Mobile apps are Gaga for gimmicks

Introduction: "PC World" online version today, the Apple App Store has more than 350,000 applications, and is an important channel for application developers to sell applications.　　However, the availability of attention has not only depended on the level of application, such as the use of Lady Gaga as a gimmick to attract users.　　The following is the main content of the article: Appetize Mobile CEO Jordan Edelson (Jordan Edelson) says that in this huge market of the App Store, the focus on applications is not just about the level of application development and programming, but also about the use of well-known people. Appetizer Mobile recently developed a 99 Cents App Store application called Lady Gaga: the Demon inside you. This app helps Lady Gaga fans upload photos of Lady Gaga. "The problem with the App Store is how to get applications to be discovered," says Edelson. You may be lost in the App Store. "Lady Gaga and Universal Records are also involved in the development of the app. The app was launched on May 26 to help Lady Gaga promote her latest album. The app will also be upgraded this week to include a feature called Global Demon.　　This feature helps users upload photos of Lady Gaga to the server, then share them with other devices and show the user's approximate location. Edelson said the release of the app attracted a lot of traffic, far exceeding the company's expectations. He believes that the success of such an achievement is undoubtedly attributable to Lady Gaga herself.　　He also said he could not disclose the specific sales figures for the app because of the Non-disclosure agreement. The launch of the global Demon feature could pose a threat to the information security and privacy of Lady Gaga's fans, especially for some young people. But Edelson said the app would take some privacy measures to reduce concerns. "We are very concerned about this issue," he said. "Users of this app will be subject to privacy protections in the App Store and Facebook terms of service," he said. Before using GPS positioning, users also need to confirm.　　In addition, the location service does not display the exact location of the user, and only an approximate area is displayed. Edelson says the number of users in the app is likely to grow fast, and he is ready to rely on Third-party cloud servers to store photos.　　Lady Gaga now has more than 10 million Twitter followers and 32 million Facebook friends. "At the moment, this application is an interesting promotional tool to help Lady Gaga fans interact," he says. They are a crazy group, so it's natural to launch such upgrades. Edelson said he hoped the new feature would be acceptable to other companies and organizations, and that it could be used to showcase the global distribution of users. "This global idea will go beyond Lady Gaga," he says. Statistics are so boring that people don't always want to analyze numbers. "(Nan)