Mobile apps piracy Downloads nearly 30%: Developers turn to free mode

Piracy applications are seriously threatening the value of 10 billion of dollars in mobile apps market guidance: "Piracy is eroding 10 billion of dollars in mobile apps," Businessweek said in a commentary published last week by senior journalist Orga Kalif Olga Kharif. Mobile app developers are far less able to prosecute pirates than the Big Bang for the movie, music and video gaming industry. Driven by the situation, many developers are starting to shift paid applications to free value-added models. The following is a summary of the original text: This May, James Wahn (James Vaughan) 0.99 Dollar "Plague Inc." The game has just been in the Apple App Store for a few days, hackers will crack it and put it on the Internet for free download. He says up to 35% of the game's downloads are illegal. "Piracy is a problem that comes with success," Vaughn said. I detest it. "Despite this, the game has been paid 1.6 million times to download, if all the pirated downloads can pay, the 25-year-old London boy should have made more than 500,000 dollars." After being hit by the movies, music and video gaming industries, the pirates turned their attention to the app, which gave the mobile app store sales a big discount. The market for mobile apps will reach $10.1 billion trillion this year, according to Yankee Group, the US market research firm. There are many ways to steal an application, usually including copying its code and publishing it to a forum or legitimate app store. "If it wasn't for piracy, sales would be 20% to 50% higher," says Carl Howe, vice president of Yankee, "each developer loses as much as $ tens of thousands of to hundreds of thousands of dollars". Keith Kupferschmid, general counsel for the American Software and Information Industry Association, Keith Kupfeshmid that applications are pirated forms that are different from entertainment piracy. He said: "Many applications are developed by students, many are just small companies, and this kind of piracy hurts ordinary people." Individuals or small companies have no resources to prosecute pirates. "The U.S. Department of Justice confiscated the names of the three websites of Applanet.net, Appbucket.net and snappzmarket.com in August, saying they spread Android piracy applications. Piracy on Android devices is particularly prominent. Hao said that Google's tools are relatively poor, because the Android store has a lot of home, Google may not be able to control all the shops that are not the company. Google declined to comment. Google, Apple and other legitimate app stores are already starting to improve security. In June, Google began providing encryption keys for paid applications to verify that applications were used on devices that purchased it and prevented replication. Some start-ups are also starting to help developers defend themselves against piracy. Many game publishers buy Arxan Technologies Company's tamper-proofing tools. The company said that if hackers tried to modify the application to piracy, the software could remind developers。 The software is used by 200 million units. Arxan Vice President Zhu Ke Arannen (Jukka Alanen) said: "Your application has a basic internal protection mechanism." "More than 1000 developers use the Boston Company's Mtiks free tool to tell how much of the download is pirated." These tools can also prevent pirated applications from running or redirecting to the Apple app Store. About 30% of the 10 million application downloads Mtiks analysis are pirated. In addition to the basic tools of the application store, most developers do not use additional anti-piracy tools. Elika Satton Erica Sadun, author of mobile application development, said: "Well-intentioned anti-piracy measures can easily backfire if they have the risk of ignoring legitimate users, I think the developers will not be worth it." "Some tools force users to go through additional verification steps to make the application difficult to download and use. Many developers began to pay for the free value-added model, in addition to other advantages, it can also to pay users and illegally downloaded users display ads. Glu Mobile founder Maik Dratt (Mike DeLaet): "We can profit from both paid and unpaid users." "Vaughn wants to turn pirated users into paid users through new features and updates," he said. He also spoke to people who claimed to be pirates on Twitter: "I think the pirates are claiming their rationality by thinking they're dealing with big companies." When they found out that I was alone, many pirates should apologize. "(Ice Rock)