Mobile advertising growth prospects good Facebook shares hit 6-month highs

News and technology information Beijing time January 12, according to Bloomberg reported that analysts bullish on the continued growth of Facebook mobile advertising business, Facebook Friday share price hit a 6-month high. Investors ' concerns about Facebook's mobile ads have weighed on the social-networking firm's share price after it went public last year.

Facebook shares closed at $31.72 on the Nasdaq exchange in Friday, up 1.3% per cent, the highest since July 9 last year. Facebook's share price has rebounded 79% from its lowest value last September.

Doug Anmuth, an analyst at JPMorgan Chase, said in a Friday study that Facebook is still at an early stage in developing ads for mobile device users (not desktop users) Ammus. He believes that features such as the competitive advertising service, such as Facebook Exchange, will help companies launch targeted ads based on user-network activity, which will boost Facebook's advertising revenue this year.

"We expect Facebook to continue to maintain the acceleration of advertising growth," Ammus said, "and the social-networking company's share price has room to rise." ”

Michael Pachter, Wedbush Nomura analyst at the US investment bank, said Facebook could use the January 15 conference to ease investor concerns about the change in the Instagram advertising policy for photo-sharing services, Pushed the social-networking company's share price higher.

Instagram last month announced changes to the terms of service that could allow advertisers to display user names and images in marketing materials, which has been protested by users who have threatened to give up Instagram before the terms of the clause come into effect January 16.

Facebook will release its fourth-quarter earnings on January 30. According to a Bloomberg survey, the company's fourth-quarter revenue is expected to reach $1.51 billion trillion, an increase of 34% per cent over the previous two-quarter growth rate.