Mobile Analysis Report: Video content accounted for mobile internet traffic 50%

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Beijing Time February 26 news, according to foreign media reports, according to well-known market research institutions Bytemobile recently released the first quarter of 2012 mobile Analysis report showed that today's video traffic has accounted for the global Internet mobile traffic 50%, up 10% year-on-year.

Bytemobile a data analysis of 3G and 4G mobile networks using Smartcapacity network management tools, which show that video accounts for up to 69% of the traffic on some mobile networks, and that there is an increasing trend in video traffic for smartphones and tablet users. High-definition video, multimedia content scrolling and two-way video communication have also led to a large increase in mobile video traffic.

"The popularity of smartphones, tablets and high-end mobile devices has greatly boosted the growth of media content and Internet use, which has contributed to the rising flow of mobile internet data," Starcy Infantino Stacey Infantino, senior manager of Bytemobile Global Media analytics. In the future, with the 3G and 3G network concession for 4G network, this will greatly improve the mobile users of high resolution video, streaming media content, demand for movies, and make the network bandwidth of mobile network operators face a major challenge. ”

Bytemobile research has found that the increase in Internet data traffic is largely due to increased video resolution. For example, a 360P 5-minute video produces 10 trillion to 15 megabytes of traffic, while the same length of high-resolution video brings 5 times times the video traffic, or about 75 trillion.

In addition, Bytemobile said in the report, the current tablet computer flow has gradually surpassed the smartphone, the Android tablet brings the flow of the equivalent of Android smartphones twice times, and the ipad brings the data flow is equivalent to 3 times times the iphone.

In terms of advertising-related traffic, data show that Android devices can bring more hits than iOS devices, such as Google's DoubleClick, AdMob and AdSense advertising services that occupy 75% of all advertising data traffic. However, apple IAD advertising services generate a higher flow of traffic per transaction.

For social networking, Facebook users stay on the site for the longest, with an average stay of 9.06 minutes per login, while YouTube users spend an average of 8.51 minutes and Twitter users for 4.57 minutes. It's worth mentioning that YouTube users generate up to 40 trillion of traffic per login, far exceeding Facebook's 120KB, which is a good illustration of the huge data flow that video content brings to the Internet.