Mo Yantan: The pioneering of the technical idiot

In Yantan, the founder of Science and Technology, no matter what business or life, there is nothing to be too tangled. Heart, and did. As he in the answer why just in NetEase to do the editor-in-chief soon resigned to start a mo, a slip mouth said "is a kind of primitive impulse!" The afternoon of the sun is strong, hit on the big table on the reflection of a large light, yantan slightly narrowed eyes, but the look is flashing light. He told global entrepreneurs that by the end of 2010, when they started using smartphones, they thought of location-based social products, "you know, that's the kind of feeling you can't stop, sitting in your office all day." "Of course, this is the driving force. Completely irrational and not like Taurus personality, despite the love of gourmet beauty girl, but he still played a practical and pragmatic characteristics. The domestic and foreign markets were reviewed at that time, consulted no fewer than 100 experts, and then judged: startups have to do without prototypes, the odds are greater-this allows the cottage to come a little later, to meet more demand. "You see, now the urbanization process is so fast, people are very lonely." Yantan said, in fact, everyone has an impulse to communicate, and the MO is so attached to the mobile terminal on the implementation of the body, philosophically speaking, is the body of the organ extension. Had to mention the "about Cannon artifact" This label, Yantan also has a reflection, and is trying to label. is not MO 1.0 too exaggerated the role of the photo? Is it specialized in point-to-point offline relationships that add thrust to this label? "We are not very innocent," he admits. But maybe, not to go to the label is not yantan very concerned about, because he is so advocating "free impulse" people. However, just upgraded to Dad's Yantan, now more willing to think how to let the community want to communicate with the children of the mother can quickly find each other, can also group a small team in the Mo Chat, and can be together with the baby to play together; he also thought that half of the Chinese people live in the neighborhood, but why do they see foreigners? , can let everyone meet to come out, instead of like potatoes home watching TV online. These 2.0 versions are planned for optimization and improvement. As a media-born "technical idiot", Yantan felt it was a great effort to take control of a technology company. He believes that in the technical talent is not scarce today, entrepreneurship are ça, is: products, people, and money. For this venture, do you ask Yantan that you are happy? He won't say "My surname is Don", he told you "very happy" directly. Technology Idiot Entrepreneurship No doubt, MO is a product-led company. At the beginning of the company, only Yantan and product manager Lei Xiaoliang two people. At that time, they were all in NetEase, with yantan words, Ray is his nine years work in the butt of the only technician. "I said to him, you do with me, so we have two people." Lei Xiaoliang immediately agreed, but let Yantan dumbfounded is, then he asked Ray: "You think besides we still lack who?" Ray told him: "We still lack a technology." "Aren't you the technology?""I am a product. "So, a shocking fact is: At that time, in addition to the product to think good, nothing, even people are not complete." Yantan does not care about this, he is concerned about the "time window", so "pick up the basket is the dish." By Lei Xiaoliang introduced a real technical personnel, three people team of the MO Technology on the horse. Before and after less than three months, August 3, 2011, in the iOS App Store on the official debut, the day the user downloads reached 2000. The next day, Tencent's micro-letter on the new version, covering the geographical location of this function. It's this technical idiot, in the following year, not only led the company valued 100 million U.S. dollars, access to tens of thousands of users, so that daily active users more than 2 million, and in a short year to complete the B round of financing, so that he said that the cash "seven or eight years are not spent." In the Yantan view, in the 90 's, the technology resources scarce, so it startups are the technical staff started very normal. But now, doing business is no more than three things: good products, good governance, good money, "ça." Talking about the nine years of media experience in NetEase, he admits, this experience, the harvest of information on the vision and determination and observation of people. In NetEase, because do is the editor-in-chief, so every day on the portal site on all the plate to see, this made Yantan a true information freak, and once he went abroad to see the news, he was instantly caught in a state of madness, and the cognitive system, which had been perfected from a great deal of information, was what he thought was most useful to him in his life. Yantan said that in an era of information explosion, the event is true or false, any seemingly particularly dramatic news, or seemingly particularly cutting-edge trends, to restore their lives and work experience, quweicunzhen, rather than parrot. There are people and human nature to observe. In his view of human nature should be the overall grasp, although the process has particularity, but finally to do the overall description, as the MO, is to seize the people are always eager to contact and the Chinese are not good direct communication of this commonality and characteristics of unity. Both at work and in negotiations, Yantan is accustomed to making logical judgments about the information the other person says, and he has a good sense of logic for the journalist. There are a few seconds of clearance, his thinking as if in two of the experience of the shuttle, and then drank a mouthful of coffee, Yantan said, "I think the editor-in-chief, deputy Editor no difference, are working." If you want to start a business, what you get from a part-time job seems trivial. If I fail to do business, and then go back to play a job, it does not matter. He smiled. Pointing to the happiness of the entrepreneurial product, MO has a feature, starting from 1.0 included in the process version of the upgrade, and then to 2.0, so far, the product has been optimized to change, in the development of very conservative, in the Yantan brain, start-up companies do not have to do, focus better. But the reality restricts the condition is the technical pressure is actually bigger, the company server in this year unceasingly in the upgrade transformation. In a fast-growing company, in addition to internal pressure,Micro-letter This "aggression" also follows. Although there is an acquaintance between the two and the essential difference between the relationship between strangers, but Yantan also know that the future of both functions are likely to have more and