Interactive Encyclopedia of Mo Yan's entry for a timely update, and the entry on the home page. These sites will also lead to increased traffic because netizens want to know more about Mo Yan's life and work.

Direct benefit of book publishing industry

With the confirmation of Mo Yan's winning news, the domestic culture media industry company's shares also began to rise.

The book industry is most directly stimulated. With Mo Yan's award, his work is bound to be more sought after, and the company that owns Mo Yan's works will benefit.

Beijing Jing Dian Bowei Culture Development Co., Ltd. deputy general manager Schong said, now that the company has bought up the right to publish all of Mo Yan's work in the mainland, including new works and extensions, Mo Yan won the Nobel Prize in literature, not only to improve the company's performance, but also to accelerate the company's listing process.

As the fine Canon Bowei and Mo Yan signed a full version of the contract, the copyright involved mainly includes the right to publish books, and the right to extend the rights of publication, including film adaptation, Digital publishing, etc., so they can make full use of the star effect of Mo Yan by cooperating with the film company.

It is understood that Mo Yan is about to launch a new novel, the classic Bowei that the novel's sales should be between 500,000 and 1 million volumes, and the previous sales of Mo Yan's works in the general volume of 200,000.

In addition to domestic publishers, foreign publishers have expressed great concern for Mo Yan's award.

Penguin Publishing Group said it was reprinting 15000 of Mo Yan's "Red sorghum" and wanted to obtain the digital copyright of the book.

In addition, the Arcade publishing company says it owns book and digital copyrights to Mo Yan's 5 books, including the second edition of this year's "milk and fat hips." Their editor-in-chief also said they had received many orders for such books.

The executive editor of the University of Oklahoma Press, which plans to launch Mo Yan's "sandalwood punishment" next February, says it is a new opportunity for them to publish more Western literature in the past.