Mobile ad shows 225 million dollar takeover case

"Sohu It News" according to foreign media reports, mobile ad Network Millennial Media (hereinafter referred to as "millennial") and rival JumpTap reached a swap purchase agreement, the transaction value of about 225 million U.S. dollars. Millennial said in a statement today that JumpTap shareholders will receive about 24.6 million shares of Millennial, according to the closing price of August 9. August 9 Millennial closing price of 9.13 U.S. dollars. The acquisition of JUMPTAP will help millennial challenge Google's advantage in the mobile ad market, and also means JumpTap investors ' solutions. Millennial before the IPO last year, JumpTap had considered listing. "The integration of products, talents and technology into the market-leading millennial will further promote the development of the world's leading mobile platform," JumpTap CEO Bell said in a statement. "Millennial is the only listed company with a mobile advertising industry, which has fallen 35% per cent since its IPO last March, casting a shadow over similar companies that are listed. Yume, the video-advertising firm, cut its IPO price last week because of weak demand, and tremor's shares have fallen since the IPO, and Adap.tv sold the company to AOL. Millennial said in a statement today that the company's second-quarter revenue was $57 million, up 45% from $39.4 million a year earlier, but below analysts ' expected $59.2 million trillion. Millennial earnings per share is 2 cents, and analysts expect millennial losses to be 1 cents per share. Millennial's share price fell 14% to 7.28 in the post trading today. In regular trading, millennial fell 8.1% per cent to 8.5 dollars. JumpTap is good at advertising real-time bids, the establishment of different equipment users to publish advertising marketing programs. JumpTap said in a statement that the number of mobile phone users who saw their ads was more than 218 million in the United States, at 439 million worldwide. JumpTap was founded in 2005 and financed $121.5 million last year, with the investment party including General Catalyst, Redpoint Ventures, Summerhill Venture, Valhalla, WPP and Keating Capital. As of last year, JumpTap had about 150 employees. Bamboo)