more overlap, such as micro-letter to find people in the vicinity is already a stranger relationship, membership fees and other models are not too much. But he says the venture can be used in one word: happiness. The development of the product see he said far more than his imagination, MO and micro-letter two app are installed users, so there is no absolute sadness. Trouble, or return to the essence of the problem, is how to seize the user and precipitate a sticky. Yantan admitted that there is no profit in the recent plan, and now there is no financial pressure, he also only want to do more simple lbs, rather than as the outside world to speculate on the insertion or service. There is only one purpose, focus on product improvement to absorb users and precipitate out of the market, so this stage as a whole his judgment is focused on resolving user needs, so that users get more things, there are more time to stay in the Mo Mo platform above. Many people say that mobile internet profit model can not see clearly, Yantan corner of the mouth, said this is a false proposition, he even said, worry these are fire for a while, the kind of the core problem is to meet the user this piece to find a long-term path. Yantan that the mobile Internet is actually not much different from the traditional, way, channel, convenience is better than the original, as long as there are users do not worry about money. In the future, the MO will introduce membership fee system, but ordinary users can also use. "Do you worry about the label of the cannon artifact?" This is the question that can not be avoided, yantan answer, there are some philosophies. "I am a liberal, the meaning of freedom is greater than the meaning of morality." "He repeated the sentence not the first time," but if you harass someone else to report, then I want to control. But according to him, in fact 50 million news, the report only accounted for 1%. The vast majority of people can still treat this point to the point of social treatment more decent. "Our original intention is to restore the reality of society, human-machine unity to restore this society." "This is Yantan's emphasis," he said, with the hope that more people's social needs will be met on this platform. "If it's just ' about Cannon ', it's a little far from our intention. "Do you have any trouble with the peer attack and the big guy plagiarism?" "Global entrepreneur," the reporter asked. "That's just fair." He said, "Everyone comes along, why do you start a business, you do not have these things ah!" He said there must be some, including unfair competition, although the present is relatively small. "The internet is almost the cleanest country in China, and it's no worse than any other industry," he said. He said. This person with sex is a lot of specific trouble, but in advance all thought of, so relatively calm, the so-called happiness. Unlimited potential for the creation of the 2.0 version of the upgrade has been in iOS, Android two platforms jointly launched. Among them, the nearby group function is an important transformation symbol, from a single distance identification to the group function, you can see the MO will line and offline users. Build SmallThe social behavior of the community is also a beginning of future app commercialization, with common hobbies and themes, it is not difficult to integrate location-based social applications with mobile E-commerce. The same attention is the MO in the recent just received the B round of financing and valuation of more than 100 million U.S. dollars, but the yantan on the promotion of the use of funds has been biased conservative. Mo Now in addition to the micro-Bo marketing spent 1.6 million, all based on word-of-mouth promotion. "This is a product of the nature of the decision, and now still spend more money on people." "Talking about financing. Mo mo all the way very smooth, also come relatively simple. Yantan told the global entrepreneur, "a round of the time tired, there are thirty or forty, but they are the initiative to find." Yantan said he is not willing to deal with the characteristics of VC, the overall financing this is money, and VC so-called commitment to bring the resources are not related, he thought that resources can be bought by money, business society, money is as an equivalent exchange. If there is resources to help the MO to promote, but the implementation must be a discount, "but you give it 1 million say you help me push, that is not the same." "From this perspective, Yantan's business logic is straightforward. How many rounds do you want to melt down? Yantan said he really did not know. Companies with financing plans may often be because their products have been molded without big changes, but the products of the world No prototype, when the lack of funds also said unclear. How much to spend, including not to burn the market, do not know, and the product innovation-led Internet enterprises, marketing is to play a lot of discounts. Labor costs are now the biggest expense in the Mo. Located in the East three ring office outside the façade of blue and white, and Mo Mo interface is very similar, Yantan said this is to want employees to see, although it is a start-up company, but not a cottage, "not in what remote places to do a villa or something, people do not want to go, feel unstable tomorrow will be closed." "There is also the cost of servers and research and development, which is going up very fast, but he is obviously willing to burn it." In any case, the ultimate goal is to enlarge the market. Early last month, Yantan to Chengdu for a week-long visit, the overall feeling of the surrounding environment is good, local officials are very supportive. Now Yantan's life because of the growth of the street is full, but he still insists that "happiness." Along with the creation of the Mo Mo Son, born in August, also gave his happiness added a powerful note. On weekdays, Yantan on the Internet playing cards play games to see the book or to find an old friend blowing bragging, he laughs that he is a very vulgar people, do not like climbing, golf, the elegant movement, because not to relax, more bitter. Today, Yantan from media to it entrepreneurs for a year. How does he understand and define a good Internet product? He said two: must be very convenient for users, they use the frequency must be high. He spoke with certainty. Yantan by an original impulse, completed a large scale of the gorgeous turn of happiness. "The deep relationship that you can precipitate in your life, I think the limited technology can bring,But it expands the selection side. "Yantan said some of the staff of the MO is he from the Mo look for, there are about five or six, and originally introduced him to Beijing's people are also the net friend." "I've always had a big crush on internet networking. I majored in architecture, my life is completely changed by the Internet. ”