Mobil oil event: platform operators want to get away

If you buy fakes at the supermarket, who are you going to trouble?

Recently, Mobil oil sold in Jingdong Mall was officially identified as fake. Jingdong reply is always the same model: fake for third-party sales, the product has been off the shelf, once verified will be severely dealt with.

In this regard, consumers have long been surprised. From the date of the birth of e-commerce, fake turmoil has been go hand in hand. Each time, platform operators will first say "not my responsibility." This seems to be used to it.

Only fortunate enough, Jingdong and Ali in the country have not run into knocking people. In the sale and purchase relationship, channel operators, such as not guaranteed and Xianxingpeifu responsibility, Jingdong, Ali so-called e-commerce innovation, after all, only the traditional business model in the new technology under the image of innovation. Platform vendors can not hide because of the network, they should avoid responsibility.

Before the domestic consumer protection law is not perfect, the platform is less likely to be successful. Platform providers can also rely on traffic advantages, signed with many third-party drawer agreement, often will avoid assuming the liability for compensation after the dispute.

The new "Consumer Protection Law" implemented this year clearly bound the third-party trading platform: "Internet trading platform providers to provide the real name, address and effective contact information of the seller or service, consumers can network The trading platform provider seeks compensation. "In addition, there is also a requirement for prior compensation and joint and several liability.

However, a large number of practical problems, the subject of litigation is small, the recovery of cost is not high, litigation process is burdensome, many consumers have little to lose.

The subtle result is that the depth of electricity supplier has long been a consensus of senior Taobao fans. In order to seek cost-effective and quality assurance, some domestic consumers, even without hesitation, began to scour the sea. Sitting in front of the computer orders, waiting for thousands of miles outside the seller of goods loaded on international flights, and then released after customs examination, and so on for most of the months are considered lucky.

Compared to the domestic platform to promote the free speed up, sea Amoy is just as primitive and backward animals. However, more and more people are beginning to rush. The reason, or lack of confidence in the domestic shopping environment. This includes the collective disappointment with the domestic e-commerce platform.

Platform providers may not care about the loss of this part of the customer. For each year's growth in turnover, some people go, there will be more people come in. This is enough to support hundreds of billions, hundreds of billions of dollars in market value, but will not affect the founder and capital plowed.

User experience built on new technologies has always been a lack of loyalty. Once the more convenient and safer experience on the line, the accumulation of grievances will certainly help the general ebb such as the ebb tide of the loss of users.

Speaking from the capital level, Jingdong already landed in the United States stock market, less than January, China's largest e-commerce platform Alibaba will also go to the United States market. Behind the listing of China's two major e-commerce, the problem of integrity is like a time bomb tied to the cornerstone. In Wall Street analysis given in the report, will be "the risk of selling fake" marked in obvious places. Under the mature short mechanism, it is simply inevitable that an organization should find its way out. Really to that time, I am afraid so easy to come back in the middle of the shares will follow suffer.

Take preventive measures. For "Mobil Oil Incident", Jingdong's current announcement was too formalistic. Although not necessarily warriors broken wrist, at least it should show the attitude of willingness to take responsibility. As the first large-scale e-commerce holiday after the implementation of the "new consumer law," post-processing will directly set a precedent for similar incidents in the future. Hope that the e-commerce platform can come up with some sincerity.