Mobile ads shrink: Less than 20% of the total

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news, September 24, from the mobile advertising platform, the data show that the second quarter of mobile advertising electric dealers The share of customers fell markedly, from 29% in the first quarter to 19.3%.

According to the report of the first quarter of the alliance, Electronic business advertisers occupy the largest share of mobile advertising, while in the second quarter, tool-type advertisers have surpassed the electric dealer to become the largest mobile advertising share (20%) advertisers. Analysis of the report, the consumer share of the electrical business decline, mainly because of the electricity industry market transactions on the scale of growth slowed down, some of the electricity business customers to reduce the smart phone ads.

Multi-Alliance CEO Zhang He has said to billion power network, the electrical business sector as a whole on the mobile side of the advertising investment is not high, and the ROI requirements are very high. It is reported that the electronic business in the mobile end of the most prosperous advertising period in March this year, accounting for mobile advertising overall share of 30.2%, but March, the electric business mobile advertising share began to shrink until June reached the lowest point of 14.5%.

Although the overall share of the decline, but in the second quarter of the mobile end of The advertiser's advertising clicks have a certain degree of improvement. In the first quarter, the number of advertising clicks was 1.1%, reaching 1.48% in the second quarter.