Mobile ads are eating into the online advertising market

Absrtact: September 2 News, according to foreign media reports, mobile analytics company Flurry published the latest research report, pointing out that mobile advertising is eating up the online advertising market, according to the mobile advertising explosion growth curve, the end of this year is very likely to surpass the Internet advertising market. By

September 2 News, according to foreign media reports, mobile analytics company Flurry published the latest research report, pointing out that mobile advertising is eating up the online advertising market, according to the mobile advertising explosion growth curve, the end of this year is very likely to surpass the Internet advertising market.

As the mobile phone market in the past two years has grown too fast, with millions of smartphones being opened every day, and consumers willing to spend more time on their phones, coupled with the very active application software developers, developers have developed different mobile advertising models, so mobile advertising has become increasingly promising.

ComScore has just released a July US 82.2 million-person smartphone, accounting for about one-third of consumers and echoing Flurry's research report. Flurry points out that because of the higher average income of consumers who hold smartphones, advertisers are more willing to invest in mobile advertising budgets, which are expected to reach $1.1 billion trillion this year.