Mobile browsers are destined for permanent existence

App is just a vertical application, it can only meet a user's needs. and the browser is different, it is an application of ecology, that is, people say super app. The specific requirements that an app offers you can be replaced, but browsers don't, for example, when you talk about app subversion browsers, your phone also has browsers installed.

I started a topic last week: Why are there so many smart-phone users surfing the web in a browser?

The reason for this problem is to see the recent Q3 mobile browser Industry Analysis report, the report shows, Android and iOS two high-end smartphone platform mobile browser users are close to 200 million, of which UC browser accounted for 62.9%, QQ browser accounted for 29.8%, Baidu Browser 10.6%. And there are supposedly 380 million smartphone users in China, meaning that at least two of the 4 people use mobile browsers. Clearly, the report shows that the high-end smartphone user base still has a huge demand for mobile browsers.

However, in some people's eyes, mobile internet age browser will be dead, the future of the real entrance is the app. So the contradiction came. One side is that users are still using mobile browsers, and more and more, one side is the failure of the analyst. That is why I have started the discussion on this topic.

Unexpectedly, this topic will be in the knowledge that triggered a lot of discussion, the number of respondents involved in more than 100 people, concerned about the topic of nearly 500 people, once ranked first in the topic of hot List. More unexpectedly, there is little knowledge of friends and the idea of a faint analyst. Most of the friends still recognize the value of the browser, as well as the future trend of development.

So, as the headline says. I still think that, like the past 10 years of PC browser versus app's history, early people in the PC installed a variety of software, such as video players, audio players, and so on, with the new Internet Protocol mature, as the browser support more online functions, the final PC, only QQ, security defender and several clients, A large number of Internet functions still return to the browser.

In fact, understanding mobile phone browser is the same. The focus should not be on "mobile phones", but on how to look at "browsers". I think, the core of the browser is "connection", so it is not a simple product, it is a service load.

Historically, opera was the first to transplant the browser to the mobile phone field, but he always only when the browser is a kind of Internet tools, so it has never been bigger. This misunderstanding in the era of the functional machine is not big, because the mobile phone browser is the most dominant mobile phone. It's the only access to mobile phone user net, as you can listen to music, watch videos, read novels, play games, socialize, and almost all your needs are met in a browser.

Unfortunately, the smart machine came, so the slot browser became a fashion, app became the mouth of the "Eight or Nine o'clock Sun", a great deal of the potential of the lightning.

But two years later, the tide of sand down, most people found that the mobile phone left the app is not more and more commonly used more and less, but the chances of the browser is unloaded is not high. Why? Because he is not a single function of the application, he is a bearer of the function of the carrier. It can almost always meet all your needs. In other words, micro-letters may one day be replaced, but browsers will not. Because micro-letters are just the aggregation of your relationship, but relationships can be transferred. What about the browser? This feature may not be needed, but the next one you always need. So when you talk about app subversion browsers, your phone also has browsers installed.

Of course, the browser is not perfect, to replace the app, there are many challenges, but Baidu and UC are already on the road. This July UC proposed the concept of "uc+", in August, Baidu announced the "Light Application" program at the World Congress. In fact, both point to one--based on the browser hosting micro-applications. And this is the first time the browser is an application of ecological nature laid the foundation of public opinion.

True, app is just a vertical application, it can only meet a user's needs. and the browser is different, it is an application of ecology, that is, people say super app.

Some people say that micro-letter is also a vertical application AH. True, but Zhangxiaolong also knew that a single application would not last long. So he's going to build an ecology. So you'll find that the micro-letters we're using are actually starting to turn into a super app--. Based on social + reading + games + communication as one of the application forms.

Therefore, mobile internet age, mobile browser is certainly not just browser. It becomes a platform, a platform for light applications. It is possible that one day, UC browser or Baidu browser, their application development center will become an "innovation factory", an incubator. Entrepreneurs develop services on their platform and then connect users to the platform. Or there may be another analogy, they will become a commercial real estate center, those light application will become the check-in "counter", the browser is responsible for the provision of an application ecosystem, and to provide users with mobile life solutions.

So, back to the beginning. Whether it's a functional machine, an intelligent machine or a wearable device in the future, it will exist forever as long as the gene in the browser's hosting service remains unchanged.